An ad for a Tealish tea product called "Going to the Cottage" with the headline "Reheat as many times as you want" showing a glass mug of steaming tea beside the product bag on a dock with a lake in the background.

Everybody's buying this, right?!

#BuyCanadian #Advertising #HeatedRivalry #MarketingProfessor

Stop Using “Did I See My Ad?” As Your KPI
If your main measure is “I don’t see my ads, so they must not be working,” you’re missing the point. Your ideal customer is the real success metric, not you.
#TheMarketingProfessor #KPIs #MarketingMetrics #BusinessGrowth #Advertising #MarketingProfessor

Minimums = minimum commitment
“Hey, what’s your minimum?” usually means:
“I want minimum risk, minimum effort, and minimum commitment.”
You can’t build a premium business on minimums.
#salesmindset #entrepreneurship #idealclients #smallbusiness #marketingprofessor

The power of no
Saying no is not rejection. It’s refinement.
Every “no” to a bad-fit client is a “yes” to better work, better results, and better energy.
#sales #B2Bsales #salesleadership #boundaries #marketingprofessor

This mini-me plush might be pint-sized, but she’s a reminder that showing up with presence—whether in the boardroom or on your brand—is always a power move.
#MarketingProfessor #WomenInLeadership #BrandingWithPurpose #ExecutivePresence #StrategicCommunicator #WomenInBusiness #LeadWithImpact