If you needed a reason to not use LLMs to write your web marketing content... this is a good one. #HEMarCom

Generative AI by definition is conformity. It is an averaging of anything you ask of it - quite literally guessing what the most likely version of a thing might be. It is, by definition, mainstream, as is everything it creates old and deeply ideological, as every model trains on similar data.

Ooooohhhh

Old timey pier binoculars with a knob that reads Turn to Clear Vision. It's slightly askew. Also text overlay that reads Higher Ed Hot Takes Issue #70

#HigherEdHotTakes Issue 70 went out to newsletter subscribers yesterday, and it's now live for everyone to read.

The AI bubble #HigherEd has hitched its wagon to may be about to burst. So what can we do about it? #HEMarCom #AI

bravery.co/newsletter/t...

The Future of Higher Ed Digital Strategy with Joel Goodman Podcast Episode · EdTech Connect · 02/21/2025 · 32m

If you want to hear me talk about #HigherEd and what I think we get wrong in #HEMarCom + how we should fix it... I think this was a great conversation on the EdTech Connect Podcast. And we really get into it.

GPT, RAG, Agentic, Generative, AGI, huh? What all those AI terms mean

If you ever feel a bit foggy about all these new terms vendors use when talking about their AI products, @joelgoodman.co is here to help. Issue 69 of #HigherEdHotTakes is in inboxes now. (or you can read online.

#HEMarCom #HEMktg #HigherEd

bravery.co/newsletter/g...

Subscribe to Higher Ed Hot Takes Bravery Media's deep dive industry newsletter.

New #HigherEdHotTakes scheduled for Monday morning. @joelgoodman.co is #Here4You, taking all the AI terminology vendors throw around and explaining what it means. If you're not subscribed then... ¯\_(ツ)_/¯

bravery.co/newsletter
#HEMktg #HEMarCom

How to market with a demographic cliff looming The new demographic projections are... rough

The WICHE demographic projections released this week are... rough. In #HigherEd we need to start getting our marketing in order. For me, that starts with optimizing our websites. And there's some urgency there. #HigherEdHotTakes are back.

bravery.co/newsletter/h...

So, what is the most important aspect of a higher ed website?

Reply with your answer and why:

A. Adherence to and extension of institutional brand 🏫

B. Usability and ease of access to information 🔎

C. Speed and accessibility 💨

D. Catch-all for internal processes and documentation 🙃

E. Other

Joel Goodman on Handling Criticism [Lessons in Leadership] Carrie and Joel Goodman explore the nuanced topic of handling criticism as a leader.

As you can imagine, I get criticized A LOT (jk, just normal amounts). In business, I've got methods for taking it in stride. Personally... well, still working on that.

Thanks to @carriehphillips.bsky.social + @enrollify.bsky.social for having a chat. #HigherEd

www.enrollify.org/episodes/joe...

Two absolute legends.

cc: @shanebaglini.bsky.social @joelgoodman.co

Bravery Media Bravery provides world-class digital strategy + design services to the global higher education sector.

Bravery is a small agency that does outsized work for colleges and universities. Follow @joelgoodman.co for #HigherEd thoughts and keep us in mind for your next web-focused project. bravery.co

#HigherEdMarketing