'26 summit Kuala Lumpur call for speakers: forms.gle/Ezp7oxbDZA9Q...

Game UX Summit '25 - Antwerp - Overview YouTube video by Game Master Classes

The videos from the Game UX Summit '25 are now live! And we’re starting the call for speakers for the 2026 summit in Kuala Lumpur Oct 12-14 ☺️

m.youtube.com/watch?v=37lc...

#ux #gamedev #gameuxsummit

Photo of the Petronas Towers at dusk. On the top right there’s the official Game UX summit logo and a text at the bottom left says: “Kuala Lumpur, Malaysia, Oct 12-14 2026”

Save the date! 👀
#GameUXsummit ‘26 😁

a cartoon sloth is sitting at a table with a tablet . Alt: The cartoon sloth from Zootopia with his face very slowly lighting up and smiling with excitement

I know we’ve been quiet for a while but we’ll soon be able to release the #GameUXsummit ‘25 videos and announce what’s up with the Summit ‘26… 👀
Stay tuned! 😉
#ux #gamedev

Hello there👋 This is my very first post on Bluesky!

Earlier this week, I successfully finished my first talk in my career @gameuxsummit.com.

Many thanks to @celiahodent.com, GAMASTE, AP Hogeschool Antwerpen, and all sponsors for giving us the opportunity, and everyone who joined the event! 🙏

#gameuxsummit | Game UX Summit After the awful covid years and multiple layoffs in our industry, organizing the #GameUXsummit in person again was a huge challenge. Thanks to AP University of Applied Science and Arts (Laura Herrewij...

Follow us on Linkedin and sign up to the newsletter to stay updated about the latest #GameUXsummit news (when the videos are posted, next events, etc.) ☺️

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We’re so glad that you had a good time!! ☺️

#GameUXsummit '25 was a blast! SO MANY GREAT TALKS (see gamaste.net/game-ux-summ...)

I presented my research on how players' personal, social, and game-related factors impact 𝐄𝐮𝐝𝐚𝐢𝐦𝐨𝐧𝐢𝐜 𝐏𝐥𝐚𝐲𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.

A huge thanks to the organizers! @gameuxsummit.com @celiahodent.com AP Hogeschool & Gamaste

Just wanted to share a historical moment (or canon event?) of listening to David Sears at #gameuxsummit

Not me showing appreciation to South of Midnight as a speaker at @gameuxsummit.com … just to have their creative director David Sears speak right after me!

Please show that game even more love, its development journey is SO interesting.

#GameUXSummit

It’s a wrap for the #GameUXsummit ‘25! Thank you so much everyone and see y’all next year ☺️

You may not know everything, but there are experts

Sometimes you may not know. So ask a consultant. Ask an expert what they know.

(A recurring theme at the summit is: Find an expert, and ask them.)

The four questions and sub questions

1. Is this southern gothic?
2. Is this class struggle?
3. Is this esoteric talents?
4. Is this truth and hope?

These are the pillars of the direction. If the feature or development isn't on at least 3 of these, it probably isn't something relevant enough to spend time on.

Southern states

Yellow mailbox

Photos from the South

South of Midnight

David talks about his growing up in the US south, and how that eventually led him to build South of Midnight.

Not about this

Is about this

'Sensitivity reading' is not about forcing DEI, censorship, judging, or woke/broke.

It is about immersion, being memorable, avoiding backlash, and a virtuous cycle.

It is about creating quality content. Like you would with historical projects.

Can you imagine

Can you imagine making a movie about the French Revolution without a French historian? Or about northern mythology without an expert? An accessible website without including disabled people?

Of course you would include an expert on the thing you are building. The same goes for culture.

Photo of David Sears presenting his title slide

This is already our last session at the #GameUXsummit… Our keynote speaker today is David Sears, creative director (most recently on South of Midnight) and writer. He takes us on a journey: “Life takes you to unexpected places, love brings you home”.

Photo of Jennifer Lufau presenting her title slide

We now welcome on stage Jennifer Lufau, Authenticity consultant and Founder of @afrogameuses.bsky.social. She talks about “Demystifying Sensitivity Reading to create better games”.
#GameUXsummit

Photo of Artem Ivanov and Dmitrii Sokolov presenting their title slide

Now at the #GameUXsummit we listen to insights from Artem Ivanov & Dmitrii Sokolov (user researchers at Wargaming on the World of Warship franchise). They talk about “Making sense of player satisfaction: Why it matters and how to measure it”.

Photo of Eloi Duclercq presenting his title slide

The last Pecha Kucha speaker is Eloi Duclercq (user researcher at Ubisoft), talking about “Playtesting online multiplayer games before they go live”.

Photo of Piotr Miernik presenting his intro slide

Next up, Piotr Miernik (lead UX/UI designer, GUI.systems) is presenting his Pecha Kucha on “Design Once, Deploy Everywhere: UI design systems for AAA games”

Photo of a video playing Maria Amirkhanyan’s slides (the slide shown introduces her)

It’s Pecha Kucha time at the #GameUXsummit! Our first PK speaker, Maria Amirkhanyan (Head of Gaming Division at Duamentes) wasn’t sadly able to join us because of extremely frustrating visa issues. But she recorded her talk “Make me stay, don’t make me play” so that we can still hear her insights.

Colleen Macklin and Ben Van Buren presenting in front of an auditorium.

First session of the afternoon at the #GameUXsummit: Colleen Macklin and Ben Van Buren, coming all the way from New York City (Parsons School of Design)! They talk about “Perception in Virtual Worlds: Psychology and design students collaborate to study user experience in videogames”.

Holger Wurst: Yes, I know, the y axis marker is missing..

Game UX summit audience: [big laughter]

Those who know will know 😉😂 (#LabelYourGraphAxis)

The title slide

Can you change the first time user experience of a game 7 years after launch? Let's find out in our next talk, featuring June's Journey. A hidden object game, free to play, on mobile, it's a flagship title for Wooga

Title slide

Equipment used

Next: EEG or Not EEG, for World of Warships testing.

Photo of Holger Wurst presenting his title slide

Next up at the #GameUXsummit: Holger Wurst (Lead UX designer at Wooga) talks about “Changing the FTUE* after 7 years live: Lessons from June’s Journey”

*First-Time User Experience

Photo of Kamila Isaeva presenting her title slide

Our next speaker is Kamila Isaeva, senior UX researcher at Wargaming (in collaboration with Rich Davis, research supervisor). Her talk is about biometrics: “EEG or not EEG? Reflections on Using Biometrics in Game UX Research”.
#GameUXsummit

Photo of Mike Ambinder presenting his title slide

Next up at the #GameUXsummit: Mike Ambinder (founder & chief research officer at Cognitive Experiences) talking about “A Science of Game Design”.

Time for some SCIENZZZZ!!! 😊

You can follow Robin-Yann Storm who is live posting from the #GameUXsummit 👇🏼