There's a lotta #draftpick talk right now and fans listen to our #CreatorSquare lineup of expert #sportstalkers! It's a valuable audience. Get in the content! bit.ly/CreatorSquare #nfl
Posts by CreatorSquare
Congrats to those in the #AdWeek Brand Genius creator spotlight: www.adweek.com/brand-market... ...with the reminder that micro- and mid-sized creators often garner even greater audience engagement and action than the big fish! Ask about our 15 million monthly imps via #CreatorSquare !
New @Spotify data confirms what audio sellers have always known: sound captures attention & delivers on recall. 92% of listeners stop other activity to engage. 76% remember what they hear. At #Focus360, connect brands to those moments through radio, and now video podcasting too w/ @CreatorSquare.
Brands are changing how they work w/ #creators: Podcast News Daily says #marketers are doing more long-term partnerships to build relevance & drive measurable #outcomes. It's "a model that aligns with how podcast audiences are built over time." Learn how @CreatorSquare helps via our 40 podcasters!
Time to help #RadioInk name 'Most Influential Women In #Radio'.Given our new hires of the influential Karen Henderson & Becky Pettersen, we know our top choices! Yours? Nom here by 4/17: radioink.com/2026/03/26/m... "
To close out #WomensHistoryMonth, we're sharing our #Focus360 'history': two new respected, talented women have just joined the team. Meet Karen Henderson, SVP Sales & Becky Pettersen, Director of Sales Planning now on board to help streamline access to our radio and video podcast lineup!
IT WOULD BE A CRIME!...for #brands to miss out on #StrangerStories !
1+million fans can't get enough of this #TrueCrime content. And it's now available through our #CreatorSquare lineup of @YouTube creators.
DM for details. #creators #brandmarketing #videopodcasts
In a series w/ Roku, media cartographer (and our favorite guru) @EShap speaks w/ TV pundits about the shift to #creator prominence. "A billion people watch #podcasts on TV," he says. We saythat this is a great time for brands to get in on our @YouTube podcasters. eshap.substack.com/p/worlds-col...
A RadioInk article suggests #radio be paired w/ #CTV for multi-platform power. This is a strategy we offered via #Focus360 + our #CreatorSquare division. Get the power of audio + the impact of trusted @YouTube creators. Reach audiences where they are. Link in bio.
radioink.com/2026/01/29/s...
Let the #Radio Hall of Fame Nominations Begin! Submit suggestions for the 2026 Class starting today. Um, we have some ideas!... radioink.com/2026/01/29/r...
Streaming advertisers shouldn't ignore #audio advertising! Per Westwood One shared #research, "the profile of heavy audio consumers is a perfect match for the video streaming audience, yet most of the media budgets go to linear TV." Rethink your spend! #Radio is (still) hot! (Focus360 can help.)
It's not too late! It's still the "beginning of the year!" Buyers/Planners - a "must read": Why #Radio Starts the Year Strong - Even When the Economy Feels Uncertain www.radiomatters.org/index.php/20...
Now up: #BullpenBanter - officially part of the @creatorsquare360 lineup of video podcasts! Fast-paced & fun #baseball trivia from two energetic hosts who even banter with the pros.
Fans lean in. Brains light up. Brands can be in genuinely sticky content! Reach out: bit.ly/CreatorSquare
Play ball! Hey #brands and fans, catch a couple of guys talking all things @mariners !
We got the #MarineLayerPodcast safe at the #CreatorSquare home! Welcome, TJ Mathewson and Lyle Goldstein! Message us to get in on their game. #podcasting @youtube #creators
Yes, @CreatorSquare works w/video podcasters. Yes, visuals are powerful. But DYK our parent company #Focus360 sells #RADIO nationwide? #Audio keeps people company while they walk, cook, and especially drive. 9 of 10 minutes in cars are spent w/ AM/FM! Reach people where they are. www.focus360llc.com
We're all on the edge of our seats about which of the Final 8 will make the Big Game. But either way, #JakeAsman will have a seat on #RadioRow! Not too late to get your brand in the game in his @CreatorSquare content! Quick! DM for deets! Or see bit.ly/CreatorSquare
"SMBs are increasingly dissatisfied w/ traditional marketing support and are taking matters into their own hands — often inefficiently." So, #Borrell Assoc will also focus on small/midsize business research.
What else helps? Consultative sellers. #Focus360
www.insideradio.com/free/borrell...
#podcasting has arrived. Again. In its 1st #GoldenGlobes congrats to Amy Poehler for winning the the gold statue for #GoodHang. Deserving noms included #ArmchairExpert, Call Her Daddy, The Mel Robbins Podcast, SmartLess and @NPR's Up First Here's to ALL creators. goldenglobes.com/articles/goo...
A must-read if you're in marketing: In "The Ups and Downs of #Audio in 2025" Steve Goldstein explains the "ups" of video podcasting and even the "head snapper" about how "#podcasts are moving from phones and laptops to connected TVs." www.linkedin.com/pulse/ups-do...
Happy "World Introvert Day." Yes it's a thing. Where would we be without introverted leaders, small business owners, influencers, and creatives from Rosa Parks to Bill Gates? BUT - we're happy our #CreatorSquare talent puts it all out there! See for yourself (and your brand): bit.ly/CreatorSquare
Brands & SMBs: great article on the challenges but clear opportunities in smaller shows...especially video podcasts. Our @YouTube line up of creators has been delivering for brands ranging from #Mando to #Chubbies!
Hone your strategy w/ @CreatorSquare
www.modernretail.co/marketing/as...
ICYMI (but how could you?) #podcasts are now a category in the #goldenglobes !
Here are ALL the noms: apnews.com/article/gold...
Of course, we think all our @CreatorSquare @YouTube podcast creators coulda been a contender!
More good research for "Why #Radio", especially you're a cellular/telecom services company: "Heavy AM/FM radio listeners are 8% more likely than heavy TV viewers to be in market for a new cellular provider (110 index versus 102)."
Get the full story: www.westwoodone.com/blog/2025/12... #Focus360
Brands: per new #IAB Creator Economy Ad Spend Report, U.S. ad spend to reach $37B this year (up 26%, or more than double in 3 years) "as brands increasingly treat creators not just as social media partners but as a full-fledged channel." Reach your audience where they are. bit.ly/CreatorSquare
New #podcast #research from @CumulusMedia and Signal Hill Insights: Smart TVs are a key podcast consumption device: About 76% of regular #podcast consumers listen AND watch via @YouTube!
Whether @CreatorSquare fans are listening and/or watching, #brands can be in content where it's most consumed!
We love #audio (hey, we rep #radio!) AND we also love our @YouTube podcasters and this Cumulus/Signal Hill Insights research:
- Watchable podcasts popularity is surging;
- YouTube's an entertainment search engine;
- Smart TVs are hotter than smart speakers.
cumuluspodcastnetwork.com/cumulus-medi...
Don't take it from us. But we agree: there's power in Hometown Sports Voices to reach engaged audiences! And we've got it for brands: #radio. + our #CreatorSquare YouTube creators. Tap into trusted sports talkers everywhere and reach audiences where they are:
Per #Nielsen's Media Distributor Gauge, yeah, the streamers and broadcasters gained some yardage with viewers thanks to #NFL and collage ball, but @YouTube remained the most-watched entity in September with 12.6% of total watch time.
Get your brand in our YouTuber's #sports talk with #CreatorSquare.