Visit seo.hellotechnology.co.uk to try it out.

And I should mention that Claude helped.

I built a tool which gives non-technical business owners and easy way to check various aspects of their #seo.

Key stats pulled in from Google PageSpeed Insights paired with:

🔎 Meta titles and descriptions
🔎 Heading structure and word count
🔎 Internal and external links

And it's free.

1/2

Whitby's east cliff

Wave on concrete

Reflections in water

Whitby's piers

Some snaps from this afternoon. February's light already feels softer and warmer than January's. Although perhaps that's just me longing for spring!

#whitby #photography #fujifilm #fujifilmxh2

Gritter

Rolls Royce

Clouds

Headed out for a wintry walk just as the weather hit the Yorkshire coast.

#fujifilm #gritter #uksnow #rollsroyce #clouds

Matthew Anderson playing tenor saxophone

The Bare Wires

Sam Richardson

Little John

Last night we re-started the Robin Hoods Bay Musical Jamboree, a fundraising gig my brother and I began in 2004. It hadn't run for a few years, but last night was an amazing way to relaunch this much-loved community event.

#music #gig #robinhoodsbay #fujifilm

Boxing Day Dip, Whitby, 2025

Boxing Day Dip, Whitby, 2025

Boxing Day Dip, Whitby, 2025

Boxing Day Dip, Whitby, 2025

A few snaps from yesterday's Boxing Day Dip in Whitby, UK. It's a fundraising event for local good causes, including our RNLI crew. Plenty of excellent fancy dress costumes, including the inflatable penguins.

#Fuji #Fujifilm #Whitby #Christmas #BoxongDay

Thank you! I had an X-T30 which has been great, but I found it a bit small to hold, and I've been doing a bit more video and appreciate a fully articulated screen.

I'll probably mostly shoot landscapes, but occasionally interiors/lifestyle for clients' websites.

View towards Scarborough Castle

Got a new camera. I used to shoot Nikon DSLR, but sold that gear years ago. Re-learning all this stuff, with Fujifilm. Photographers, send me your tips!

#photography #fujifilm

Hello Santa A free tool to help your Secret Santa gift-giving go smoothly this Christmas.

Anyone doing a Secret Santa this year? I've built a little app to make it super-simple. Check it out:

santa.hellotechnology.co.uk

#webapp #saas #christmas #secretsanta

Glad to hear that! All the usual behind the scenes complexity, but everyone seemed to enjoy themselves and we're getting a lot of wonderful feedback from visitors about Whitby itself too, which is fab.

Whitby Lit Fest was exhausting, and at times stressful, but ultimately an absolute joy. Massive thanks to CauseUK for their excellent work, to all the authors, volunteers and my colleagues on the committee. A job well done.

And yes, that is me chatting with Lee Child.

#whitbylitfest

Office with window, desk and chair.

Just moved my desk and chair into my new office. I officially become a tenant at Church House tomorrow. Looking forward to having some space to call my own again after 18 months working from home.

Whitby Workshop Series: Digital Tools for your Tourism Business - Y&NY Growth Hub 🟢 First Step into Digital This engaging workshop series delivered by Hello Technology is designed to help tourism and hospitality businesses harness the power of digital tools to grow their brand, att...

I'm running a full-funded 5 week course called 'Digital Transformation in Tourism' for businesses working in the tourism industry across North Yorkshire.

Find out more and sign up here:

ynygrowthhub.com/events/whitb...

Places are limited, so sign up early to secure your slot.

#tourism #marketing

Turned out it was a dodgy #MySQL query in a cron job. It had worked fine with my staging data - but the real-world data caused issues.

A friendly reminder to test with real data, people.

And a reminder to myself to double check my MySQL queries and always presume they're badly optimised 🤓

Have been chasing a bottle neck on my server for weeks. Something was causing high load, but none of the usual suspects. High traffic sites were all cached. Bots were mostly being kept out via firewall.

At £19 MRR I'm not so sure, but it's a start 🤓

My web app just got used by a real person (who I do not know), to send emails to lots of other real people (who I do not know).

That means it's a real thing, right?

🥳

#webapp #indiedev #indiehacker #saas #web #software

Glaisdale Dale

Also, you might get to see the most amazing views (the photo is from Simon's back door), and meet really interesting people.

#customerservice

Don't get precious about your job title. Don't pigeonhole yourself too soon. Be accommodating, flexible and customer-focussed. Be empathetic and listen well.

You never know where these connections will take you.

In these days of AI customer service bots, actually turning up at someone's house, solving their problem and making a real, human connection is worth its weight in gold.

But when I started working in IT with Dave and Phil, nearly twenty years ago, I immediately recognised the importance of a rural business actually serving the local community.

"Don't you have enough web work?"

Yes, plenty.

"Don't you find IT support boring and frustrating?"

Yes, sometimes.

A few weeks ago I installed a Ring doorbell for another retiree whose children were concerned about her wellbeing, and to avoid her having to navigate the stairs too often.

When I mention this kind of work to people who only know about my web development work they're often surprised.

In the end it was a matter of finding the right combination of capital letters and numbers in one of the many passwords which had been written down years ago. No technical wizardry there, just trial and error.

This morning I had the pleasure of meeting a new customer, Simon. Well into his 90s, Simon had been locked out of his iMac for nearly two years.

If you want to chat about customer journeys, SEO, content architecture, or some other aspect of e-commerce web development please get in touch.

#ecommerce #sales #marketing #seo

For context, on this project I'm working alongside a marketing agency, supporting their work by providing SEO and content architecture support to a B2B business within a Shopify website.

My advice to other freelancers? Read widely, understand the value your work adds to other people's businesses and demonstrate it by communicating clearly. Talk to people in different fields. Learn. Connect.

Employees? Do the same, and don't be afraid to step out of your lane from time to time.

Web developers are a vital cog in the world of e-commerce, but those who're solely focused on the nuts and bolts of development often fail to understand the impact they could have on customer journey by approaching their work differently.

On the other hand, employees sometimes have limited scope and a lack of business experience. This isn't a bad thing, but it needs managing carefully in order to ensure their potential is being maximised.