SSO Awards 2025 | SSO Report For the final article of 2025, I’ve put together the sixth annual SSO Awards, the motor industry least prestigious honors.  In putting the list together, I have to acknowledge, I have no real bas...

For the final post of 2025, the SSO Awards are back. Like previous years, there’s a number of categories with the usual amusingly named awards. thank you for taking the time in 2025 to read the SSO Report, its built on a passion for supercars & the companies behind them ssoreport.com/sso-awards-2...

In different news, I just published my first novel. The Washington Decree is a political thriller set in the near future. It’s available on Amazon in most markets. #politicalthriller #novel #washington #georgewashington

Monterey 2025 | SSO Report The Quail is Monterey Car week’s prime event, certainly for the sports and a supercar enthusiast.  The Quail is part car show, part supercar concours, and part a day long, lawn champagne party.&n...

A new SSO Report on Monterey Car Week just posted. ssoreport.com/monterey-2025 Thoughts?

Tariffs Update | SSO Report While every automobile manufacturer has taken a slightly different approach to dealing with the import of the US auto tariffs, right now it looks like there are a few outcomes that are fairly clear.&n...

The impact the US Auto tariffs are having on the auto industry is immense and right now it’s a tale of two worlds, UK manufacturers and EU manufacturers. 3 months in, here’s what the situation looks like: ssoreport.com/tariffs-update

Ferrari Portfolio | SSO Report  Ferrari is currently in the middle of its core “Range” portfolio update/renewal/upgrade cycle which started last year with the transition from the 812 Superfast to the 12 Cilindri.  It is o...

Ferrari’s current portfolio is by far the most complex in its history. Will what’s worked for the past decade be as successful in the next? A few thoughts on this.. ssoreport.com/ferrari-port...

430 Scuderia | SSO Report Despite the strong preference for Spiders, in the case of the 430 Scuderia, I preferred the coupe. The raw focused nature of the Scuderia concept just works better as a hard top. With the 16M Spider, ...

What’s old is new again. Just added another Ferrari 430 Scuderia to our garage ssoreport.com/430-scuderia comments? @Ferrari

AML State Aid | SSO Report Aston Martin complains about a lack of state aid.

Aston Martin is placing the blame for its woes on the UK Govt CEO Hallmark wrote to the UK Business Secretary-To support the transition to EV our 2 main Italian competitors have both received generous public funding. No such funding has been provided to us ssoreport.com/aml-state-aid

FT's Future of the Car 2025 | SSO Report At both this and last year’s FT Summit, there was a lot of chatter about “range anxiety” being one of the major concerns holding customers back from making the jump to EVs.  Personally, I believe...

In the last year the auto industry overall has gone from being in a state of transition to a full blown crisis. Customers, regulators, and governments are all pulling in different, and at times, contradictory directions. See: ssoreport.com/fts-future-o...

Thoughts May 2025 | SSO Report  ISS also failed to acknowledge the fact that AML used to spend over £1 million annually on Felisa’s, weekly private jet travel from his home in Italy to the UK.  Add this to the CEOs “cost ...

So far in 2025, Porsche AG has purged over half its Executive Board. McLaren has also just changed CEOs, Maserati is staring into the abyss, & Aston Martin has gotten into a spat on Executive Comp ssoreport.com/thoughts-may...

Bentley Lambo Q1 2025 | SSO Report Ferrari's Q1 2025 Results).  These are highly challenging times for all the European Auto Manufacturers. As Bentley & Lamborghini’s parent company, Volkwagen AG, only releases very limited in...

A new SSO Report: “Bentley & Lamborghini’s Q1 2025 Results” just posted. ssoreport.com/bentley-lamb... Will 2025 be another record year? Are they pushing the Urus too hard? What needs to be done to get the Bentayga back on track? Thoughts? @Lamborghini @BentleyMotors

McLaren Artura Spider Review | SSO Report As we were rolling down the exit ramp, I switched the suspension back to “Comfort”.  On all McLaren’s I have driven, I have found “Comfort” to be the right setting for about 90% of the time.&nbsp...

A new SSO Report on the McLaren Artura Spider just posted. We spent a great week together and I got to experience the Artura Spider in a wide range of environments. ssoreport.com/mclaren-artu... Thoughts? @McLarenAuto

Ferrari Q1 2025 | SSO Report Since then, the gap between Ferrari and its automotive rivals has only widened.

A new SSO Report: “Ferrari’s Q1 Results: Smooth Sailing through the Storm” just posted. ssoreport.com/ferrari-q1-2... They are on track to beat their goals again in 2025 . Ferrari’s $89 billion market cap today is more than BMW, Ford, General Motors, Mercedes-Benz Porsche Stellantis VW

Porsche Q1 2025 | SSO Report However, the one thing Porsche has done consistently well over this period is pay its masters.  Despite an over 20% decline in operating profit in 2024, the dividend remained unchanged. While Por...

A new SSO Report: “Porsches Q1 2025 Results: Eye of the Storm” just posted. ssoreport.com/porsche-q1-2... Will they deliver against the reduced 2025 goals? Can they pivot back to ICE & hybrids fast enough? How much further will the business in China decline? Comments? @Porsche

AML Q1 2025 | SSO Report ·      DBX wholesales were -16% vs. Q1 2024 and -74% vs. Q4 2024

Aston Martin Lagonda just released their Q1 2025 results. The numbers were particularly ugly, with the only positive being a 0.5% increase in unit wholesales vs Q1 2024. Can new CEO Adrian Hallmark finally right the ship? ssoreport.com/aml-q1-2025

Lotus 2024 | SSO Report To start with, Lotus Technology and Lotus UK (maker of Lotus branded sportscars in the UK) are two separate companies with similar ownership structures.  While Lotus Technology is now a public co...

