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Posts by Michael Lee

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Back to Basics: Translating Your Invisible Marketing Foundation into Visibility Many devs love to skip all the behind-the-scenes marketing prep work that no one publicly sees. Traditional marketing best practices can seem obtuse or even useless when you do not understand the bene...

The GDC talk I did with @dtrebella.bsky.social about the foundational “boring” behind-the-scenes marketing work is FREE on the Vault! 🎉

gdcvault.com/play/1035767...

4 days ago 72 13 3 2
An illustrated banner for the Hidden Depths Steam bundle featuring characters from TUNIC, Fez, Animal Well, Outer Wilds, and Blue Prince

An illustrated banner for the Hidden Depths Steam bundle featuring characters from TUNIC, Fez, Animal Well, Outer Wilds, and Blue Prince

Introducing the Hidden Depths Steam bundle! 🔎 TUNIC + 4 other award-winning games that are best played knowing as little as possible.

Secrets, discovery, [redacted], [redacted], and [redacted] await!

🤫 store.steampowered.com/bundle/70688...

1 week ago 161 40 4 19
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An AI dares to dream that she is human. You’ve been hired to put her in her place.

We’re sunset visitor 斜陽過客, the creators of 1000xRESIST, and this is our next game: Prove You’re Human.

Published by our friends at @blacktabbygames.com.

s.team/a/4533950

1 week ago 5170 1874 99 407
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June beneath the 🌕 Just a little peek at a new spot in our upcoming game, Usual June!

Wishlist on Steam! store.steampowered.com/app/2702430/...

2 weeks ago 33 5 1 0
A Kalshi ad that says "We don't do death markets"

A Kalshi ad that says "We don't do death markets"

My "We don't allow bets on assassinations and murder" ad campaign has people asking a lot of questions already answered by the ad campaign

3 weeks ago 10698 2106 192 253
MLB scoreboard of Pirates vs Mets that reads P: 0 NY: 0 or could be seen as “Ponyo” (LET’S GO METS!!!)

MLB scoreboard of Pirates vs Mets that reads P: 0 NY: 0 or could be seen as “Ponyo” (LET’S GO METS!!!)

An underrated Miyazaki classic #LGM

3 weeks ago 4662 798 31 30
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Senior Game Designer San Mateo, CA

We're hiring a ✨Senior Game Designer✨ for a new project at Monomi Park! 🍃

Applicants should have strong Unreal Engine experience, be able to own significant portions of a game's design, and the ability to work well within a small team. Is that yoooou?

job-boards.greenhouse.io/monomipark/j...

3 weeks ago 219 175 10 2
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Everybody's trying to be Fortnite and if you don't make a Fortnite then everybody gets laid off, but it ends up even if you do make a Fortnite then everybody gets laid off

4 weeks ago 2251 485 24 21

when the two wolves inside you are:

polite wolf: they did not ask for advice, stay quiet, smile encouragingly

realtalk wolf: don't just go solo fulltime indie without a plan or prototype or solo jamming experience of some kind oh my god please don't put your arm in a woodchipper

1 month ago 125 12 6 5
facade (2005) screenshot with an added “DLSS5 OFF” label graphic

facade (2005) screenshot with an added “DLSS5 OFF” label graphic

facade (2005) screenshot with an added “DLSS5 ON” label graphic 

real world photos of Tom Welling and Anne Hathaway have replaced the game’s characters

facade (2005) screenshot with an added “DLSS5 ON” label graphic real world photos of Tom Welling and Anne Hathaway have replaced the game’s characters

1 month ago 1908 504 14 14
The fox from TUNIC holding up a Nintendo Switch 2 box!

The fox from TUNIC holding up a Nintendo Switch 2 box!

TUNIC is 4 years old today! 🎉🦊 The perfect day to let you know that a Switch 2 update is on the way! We're working hard on it - stay tuned!

1 month ago 617 113 18 30
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GDC Thoughts and Prayers - Meredith Gran I’m home! Let’s see if I can zero in on the stuff I really wanna say. I was up for an award I was sure I wouldn’t win. I did not write an acceptance

I'm home and I've written a bit on my blog about post-GDC feelings:

meredithgran.com/gdc-thoughts...

