McKinsey’s AI hiring strategy and how not to outrun a grizzly bear Time for content managers to stop moaning about AI and get on board.

Stop moaning about AI-generated content and start learning the marketing skills you need to flourish in 2026 buff.ly/4YYeHaD #ContentMarketing #McKinsey

What Does Google Say About GEO And AI Search? SEO, Innit? Danny Sullivan was on the Search Off the Record podcast this week and said that you shouldn't be formatting your content into "bite-sized chunks" for AI search.

Never mind the GEO b*ll*cks. "What Does Google Say About GEO And AI Search? SEO, Innit?"

Episode 8 - Reflecting on 2025 Stop the Slop with Peter and Vanessa · Episode

Really proud of what we are building here, and you’ll enjoy this too: the latest episode of Stop the Slop, where we review our AI content predictions for 2025 and look forward to what’s coming up this year.
buff.ly/EiQ3tUD
#StoptheSlop #AIContentMarketing #ContentMarketing #Content

Episode 8 - Reflecting on 2025 Stop the Slop with Peter and Vanessa · Episode

In Stop the Slop this week, we review our AI content predictions for 2025 and tally up the hits and misses. Find out as well what this means for 2026.
buff.ly/EiQ3tUD
#StoptheSlop #AIContentMarketing #ContentMarketing #Content

Episode 8 - Reflecting on 2025 Stop the Slop with Peter and Vanessa · Episode

Look out! Stop the Slop just dropped. In this week’s episode we discuss how content teams, marketing and businesses have embraced AI in 2025, and what happens next in 2026.
buff.ly/EiQ3tUD
#StoptheSlop #AIContentMarketing #ContentMarketing #Content

Black Friday Broke Records. The Real Story Is How AI Changed the Way We Shop It turns out AI is very good at shopping.

AI and e-commerce. Impressive results for Black Friday. Shoppers who landed on a site from an AI assistant were 38 percent more likely to convert than everyone else.

I tried using ChatGPT to buy a pair of running shoes and the results were amazing There's still life in retail websites, but they need to adapt fast.

I tried using ChatGPT to buy a pair of running shoes. The results were amazing.
#Running #TrailRunning #ecommerce #ChatGPT

The five things CTOs tell me about AI This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.

I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG

The brakes are off: Seven lessons from the frontline of enterprise AI The past six months have seen CEOs pivot from AI fear to AI necessity

In just six months, businesses have pivoted from "Keep this thing away from me" to "We need to get moving, now." How 50 organizations are preparing for the future
#GenerativeAI #FutureOfWork #TechTrends

The brakes are off: Seven lessons from the frontline of enterprise AI The past six months have seen CEOs pivot from AI fear to AI necessity

I've interviewed dozens of business leaders this year and the era of explaining generative AI to them is over. Instead they're asking why the business isn't using it yet.
#Leadership #AIAdoption #BusinessStrategy

The brakes are off: Seven lessons from the frontline of enterprise AI The past six months have seen CEOs pivot from AI fear to AI necessity

The brakes are off: Seven lessons from the frontlines of enterprise AI
#GenerativeAI #EnterpriseAI #ChangeManagement

LinkedIn This link will take you to a page that’s not on LinkedIn

Is GEO just SEO with a glow up?
To find out, join me on Stop the Slop, the podcast for all things AI & content.

This week we shine the spotlight on ChatGPT Atlas pluse GEO (Generative Experience Optimization).
buff.ly/PNMqNyK

The brakes are off: Seven lessons from the frontline of enterprise AI The past six months have seen CEOs pivot from AI fear to AI necessity

In just six months, businesses have pivoted from "Keep this thing away from me" to "We need to get moving, now." How 50 organizations are preparing for the future
#GenerativeAI #FutureOfWork #TechTrends
open.substack.com/pub/artifici...

Episode 5: Digital Empathy: Navigating AI and Trust Stop the Slop with Peter and Vanessa · Episode

🤣 😢 😡 "Human beings: Emotional, unpredictable, unstable". In the latest podcast episode of Stop the Slop, Vanessa Hodges and I discuss why people still have a vital role to play in content marketing.

buff.ly/InJr8G4

#StoptheSlop #ContentMarketing #HumanintheLoop

The five things CTOs tell me about AI This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.

