The two judicial verdicts against Meta and YouTube aren't just another "Big Tech is mean" news item. If you’re a #CMO, your media plan may just have become a potential legal and ethical liability. tinyurl.com/fzb5h8pd

#marketing #advertising #integratedmarketing #marketingprocurement #socialmedia

Wellesley Information Services Welcomes Jeremy Rueb as New Chief Marketing Officer Wellesley Information Services appoints Jeremy Rueb as Chief Marketing Officer to lead their global marketing strategy and expand their digital presence.

Wellesley Information Services Welcomes Jeremy Rueb as New Chief Marketing Officer #USA #Boston #CMO #Wellesley #Jeremy_Rueb

Companion to #TidesOfWar: The #CMO v1.09 update - command.matrixgames.com?p=6017

Zeta Global's Athena is now live - and it's targeting CMOs directly Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

ICYMI: Zeta Global's Athena is now live - and it's targeting CMOs directly #ZetaGlobal #MarketingInnovation #AIAgents #CMO #PredictiveAnalytics

Zeta Global's Athena is now live - and it's targeting CMOs directly Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

ICYMI: Zeta Global's Athena is now live - and it's targeting CMOs directly #ZetaGlobal #MarketingInnovation #AIAgents #CMO #PredictiveAnalytics

元楽天イーグルス岡島豪郎氏が株式会社タイハクのCMOに就任！ 岡島豪郎氏が2026年に名取市の生コン企業、株式会社タイハクのCMOに就任します。業界の変革に向けた人材戦略の新たな一歩が始まります。

元楽天イーグルス岡島豪郎氏が株式会社タイハクのCMOに就任！ #岡島豪郎 #株式会社タイハク #CMO

岡島豪郎氏が2026年に名取市の生コン企業、株式会社タイハクのCMOに就任します。業界の変革に向けた人材戦略の新たな一歩が始まります。

A physician who has served the Hastings community for 14 years has been named the new Chief Medical Officer (CMO) at Mary Lanning Healthcare.

buff.ly/NSDnCf6

#MED #MLH #CMO

Zeta Global's Athena is now live - and it's targeting CMOs directly Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

Zeta Global's Athena is now live - and it's targeting CMOs directly #Marketing #AI #DataDriven #CMO #PredictiveAnalytics

Zeta Global's Athena is now live - and it's targeting CMOs directly Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

Zeta Global's Athena is now live - and it's targeting CMOs directly #Marketing #AI #DataDriven #CMO #PredictiveAnalytics

#CMO - Simulated Multinational Mission to open the Straight of Hormuz
www.youtube.com/watch?v=J1rq...

Our latest podcast addresses how Medical Affairs can move beyond data delivery to translate medical insights into strategy, strengthen cross-functional collaboration, and better support physicians and patients. Listen: buff.ly/dzRcoQc

#CMO #MedicalAffairs #MedAffairs

CMOs now drive business growth through strategic planning, data analysis, and team leadership. They align marketing with business strategies, build digital foundations, and personalise customer communication. #CMO #Leadership CMOs now drive business growth through strategic planning, data analysis, and team leadership. They align marketing with business strategies, build digital foundations, and personalise customer communication. #CMO #Leadership

CMOs now drive business growth through strategic planning, data analysis, and team leadership. They align marketing with business strategies, build digital foundations, and personalise customer communication. #CMO #Leadership

CMOs spend ~25% of budget on MarTech.

Most can't answer: "Is it working?" 🤔

You don't need another dashboard.

You need 3 metrics, one source of truth, and the guts to kill the vanity numbers.

#MarTech #CMO

#CMO - Naval Mine types and how to defeat them
www.youtube.com/watch?v=8Lcv...

Screenshot of a Forbes Communications Council Expert Panel article published in Forbes titled “Sales And Marketing Alignment: 10 Ways CMOs Can Fix The Revenue Handoff.” The screenshot shows the Forbes masthead and article header. The panel features insights from Marketing Leaders including Board Director and Global Marketer Toby Wong in the Chief Marketing Officers (CMOs) Group led by Rekha Thomas within Forbes Communications Council. Article published in Forbes on March 12, 2026.

Screenshot of the contribution of Board Director and Global Marketer Toby Wong in the Forbes Communications Council Expert Panel titled “Sales And Marketing Alignment: 10 Ways CMOs Can Fix The Revenue Handoff.” Input collated by Rekha Thomas who lead the Chief Marketing Officers (CMOs) Group within the Forbes Communications Council Toby’s contribution is #7 titled “Have Both Teams Jointly Measure Brand Health And Revenue” and reads: Sales and marketing align when they jointly own brand equity and the consumer-shopper audience they serve. Performance marketing captures demand alongside sales while brand strategy builds FMRU (familiarity, regard, meaning, uniqueness) that drives long-term preference. When consumer and retailer brands are activated from a shared brand architecture across experience and identity, transactions become outcomes of loyalty. Alignment becomes real when teams measure brand health and revenue together. - Toby Wong, Toby Wong Consulting”

Sales and Marketing misalign when they measure different things.

