Offers, Timeframes, and Real Measurement
You can measure ad impact in ways beyond just asking, "Did anyone mention my ad?" Use special offers, unique URLs, and limited-time promotions, and encourage trackable actions like redeeming an offer or visiting your website.
#TheMarketingProfessor #Offer

The 20% That Drives 80% Of Your Revenue
Streaming TV and other targeted media use demographics, psychographics, location, income, and more to reach your ideal customer. That small 20% generates 80% of your revenue. If you’re not in that 20%, don’t expect to see your ads.
#TheMarketingProfessor

If You Want Them To Say It, Tell Them To Say It
If your main success measure is people saying, “I heard you on streaming radio” or “I saw you on TV,” then your ad needs to state that clearly. That doesn’t guarantee they’ll spend any money.
#TheMarketingProfessor #AdCreative #CallToAction #Marketing

“Nobody Told Me They Saw My Ad” Is Yesterday’s Thinking
Today’s world is fragmented and multi-screen, so people don’t usually volunteer where they saw your ad. Your job is to influence decisions, not seek praise.
#TheMarketingProfessor #ModernMarketing #DigitalAdvertising #BusinessOwner

Stop Using “Did I See My Ad?” As Your KPI
If your main measure is “I don’t see my ads, so they must not be working,” you’re missing the point. Your ideal customer is the real success metric, not you.
#TheMarketingProfessor #KPIs #MarketingMetrics #BusinessGrowth #Advertising #MarketingProfessor

If you never buy the book.
Finally, remember these tips come straight from 60 Days to Hired. Even if you use them all without buying the book, I still consider that a win. Just promise you’ll put them to work.
#60DaystoHired #jobsearch #careerstrategy #themarketingprofessor

Make it stealable.
Everything I share is here for you to use. Feel free to copy the prompts, borrow the templates, and tweak the scripts. The only mistake is not putting them into action.
#careerplaybook #jobsearchtools #60DaystoHired #themarketingprofessor

How to Turn LinkedIn and Recruiters Into Your Job-Search Power Duo Ten actionable strategies to transform your LinkedIn presence and recruiter relationships into a pipeline that gets you hired in 60 days or less.

buff.ly/o0Ts5cY
Use the power of your LinkedIn profile and relationships with recruiters to win a new job today!
#JobSearch #LinkedInTips #CareerGrowth #Recruiting #PersonalBranding #CareerAdvice #60DaysToHired #TheMarketingProfessor

The Three Ps That Make or Break Every Sale: Why Price, Product, and Person Must Align Stop losing deals to mystery objections and start asking the questions that reveal what's really getting in the way.

The Three Ps of every sale: Price. Product. Person.
Get all three in alignment, and your customer buys. Miss one, and you're stuck with an objection.
The Marketing Professor: buff.ly/T09Ff3n
#SalesStrategy #BusinessWriting #TheMarketingProfessor