I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG

The brakes are off: Seven lessons from the frontline of enterprise AI The past six months have seen CEOs pivot from AI fear to AI necessity

The era of explaining "What is Gen AI?" is over. CEOs are no longer asking what it is, they are asking why the business isn't using it yet.
#Leadership #AIAdoption #BusinessStrategy
buff.ly/9zujhTI

Running shoes go sideways with ChatGPT Shop Search is a handy tool, but it's still slower than other foundation models

The future of ecommerce isn’t ChatGPT – yet. But retailers and review portals need to heed the warning signs now. buff.ly/Y7sVhlw
#TrailRunning #Ecommerce #Shoppingresearch #ChatGPT

AI-generated videos: Top slop and flop slop Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.

Five years ago I wrote skeptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.

Running shoes go sideways with ChatGPT Shop Search is a handy tool, but it's still slower than other foundation models

The future of ecommerce isn’t ChatGPT – yet. But retailers and review portals need to heed the warning signs now. buff.ly/Y7sVhlw
#TrailRunning #Ecommerce #ShopSearch #ChatGPT

3 Tactics To Stay Visible When AI Search Kills Your Web Traffic AI search is killing your web traffic and you need to make a change to keep your business alive. You can’t rely on Google anymore. Here’s exactly what to do.

More advice on how to stand out in the age of AI search: 3 Tactics To Stay Visible When AI Search Kills Your Web Traffic buff.ly/KHaWLtw #SEO #GEO via @Forbes

The Internet Is Closing: Can Your Customers Still Find You? The internet is closing. What’s happening now is a race to own the customer. Where do brands live in all of this?

Why human connections matter more than ever! If your website is suffering from traffic decay, check out this article for what to do next. buff.ly/IN4YrxK #SEO #GEO

AI-generated videos: Top slop and flop slop Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.

Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.
buff.ly/uAmocNh
#Veo #Sora #AIVideo

The five things CTOs tell me about AI This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.

I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG

I tried using ChatGPT to buy a pair of running shoes and the results were amazing There's still life in retail websites, but they need to adapt fast.

Need to buy a new pair of running shoes? ChatGPT is the best place to start.
#Running #TrailRunning #ecommerce #ChatGPT

Episode 5: Digital Empathy: Navigating AI and Trust Stop the Slop with Peter and Vanessa · Episode

🤣 😢 😡 "Human beings: Emotional, unpredictable, unstable". In the latest podcast episode of Stop the Slop, Vanessa Hodges and I discuss why people still have a vital role to play in content marketing.

buff.ly/DydtJZG

#StoptheSlop #ContentMarketing #HumanintheLoop

Gartner just dropped its 2026 tech trends - and it's not all AI: Here's the list Gartner's list of top 10 strategic technology trends for 2026 and beyond reveals AI's impact on operational excellence and digital trust.

Been banging on about 'digital provenance' for a while. Proving the authenticity of content is now a priority for any business. Here's the full list of what to look out for in 2026. buff.ly/CyZcsng

The best AI agents are terrible freelancers - for now AI is able to automate less than 3% of the work now performed by independent contractors, a new study finds.

Yes, but freelancers themselve should be putting AI to work to stay competitive. "The best AI agents are terrible freelancers - for now" buff.ly/AuqT7ai #AIAutomation #AIFreelancing #AIAgents

The five things CTOs tell me about AI This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.

This year I’ve interviewed dozens of CTOs for my clients in AI tech. Here's what they say about AI - and what you can learn. #CTO #GenerativeAI #RAG

Everything is fake until proved otherwise The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media

Everything is fake until proved otherwise
The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media
buff.ly/xMfpC34
#FakeNews #AISlop

AI: Catherine Connolly condemns 'disgraceful' deep-fake video Catherine Connolly lodges a formal complaint after an online video appeared to announce her withdrawal from the election.

The problem with a fake election video like this is not that some people believe it’s real. It’s that it forces us to doubt every piece of political content on social media and the web.
Disgraceful' deep-fake AI video condemned by presidential candidate