Sales measures revenue. Marketing measures brand equity.

Alignment happens when teams measure brand health AND revenue together.

Here's our Forbes Communications Council Panel in @forbes.com:

bit.ly/4uyccuv

#CMO #Marketing #Forbes

#CMO - Laying minefields accurately and easily
www.youtube.com/watch?v=9Aef...

Are You Measuring the Wrong Thing?
Many campaigns don’t fail because the marketing is poor, but because they track the wrong metrics. Before you declare your ads a failure, ask yourself: Am I measuring what truly matters or just what’s easiest to observe?
#MarketingMetrics #DigitalMarketing #CMO

Why CreativeOps and MOps can’t survive independently | MarTech Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.

Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as a single, interconnected machine. martech.org/why-creative... #CMO #content #marketing

Machines Are Your Content’s New Audience Content creation is ground zero for the seismic impact of AI innovation. Intelligent content combines human creativity, AI, and data to self-optimize dynamic experiences by learning, understanding,…

The New ABCs Of Marketing Help Define The Future Of Content: As AI accelerates and agentic systems begin to orchestrate more digital journeys, machines are simultaneously content creators and a primary content consumption audience. www.forrester.com/blogs/machin... #CMO #content #marketing

The Future of CMO: Reinvention, Not Extinction, in the Age of AI - Ad Pulse Dive deep inside the future of CMO in the age of AI where automation, AI saturation, and growth expectation are spreading over departments.

𝐍𝐢𝐧𝐞 𝐢𝐧 𝐭𝐞𝐧 𝐂𝐌𝐎𝐬 say emerging AI capabilities are already reshaping their strategies.

2026 emerges as the year of 𝐀𝐈 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲.

#Dentsu studies a fundamental change in the future of CMO.

#AppliedAI #CMO #AIAge

Since (naval) mine warfare is back in the news, a refresher on its modeling in #CMO: command.matrixgames.com?p=4408

Forrester Analyst Takes For Digital Content In 2026 Forrester’s analysts speculate on trends in digital content for 2026 as businesses continue to invest in, and expect business value from, generative AI.

A new generation of content operations leaders will emerge to adapt workflows and content strategy, modernize localization and taxonomy, guide subject matter experts, and transform professional content creators into modular content architects. www.forrester.com/blogs/forres... @kathleenwpierce #CMO

The Agentic Marketing Race Is On. CMOs That Move First Will Win. Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside human teams.

Agents Are Transforming the Marketer’s Role: For CMOs, the greater challenge is not adopting new tools but reshaping the teams, partners, and structures around them, ensuring that agentic AI becomes a source of scale, not fragmentation. www.bcg.com/publications... #contentops #marketing #CMO

#CMO - Battleships vs different ASMs
www.youtube.com/watch?v=dmPf...

Wikipedia at 25: The Role of Searchability and Reliable Sources in Establishing Trust - Modern Marketing Today Wikipedia at 25 isn’t what most people imagined it would be in 2001. Its credibility is on the rise.

#Wikipedia remains an important resource for #marketers and public relations professionals. modernmarketingtoday.com/wikipedia-at... #B2BMarketing #CMO #PublicRelations

I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback. Alan Magee, CMO at Orangetheory franchisee Empire Portfolio Group, is using AI to spot data trends and save time on photo shoots and customer reviews.

I'm a #CMO who uses a '10-80-10' rule w #AI. It's transformed everything from photo shoots to customer feedback. | #BusinessInsider zurl.co/QZlRU

Command:MO - Tides of War on Steam Tides of War is a new six-scenario campaign that introduces a new continuous losses system for Command: Modern Operations, plunging players into a high-stakes confrontation in the South China Sea wher...

Steam page for the upcoming #CMO DLC "Tides Of War" is now public: store.steampowered.com/app/3979120/...

The CMO’s Periodic Table How many CMOs have you really spoken to and not just “shared a large dimly lit conference room with” as you presented work you hoped would help the agency win the account and maybe you keep your jo…

#Interviews with not just 1 smart #CMO, 64! We review @RenegadeLLC’s @DrewNeisser’s @CMOBOOK wp.me/P23AlC-ZP #marketing #advertising

Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead Gary Vaynerchuk built his empire selling to CMOs. Now he says chief financial officers are getting it faster.

#ICYMI This week, @vaynermedia.bsky.social held their first Modern Marketing Leaders Summit event in London. During the event, CEO @garyvee.com talked to the room about while he built his empire selling to CMOs, now his most receptive audience is CFOs.

#advertising #marketers #agencies #CFO #CMO

Warum sind eigentlich native COOP-Wargames so eine Seltenheit?

Für mich gibt es kaum einen besseren Weg einen Spieler zu einem neuen Genre zu begeistern als eine COOP-Partie.

Ich könnte mir das sehr gut in #FlashpointCampaings, Graviteam, #CombatMission vorstellen. #CMO COOP😍