1 month ago 1053 236 27 32

Goodbye GDC until next year I guess.

1 month ago 0 0 0 0

Last day of GDC let’s go.

1 month ago 3 0 0 0
Zoomed in image of Mae from Night in the Woods showing mostly her big, wide-open eye.

Zoomed in image of Mae from Night in the Woods showing mostly her big, wide-open eye.

It's Friday the 13th. Probably nothing weird will happen.

1 month ago 229 52 2 4
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A very normal thing to need an ad for at GDC.

1 month ago 1 0 0 0
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Local Game Community Organizers Mixer 2026 Come and hang out with fellow game development community organizers following the Local Game Community Organizers forum!

If people are at #GDC today please drop by the Local Game Community Organizer mixer today! It’s just - quick 5 minute walk away from 12:30-2:30 pm! www.eventbrite.com/e/local-game...

1 month ago 2 1 0 0
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Thanks to everyone who came to the Local Game Community Organizers forum at #GDC. It was a new format and a different day than usual, but the discussions from everyone continued to be awesome!

1 month ago 3 0 0 0

In the only talk at GDC that will probably talk about how the character’s lace choker carries a seductive charm.

1 month ago 2 0 0 0

This is happening today, please come by South Hall 207 to discuss anything going on with your local game dev community! #GDC

1 month ago 3 0 0 0

Somehow despite everything we're in SF.

1 month ago 4 0 0 0
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The poor Pittsburgh airport T-Rex… hidden away in the basement now.

1 month ago 1 0 0 0
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Local Game Community Organizers Mixer 2026 Come and hang out with fellow game development community organizers following the Local Game Community Organizers forum!

Afterwards you can also join us for the mixer being held on Wednesday to chill outside of Moscone. Hope to see you all there! www.eventbrite.com/e/local-game...

1 month ago 1 1 0 0
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Local Game Community Organizers Forum | Agenda | GDC Festival of Gaming The Local Game Community Organizes roundtable is for people who are currently organizing events and communities in their areas for independent or professional game developers or people who are looking...

If you're at #GDC next week join us again for the annual Local Game Community Organizers forum. It's been a challenging past year for game dev and this is a great place to talk with other organizers on how everyone is doing. schedule.gdconf.com/session/loca...

1 month ago 4 1 1 1

I'm heading to #GDC26 next week! If you want to catch up or just hang out drop me a DM!

1 month ago 1 0 0 0
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We've freed Cookie's Bustle from copyright hell. Here's how. | Video Game History Foundation We've stopped a persistent copyright troll who was trying to impede our work. Here's everything we learned—and how we beat them.

BREAKING: We've freed Cookie.

Following an investigation by VGHF, Ukie and Web Capio have suspended DMCA takedowns for Cookie's Bustle on behalf of Graceware, SL.

More info:

1 month ago 6402 3189 81 307

After watching all the shadow drops in the Indie World someone needs to explain why every game dev decided this week to release their game.

1 month ago 4 0 0 0
Key art for "Don't Hug Me I'm Scared" on Dropout shows its title along with its three principal puppet characters in picture frames.

Key art for "Don't Hug Me I'm Scared" on Dropout shows its title along with its three principal puppet characters in picture frames.

one of my all-time favorite weird and wonderful shows - DON'T HUG ME I'M SCARED - is now on dropout!

full web series now; TV series (which less people have seen) over the course of the next few months. big thanks to blink industries, becky, and joe for their faith in us.

1 month ago 3855 783 135 159
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Night in the Woods' publisher says TikTok is creating and running racist GenAI ads for its games without permission. https://bit.ly/4kKnB5L

2 months ago 948 290 14 84
a bunch of very specifically named hardcoded boolean fields in a single script representing the entire save state of the game

a bunch of very specifically named hardcoded boolean fields in a single script representing the entire save state of the game

"save systems should dynamically handle object IDs and automatically populate the serialized data of every object that requires save states, and then for dialogue progression it needs to-"

team cherry:
WRONG. 1400 hardcoded fields in PlayerData.cs

4 months ago 645 84 35 14