"With the net loss number all ready exceeding and increasing more rapidly than the revenue number, the light in the tunnel right now is more likely an oncoming train than hope."
Lotus' FY 2024 results are here, & in the whole it's not particularly pretty. ssoreport.com/lotus-2024

Lamborghini 2024 | SSO Report Porsche's 2024 Results).  Like Porsche, Audi is facing major strategic and structural challenges which will take years to sort out.  It’s unlikely that 2025 will be much different from 2024 ...

"In terms of profitability, Lamborghini has made more money in the last five years then it did in the first 20 years of Volkswagen Group Ownership." Lamborghini’s FY 2024 results are here, but what's next for the Sant'Agata Bolognese marque? ssoreport.com/lamborghini-2024/

Auto Tariffs | SSO Report Analysis of the impact of the new US tariffs on automobiles

A new SSO Report: “A Few Thoughts: US Auto Tariffs” just posted. ssoreport.com/auto-tariffs What impact do you think they will have? Comments?

Bentley FY 2024 | SSO Report Analysis of Bentley's 2024 results

A new SSO Report: “Bentley’s FY 2024 Results: Long Term Success, Short Term Challenges” just posted. ssoreport.com/bentley-fy-2... Will 2025 be a bounce back year? Will China sales recover? Thoughts? @BentleyMotors @BentleyComms

Porsche’s FY 2024 Results | SSO Report Analysis of Porsche's 2024 Results

A new SSO Report: “Porsche’s FY 2024 Results: ABS Activated” just posted. ssoreport.com/lessstronggr... Can they turn things around in 2025? Have they over played their hand on EVs? Will China sales recover? Have they pushed pricing too far? @Porsche

AML 2024 | SSO Report Analysis of Aston Martin's 2024 Financial Results

A new SSO Report: “Aston Martin’s FY 2024 Results: Deja Vu” just posted. ssoreport.com/aml-2024 Will they deliver against the 2025 goals? Will Valhalla deliveries finally start? Can they fix the DBX sales decline? Comments? @astonmartin

MB Rivian 2024 Results | SSO Report Analysis of Mercedes Benz and Rivian's 2024 Results

A new SSO Report: “Short Takes: Mercedes Benz & Rivian’s 2024 Results” just posted. ssoreport.com/mb-rivian-20... Mercedes has a ton of challenges and Rivian is still burning massive amounts of cash. Comments?

No Trunk, No Deposit | SSO Report Discussion on Supercar Use Case

A new SSO Report: “No Trunk, No Deposit” just posted. ssoreport.com/no-trunk-no-... Comments?

Thoughts Feb 25 | SSO Report Insights on Aston Martin & Porsche

A new SSO Report: “A Few Thoughts: Porsche & Aston Martin - Blume Fires First & Hallmark Promises More Specials” just posted. ssoreport.com/thoughts-feb... Comments?

Ferrari 2024 Results | SSO Report Analysis of Ferrari's 2024 Results

New SSO Report: “Ferrari’s 2024 Results: Simply Lovely” posted. ssoreport.com/ferrari-2024... They beat their goals again in 2024 . Ferrari’s $80 billion market cap today is more than BMW, Ford, GM, Mercedes-Benz, Porsche, Stellantis, & VW. Can they beat their estimates again in 2025?

Supercar Market Feb 25 | SSO Report Update on the Ferrari & McLaren market

A new SSO Report just posted“Supercar Market Update: Ferraris & McLarens Feb 2025” just posted. ssoreport.com/supercar-mar... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Comments? Where do you think the market is headed?

Thoughts Porsche and VW | SSO Report Top line analysis of Porsche and VWs 2024 top line results

A new SSO Report just posted on Porsche & Volkswagen’s 2024 sales. ssoreport.com/thoughts-por... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Can they turn it around in 2025?

Surprisingly Good & Just Not | SSO Report 5 Supercars that were better than expected and three that did not live up to expectations.

A new SSO Report just posted “Surprising Good & Just Not”. ssoreport.com/surprisingly... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. What cars would be in your list? #supercars #mosler #Ferrari #maserati #mclaren

Winter SUVs | SSO Report Story of our SUVs

A new SSO Report just posted “Winter has Come: SUVs Reign Supreme” just posted. ssoreport.com/winter-suvs Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Comments?

Senna Farewell | SSO Report Everything in the Senna has a purpose.  Every ounce or gram of weight has a reason for being included.  While the Senna shares the same dashboard and control layout logic with all the other ...

A new SSO Report just posted “End of Term: McLaren Senna” just posted. ssoreport.com/senna-farewe... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Comments? @McLarenAuto

2025 Predictions | SSO Report EVs have certainly become the great disruptor of the 21st century auto industry and its only likely to accelerate in 2025.  Just to make matters even more complicated, it’s in China, where a numb...

The first SSO Report of the new year “2025 Predictions” just posted. ssoreport.com/2025-predict... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Comments? Additions?