Check The Cash Register
Discuss with your team, yourself, or your marketer what success looks like for your campaign. Ultimately, it’s about the cash register, not just viewing your ad or hearing someone mention it.#TheMarketingProfessor #RevenueDrivenMarketing #BusinessResults #MarketingROI #Sales
Offers, Timeframes, and Real Measurement
You can measure ad impact in ways beyond just asking, "Did anyone mention my ad?" Use special offers, unique URLs, and limited-time promotions, and encourage trackable actions like redeeming an offer or visiting your website.
#TheMarketingProfessor #Offer
The 20% That Drives 80% Of Your Revenue
Streaming TV and other targeted media use demographics, psychographics, location, income, and more to reach your ideal customer. That small 20% generates 80% of your revenue. If you’re not in that 20%, don’t expect to see your ads.
#TheMarketingProfessor
Define Success Before You Spend a Dollar
Be clear about what you’ll measure: sales, leads, visits, or requests. You can’t add metrics later and expect clarity. Define success from the beginning, then craft your ads and targeting accordingly. #MarketingPlanning #KPIs #BusinessStrategy #CampaignPlan
You’re Renting Space In Their Head
It doesn’t matter if they saw your ad or heard it repeated. What counts is that your brand comes to mind when it counts. Before starting any campaign, you need to understand what success means for you.
#BrandAwareness #MarketingStrategy #BrandBuilding #Demand
If You Want Them To Say It, Tell Them To Say It
If your main success measure is people saying, “I heard you on streaming radio” or “I saw you on TV,” then your ad needs to state that clearly. That doesn’t guarantee they’ll spend any money.
#TheMarketingProfessor #AdCreative #CallToAction #Marketing
“Nobody Told Me They Saw My Ad” Is Yesterday’s Thinking
Today’s world is fragmented and multi-screen, so people don’t usually volunteer where they saw your ad. Your job is to influence decisions, not seek praise.
#TheMarketingProfessor #ModernMarketing #DigitalAdvertising #BusinessOwner
Stop Using “Did I See My Ad?” As Your KPI
If your main measure is “I don’t see my ads, so they must not be working,” you’re missing the point. Your ideal customer is the real success metric, not you.
#TheMarketingProfessor #KPIs #MarketingMetrics #BusinessGrowth #Advertising #MarketingProfessor
Your Ads Aren’t For You
“My streaming TV campaign isn’t working. I never see my ads.” You shouldn’t target yourself unless you truly are your ideal customer. Your media targets the people who make up 80% of your revenue, not the person who pays the bills.
#IdealCustomer #MediaBuying #StreamingTV
Are You Measuring the Wrong Thing?
Many campaigns don’t fail because the marketing is poor, but because they track the wrong metrics. Before you declare your ads a failure, ask yourself: Am I measuring what truly matters or just what’s easiest to observe?
#MarketingMetrics #DigitalMarketing #CMO
This Substack Is Your Front Porch
This space was created so you never have to job search alone. Every note, newsletter, and reply is part of the 60 Days to Hired Network. Pull up a chair; you’re already part of the community. #60DaysToHired #substackcommunity #jobsearch #personalbrand
Share the Win. Multiply the Energy.
Got a callback? Tell someone. Nailed an interview? Share it. Sharing your wins, big or small, helps others believe their win is coming too. That’s true leadership. #60DaysToHired #wins #jobsearch #community #leadership
Go Alone, Go Fast. Go Together, Go Far.
The old saying is true: go alone, and you burn out fast. Go together, and you go far. Surround yourself with others on the same journey. Community will support and keep you moving. #60DaysToHired #community #motivation #careeradvice #jobsearch
Accountability Partners Beat Algorithms
Algorithms won’t check in after a tough interview, but a real person will. This week, find an accountability partner. Share your goals and check in daily. That small step can change your job search. #60DaysToHired #accountability #jobsearch #goals
You Need a Front Porch, Not a Silo
Picture your job search as a front porch where people drop by, share stories, and swap leads without keeping score. That’s what the 60 Days to Hired Network offers: a warm front porch for your next move. #60DaysToHired #community #jobsearch #careers
Getting a rejection email stings.
It’s harder when you face it alone. Find your community, people who’ll laugh with you, help you bounce back, and encourage you to keep trying. #60DaysToHired #rejection #jobsearch #community #resilience
Networking Is a Dirty Word. Try Community.
Networking can feel like collecting business cards that go nowhere. Community is different. It’s about showing up, sharing what you know, and asking real questions. Forget networking. Start building your tribe. #60DaysToHired #community #personalbrand
Your Family Is Part of the Plan
Your job search affects those around you. Include your partner, kids, and close friends. When they understand your goal, they become teammates instead of being confused by your stress. #60DaysToHired #family #supportsystem #careertransition
Even Cheerleaders Need a Squad
You’re your biggest cheerleader, but even the best need a team. Surround yourself with other job seekers and career changers. Share your scripts, celebrate wins, and talk about rejections so you know you’re not alone. #60DaysToHired #community #jobsearch #accountable
Don’t Job Search in a Vacuum
Doing a 60-day career sprint alone can lead to burnout. Let your people know what you’re up to and why: "I’m focusing hard because I’m building our next chapter." You’re not being selfish; you’re shaping your future. #60DaysToHired #careertransition #mindset
If you never buy the book.
Finally, remember these tips come straight from 60 Days to Hired. Even if you use them all without buying the book, I still consider that a win. Just promise you’ll put them to work.
#60DaystoHired #jobsearch #careerstrategy #themarketingprofessor
Cadence beats.
You don’t need more motivation; you need a steady weekly routine. A regular rhythm for prospecting, outreach, and follow-up will beat random bursts of energy every time.
#careerroutine #jobpipeline #consistency #salesmindset
Make it stealable.
Everything I share is here for you to use. Feel free to copy the prompts, borrow the templates, and tweak the scripts. The only mistake is not putting them into action.
#careerplaybook #jobsearchtools #60DaystoHired #themarketingprofessor
Prep your Monday.
To keep your weekend momentum, use Sunday to write your Monday follow-ups. You’ll start the day with a plan instead of panic. Your future self will thank you for not starting the week from scratch.
#jobsearch #followup #mondaymindset #productivity
Along with your weekday efforts, remember that working on your job search over the weekend feels different. There are fewer new postings and distractions. It’s a great time to improve your resume and LinkedIn while others are scrolling.
#weekendgrind #careergoals #focus #careersuccess
15 conversations.
Take your preparation further this week by aiming for 15 real conversations, not just sending 15 applications. Reach out, follow up, and ask thoughtful questions. Remember, people hire people, not resumes.
#networking #jobsearchtips #careerstrategy #relationshipcapital
Build a real pipeline.
If your job search only lives in your head, it can cause more anxiety than action. Write down 50 or more opportunities on a board or spreadsheet. Having a pipeline helps you feel in control instead of overwhelmed.
#jobpipeline #careersystems #jobsearch #organization
Two questions you can ask a prospect that is on the fence that will show you what is REALLY going on.
#sales #marketing #salestactics
Stop spray and pray.
Similarly, remember that “spray and pray” usually leads to interviews for jobs you don’t really want. Slow down and focus on roles you’d be happy to accept right away.
#intentionalsearch #jobpipeline #careerclarity #careermoves
Weekend rewrite.
With this routine in mind, pick one thing to improve this weekend: your resume, your LinkedIn “About” section, or your follow-up message. Small, focused improvements add up faster than all-day overhauls.
#weekendwork #careerupgrade #jobsearchtips #focus