AI Pilots Are Failing Because We’re Not Listening - Gather Our new white paper examines why human-centered design separates pilots that generate real ROI from those that become expensive technology theater. We’ve analyzed successful transformations across pri...

95% of enterprise AI pilots fail while employees spend $13B on personal AI tools. The gap? Empathy. Our new research by @cjammet.bsky.social shows why human-centered design is the key to #AI success at scale. gather.co/research/ai-...

As women’s sport boom continues, where are the unheralded marketing opportunities? In the first of an Agency Advice mini-series on sport, leading marketers tell us where the cultural and commercial opportunities are still growing in women’s sport.

#SportsMarketing's getting crowded. Even tennis coaches' boxes now command premium deals.

Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story.
Smart marketers find emerging opportunities b4 saturation.

www.thedrum.com/news/2025/09...

With DEI, silence is complicity Why stalwart company values should be a lodestone when navigating a chaotic economic landscape.

Our Founder Justin Tobin on why corporate #DEI silence = complicity. Leading companies know: real commitment to diversity is embedded in culture, not just mission statements. Essential reading 👇
www.fastcompany.com/91368873/wit...
#corporateculture

My #MediaPost byline on @bsky.app's Trust Revolution: A platform where followers of you AND your topics actually see your content—no link suppression, no algorithmic manipulation. what a novel concept!

www.mediapost.com/publications...

5 ways to build inclusive communities that actually work Truly inclusive communities aren’t built through calendars or panels, but through co-creation, consistency and a shift from performance to participation.

Our Community Strategy Lead @bxblanco.bsky.social just dropped essential insights in @adage.com about building inclusive communities that actually work.
Stop scheduling people's identities. Start creating spaces for real participation. 💡
adage.com/opinion/aa-h... #CommunityStrategy

From Cap to Campaign: Ad industry advises grads ‘Find the right boss for you’ For our Question of the Week, we asked adland: What advice would you give to the next generation of marketers graduating college this month?

Our Dave Gaspar in @campaignus.bsky.social : "If today's graduating marketers keep asking 'how does this drive sales?' they won't get caught up in the latest hot craze."
Marketing without sales impact is expensive art.
(Paywalled) www.campaignlive.com/article/cap-...
#Marketing #Sales

Our Managing Director @cjammet.bsky.social explores @bsky.app's trust revolution in #MediaPost. With 36M+ users, no algorithmic link suppression, and user-defined feeds, the platform offers unprecedented visibility for specialized content and expertise.

www.mediapost.com/publications...

My friends Jason Oberholtzer and Mike Rugnetta did some great work and got recognized for it, yeah baby

The smart, thoughtful approach that made this podcast award-worthy? That's exactly what our Gatherers bring to client work every day.

Recorded at @xoxofest.com and now part of #Radiotopia, the show digs into why the internet (and world) is the way it is—from online spaces to digital culture to what it's like being an artist online.

Never Post A Podcast About and For the Internet

Our Head of Content @butterdishdemon.bsky.social just won a #Webby for Best Live #Podcast Recording with @neverpo.st !! 🏆

www.neverpo.st #WebbysWinner #IndependentTogether

Can the CMO ever be replaced by a piece of kit? For our Martech for Drummies focus, this week’s edition of Agency Advice asks top marketers exactly how the expansion of technology into every aspect of the ad biz is impacting the top of the totem po...

Our MD @cjammet.bsky.social in @thedrum.bsky.social:

" #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable.

www.thedrum.com/news/2025/05...

This is Scuderia Ferrari HP . . . on AI YouTube video by IBM

Our latest video showcases #IBM × #ScuderiaFerrari 's game-changing partnership! Two iconic brands revolutionizing the #Formula1 fan experience with #AI.

We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...

Bluesky launches blue check verification | TechCrunch Bluesky announced on Monday that it is rolling out blue check verification, confirming previous rumors that this feature was on its way to the platform.

It’s heeerre…
#bskynews

LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE)

Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.

#ai #llm #news

a colorful instagram logo with a white circle in the middle ALT: a colorful instagram logo with a white circle in the middle

Instagram Experiments With Collaborative Stories Feature
www.socialmediatoday.com/news/instagr...

Here are the apps battling to be become the 'TikTok for Bluesky' | TechCrunch TikTok's potential U.S. ban has sparked a flurry of development within the open social web community. Several new applications are being built that could

techcrunch.com/2025/02/01/h....

Tariff turmoil may have killed the tech M&A market’s comeback | TechCrunch While investors had good reason to believe 2025 would be the year startup M&A started to return, tariffs have meddled with that plan.

Tariff turmoil may have killed the tech M&A market’s comeback The tech market doesn’t need to be soaring up and to the right to foster healthy M&A activity. Deals can get done even in down markets. But can M&A thrive in an... @cosmicmeta.io #M&A

https://u2m.io/6sU3wJyi

The best car ads of all time The automotive ads that drove advertising innovation forward.

Thrilled to see Gather's David Gaspar in @creativebloq.com.web.brid.gy's best car ads roundup! His take on Mercedes' "Racing is a state of mind" campaign:

"The best car ads sell a feeling."

#AutomotiveAds #AdExcellence

What's your all-time favorite car ad?

www.creativebloq.com/creative-ins...

YouTube Continues To Dominate Streaming Market Share YouTube’s CTV viewing numbers continue to rise.

YouTube Continues To Dominate Streaming Market Share www.socialmediatoday.com/news/youtube...

“Evolution of Apps” - new cartoon and post marketoonist.com/2025/04/evol...

#marketing #cartoon #marketoon

How to Manage Risks When Employees Use AI Secretly for Work | PYMNTS.com Employees who use generative artificial intelligence tools in the workplace without company approval or oversight — a practice known as “bring your own

#MIT research shows banning #AI tools drives shadow usage. Smart orgs adapt security for the AI era w/ local #LLMs & secure #RAG. Enable innovation w/ guardrails, not prohibition. The future belongs to those who empower creativity while respecting security. #BYOAI

www.pymnts.com/news/artific...

When billionaires manage the deeds and algorithms, you're not seeing the true flow of information and discourse; you're seeing it through the enshittified profiteering-tinted lenses that the owners want you to see.

This whole thread is a great example of why the decentralized web is so necessary, especially one who's query/feed logic is MANAGED AND OWNED BY THE USER THEMSELVES.

We view the Bluesky app as a lobby to the open social web, and we don't demote or throttle links.

We believe it should be easy for you to connect your social following here with your web presence elsewhere.

We 💙 links!

Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.

For those setting up analytics, Bluesky's referrer is go.bsky.app.

The Human Factor: Why AI Needs Human Talent More Than Ever The question isn't whether AI will replace humans; it's how we can thoughtfully combine human intelligence with artificial intelligence to drive transformation.

"AI's true value lies in amplifying human capabilities." Gather #founder Justin Tobin shares with @forbes.com why the #humanfactor remains essential in successful #AI implementation.

www.forbes.com/councils/for... #AI #FutureOfWork

Trump’s topsy-turvy tariffs have marketers uncertain and on edge Amid constant policy change, execs are uncertain of the right way forward for their brands.

"People are waiting to see how the jacks actually fall." Dave Gaspar shares insights in @digidaymedia.bsky.social on how #marketers are navigating economic uncertainty in 2025's #tariff landscape.

digiday.com/marketing/tr... #MarketingStrategy

fantasizing about a world where an opposition congress responds to trump’s attempts to usurp legislative power by defunding the entire white house staff

Journalists should report the truth the way this judge laid it out.