Hobby and Club Listing Solutions: USA Slot Car Racing Tracks Slot car racing has been a beloved hobby since the 1960s, with a strong community of racers and collectors across North America. While commercial tracks and private clubs exist in many regions, they often struggle to gain visibility outside their immediate area. As a result, racers frequently miss out on discovering clubs and tracks nearby. To solve this, we built…

Case Study: Hobby and Club Listing Solution: USA Slot Car Racing Tracks #WordPress #hobbies #culture

A multi-lingual website for a member-driven Professional Development & Advocacy Organization The End-of-Life Doulas Association of Canada is a member-driven professional organization dedicated to expanding the role and recognition of Death Doulas across Canada. Their long-term vision is to establish national standards and a registry for the Death Doula profession. Their original single-page website had evolved into a complex site with cumbersome navigation, hindering user experience. Additionally, the association required a French translation to better engage Death Doulas in Quebec.

Website Redevelopment Case Study: End-of-Life Doulas Association of Canada #non-profit #WordPress #fundraising

Non-profit Communications: A Dollar A Day Impact Report 2024 We worked with the national charity, The Dollar A Day Foundation, to reinvigorate and reimagine their yearly impact report. Individuals and corporate donors use the Dollar A Day Foundation to fund small, street-level charities across Canada to provide real-time mental health support services to those in crisis. We helped The Dollar A Day Foundation reorganize its document approach and focus its messaging, helping current and prospective donors better understand the organization's driving philosophy and successes. Created to work as well in print as online, the new report works as a framework for future communication strategies.

New Work: Non-profit Communications: The Dollar A Day Impact Report 2024 #non-profit #marketing #Canada #print

Accessible theatre: Power Productions website St. John's-based Power Productions creates diverse and accessible theatre projects, professional development opportunities, and community collaborations, with a focus on strengthening the disability, Deaf, and MAD arts sector in Atlantic Canada. They produce full-scale productions, workshops, and community events to ensure that everyone—regardless of experience or accessibility needs—can participate in the world of theatre. To support this mission, they needed a website designed with accessibility at its core, making it a welcoming space for those often overlooked in the arts community.

New Work: An Accessible website build for Accessible Theatre: Power Productions website #nonprofit #culture #managment #socialentrepreneurship

Bad ROI on Marketing? Your messaging might suck – but it doesn’t have to Your Midweek Marketing Morsel is a series of short articles for small and medium businesses and non-profits to help them gain better ROI on marketing efforts If you and your organization have tried different marketing and sales outreach initiatives but they never seem to deliver ROI (you’re not closing more sales, getting more donations, etc.), there is a reason. Marketing works.

Bad ROI on Marketing? Your messaging might suck - but it doesn't have to #startups #sales #management #smallbusiness

Should You Use AI in Your Messaging? The Answer Might Surprise You. I was going to talk about something else this time, but five people have asked me about this, so now seems like the right time. So, should you use AI to generate your marketing messages? The answer is: well, kinda, maybe, sort of—sometimes. My biggest issue with AI is that most AI-generated content has a distinct "look" or "sound," and once you notice it, it's hard to unsee.

Should You Use AI in Your Messaging? The Answer Might Surprise You. #starups #sales #business

Your Midweek Marketing Morsel: Never forget, you’re forgettable Here’s a tough truth: Your business is forgettable. Not because you’re not amazing at what you do – it’s because people are busy. We often assume others think like us, share our concerns, and notice what we notice. True in some aspects, not so much in others. Your business is important to you and probably top of mind for your friends and family.

Your Midweek Marketing Morsel: Never forget, you're forgettable #startups #smallbusiness #managment

Helping a local service company knock it out of the park: Quality Water Filtration Systems We love working with small, local businesses as much as large, national ones. Let's face it, small companies may hire an agency, but they never get the same level of attention of that agency's bigger clients do - until the invoice is due that is. We ensure that local businesses get the same service and focus as anyone else. ROI is important to us…

New Featured Creative: Helping a local service company knock it out of the park: Quality Water Filtration Systems #startups #sales #business #newfoundland

Your Midweek Marketing Morsal: A/B test every bulk communication – don’t leave valuable data on the table! Regardless of how big or small your outreach audience is, you should still A/B test your outreach efforts. A/B testing means using two versions of a communication to determine which one generates the best response. These versions are divided randomly among your contact list. Most email marketing platforms, like MailChimp, offer this feature. Ideally, test only one element at a time.

Your Midweek Marketing Morsal: A/B test every bulk communication – don't leave valuable data on the table!

Building Accessible Websites for Canada: StandUp Newfoundland’s Comedy Hub We were asked by the team at StandUp Newfoundland to create a new website to support their extensive comedy event schedule. StandUp Newfoundland showcases a dynamic listing of comedy events happening across the province, with new shows and performances added daily. Their high-traffic platform required a website that was not only easy to update and maintain but also intuitive and welcoming for visitors.

Building Accessible Websites for Canada: StandUp Newfoundland's Comedy Hub #Startups #business #OnlineBusiness

Hello World!

How long till those words will seem odd and arcane?