You get a chat bot! You get a chat bot! We all get chat bots!

Needs a chat bot.

If you’re asking “how can I bring AI into my product?” you’re asking the wrong question.

Start by asking which hard problems your customers need solved. Can AI help solve them?

If it can’t do it better than something else, you don’t need it.

AI isn’t a feature—it’s a tool.

Low-Income Shoppers Cut Spending and Businesses Worry

It’s not they are cutting spending, they don’t have money to spend.

www.nytimes.com/2025/11/10/b...

You know what the world needs?

AI summarizing articles I was procrastinating reading anyway.

You know what the world needs?

AI that actually understands my sarcasm.

You know what the world needs?

Autocorrect that knows when to ducking stop.

A prototype is worth a thousand meetings.

A prototype is worth a thousand meetings.

#ux

Buy the book here:
www.uxfortunecookie.com

Affordances are promises; keep them.

#ux

Buy the book here:
www.uxfortunecookie.com

Attention is currency; spend it wisely.

Attention is currency; spend it wisely.

#ux

Buy the book here:
www.uxfortunecookie.com

There are two questions I ask people making a product bet:
1) How will you know if you were wrong?
2) What can you do if you're wrong?

The answers for a bad bet are "we won't" and "nothing."

And that's exactly what big tech is doing: rushing forward with eyes closed and fingers in their ears.

Beauty without function is just decoration.

#ux

Buy the book here:
www.uxfortunecookie.com

Better to be clear than clever.

#ux #fortunecookie

Buy the book here:
www.uxfortunecookie.com

Just saw someone repeat the refrain that The System Is Working As Intended and if there is one thing I know about systems theory it is that systems NEVER work as intended.

Some systems fail more, some less, but NONE are exactly aligned whit their purpose.

That’s a angry website.

I love it.

America by Design Fail Trump fired the best designers in the Federal Government

whoever did this, I would be absolutely thrilled to buy you a drink. seriously - dm or find me, I'm the only Cyd Harrell on the internet. I'm good for an excellent beverage & a civic tech rage session. americabydesign.fail

Tonight’s Padres uniforms look like a Miami Vice episode. Not in good way.

Introducing my new Atomic Design Certification Course! TL;DR: You can preorder my new Atomic Design Certification Course for only $50! Why create an Atomic Design Certification Course? I've got big ambitious for this course, and I'm aiming to: H...

◉ Introducing my new Atomic Design Certification Course! atomicdesigncourse.com

I was finally able to write more about the course! This post explains why I'm creating it, what it's about, and how it will help your org make connected systems & high-quality products. bradfrost.com/blog/post/in...

Savages!

Tired: Design Thinking.

Wired: Lean Startup with AI Prototyping.

Change my mind.

How do you know it’s July 4 in Seattle?

Because it’s cool and cloudy and windy

We’re in an AI bubble.

No shit.

Applebee’s all you can eat for $15.99.

That’s all that needs to be said.

I don’t think you’ll get it. No one knows you.

UX Fortune Cookie:

No amount of great design can fix an awful value proposition. 

#ux #fortunecookie

UX Fortune Cookie:

Risk is a lack of clarity, not a lack of courage. 

#ux #fortunecookie

UX Fortune Cookie:

Consistency creates trust, innovation creates excitement.

#ux #fortunecookie

UX Fortune Cookie:

Don't reinvent patterns; users already learned them elsewhere.

#ux #fortunecookie

To tell her to use Claude.

Data informs design, it doesn't dictate it.

UX Fortune Cookie:

Data informs design, it doesn't dictate it.

#ux fortunecookie