Synthetic Users Don’t Have Bodies, Consent, or Consequences. That’s the Problem. Why the UX industry’s fastest-growing shortcut is also its most dangerous and why we need regulation before it’s too late.

The article puts the topic of synthetic users in another level. The level of consent, regulation, data analysis and data science. Synthetic users based on averages will give us avg experiences, not awsome ones
medium.com/design-bootc...
#uxdesign #syntheticusers #uxresearch #productmanagement #AI

I Built an AI-Powered Second Brain with Obsidian + Claude Code. Here’s How. Stop taking notes that gather dust. Start building a system that actually thinks with you.

I'm trying to do some more basic, but doing it.
sonnyhuynhb.medium.com/i-built-an-a...
#obsidian #claude #secondbrain #ai #knowledgemanagement

MMM vs. MTA: When is each marketing measurement method more advantageous? Discover the differences between MMM and MTA, the data requirements, and when to use each approach to measure marketing results

MMM is about revenue, costs and time. It works in a strategic perspective.
MTA is about user behavior, and preferable online channels. It works in tactic perpesctive. medium.com/dp6-us-blog/... #marketingmixmodeling #multitouchattribution #google #dataanalysis #marketinganalytics #marketingmeasure

Continuous Discovery Habits de Teresa Torres: Testemos Pressupostos em Vez de Ideias - Key Points da Leitura dos Capítulos 9 e 10 | João Carlos Matos Aprende a identificar e testar pressupostos críticos antes de construir soluções de produto. Uma análise prática dos capítulos 9 e 10 de Teresa Torres com o exemplo MediFlow.

Acabei de publicar um novo artigo no blog! 🚀 Seguimos a nossa jornada pelos capítulos 9 e 10 de Continuous Discovery Habits, de Teresa Torres.

joaomatosdigital.pt/continuous-d...

#Continuousdiscovery #Productmanagement #UX #Discoveryhabits #joaomatos #joaomatosdigital #joaocarlosmatos

Data Is Abundant, Decisions Are Not | Simmer This article explores the power of decision frameworks in shifting an organization further into data-driven decision-making.

Nice article Arben Kqiku. It's aligned with an article I recent read entitled "What comes after Analytics" from Sven Balnojan PhD
Indeed, more data does not necessary mean +findings, +insights, or better decisions
▶️ www.teamsimmer.com/2026/03/11/d...
#analytics #data #ranalysis #teamsimmer

MTA - Multi-touch attribution or engineering attribution.
If you're looking to move your marketing analytics from basic tracking to "signal engineering," this summary might save you a lot of time, check out my LinkedIn...!
#GA4 #bigquery #datamodeling #marketingattribution #analytics #digital

Enhanced Conversions: How to recover lost conversions and improve measurement on Google Discover how Enhanced Conversions helps you recover lost channels, improve attribution, and optimize campaigns with more reliable data.

EC are useful, but in CoMo v2 Basic they only start working after the user consents. That means you’re still leaving measurement on the table compared with Advanced mode, which can capture cookieless pings from the start
medium.com/dp6-us-blog/... #digitalmarketing #webanalytics #googleads #privacy

I Stopped Using ChatGPT for 30 Days. What Happened to My Brain Was Terrifying. 91% of you will abandon 2026 resolutions by January 10th. Here’s how to be in the 9% who actually win.

Reducing easy dopamine kicks, no matter the source.
levelup.gitconnected.com/i-stopped-us...

#Technology
#AI
#Productivity

Depois de “A Cultura da Experimentação”, eu parei de defender ideias e comecei a testar hipóteses Uma reflexão sobre como a experimentação mudou minha forma de pensar design, decisões e aprendizado no produto.

Leitura light e concreta sobre experimentação. A great book I read about it is "Design for Impact" by @Erin Weigel. I also did her workshop on the same theme cc @ Lucas Bernardi.
▶️ brasil.uxdesign.cc/depois-de-a-...
#️⃣ #estratégia #experimentacao #marketing #produto #ux #digital

What comes after analytics Decision infrastructure. How to get there.

An article with interesting ideas about data, ia, dashboards and decision making! I will say though data is not a proxy for decisions, it is a prerequisite.
▶️ medium.com/dashboards-s...

Is Data Analytics Still a Good Career Choice in 2026? Why the data analyst role is changing, not disappearing

I see myself as a horizontal profile: curious, learning across multiple areas, and using AI to accelerate the technical work so I can focus more on problem framing, business context and stakeholder impact.
#digital #marketing #ai #data #analytics #businessintelligence
▶️ medium.com/data-science...

Designing AI Experiences People Actually Use AI doesn’t just add intelligence — it redistributes it. Here’s how that shift can make or break a product.

Trust must be earned through interaction. Value must be demonstrated before it is imagined. Effort must be absorbed rather than exported.
▶️ buzzusborne.com/writing/desi...
#AI #Design #Customerexperience #Digital

Google Trifecta: Why combining MTA, MMM, and Incrementality leads to more reliable decisions It’s high time we realized that it makes no sense to choose just one marketing measurement method as the ultimate in reliability and value…

“Digital marketing ended the ‘I think it worked’ era.”

I hear and see written this argument quite often.

The reality today is a bit more complicated.

>>> medium.com/dp6-us-blog/...
#MTA #MMM #Incrementality #Google #Tracking #Analytics #Data

I started this course years ago — back when “Tracking Engineer”, "Tracking Specialist" weren't even a thing.
In 2026, I finally completed the final challenge and I’ve completed the GTM Fundamentals by Analytics Mania, led by Julius Fedorovicius

📚 Just finished reading *Continuous Discovery Habits* by @Teresa Torres.

The core idea of the book is powerful:
discovering value for customers shouldn’t be an occasional activity — it should be a continuous habit for product teams.

#productmanagement #productdiscovery #ux #designthinking

Continuous Discovery Habits de Teresa Torres: Priorizar Oportunidades e Brainstoriming de Soluções - Key Points da Leitura dos Capítulos 7 e 8 | João Carlos Matos Descobre como priorizar oportunidades no teu Trio de Produto e por que a ideação individual supera o brainstorming. Uma análise prática dos capítulos 7 e 8 de Teresa Torres.

Novo artigo 🚀
Caps. 7 e 8: priorizar oportunidades e melhorar o brainstorming de soluções.

👇
joaomatosdigital.pt/continuous-d...

Continuous Discovery Habits de Teresa Torres: Histórias das Pessoas que se Traduzem em Mapeamento de Oportunidades - Key Points da Leitura dos Capítulos 5 e 6 | João Carlos Matos Aprende a escavar histórias de utilizadores e a estruturar o espaço de oportunidade com a Opportunity Solution Tree. Uma análise prática dos capítulos 5 e 6 de Teresa Torres.

Acabei de publicar um novo artigo no blog! 🚀
Desta vez, foco-me nos capítulos 5 e 6, onde o objetivo principal é entender e aplicar o conceito de OST - Opportunity Solution Tree
🔗 Lê os meus key points aqui: joaomatosdigital.pt/continuous-d...
#️⃣ #ContinuousDiscovery #TeresaTorres #joaomatosdigital

Google Tag Manager FAQ: 40 Common Questions & Technical Insights | PRO ANALYTICS The ultimate GTM guide: answers to 40+ frequently asked questions. Covers Data Layer, SPA tracking, troubleshooting, triggers, and best practices for marketers and developers ⚡️ Proanalytics Blog

I'd say it's a honest FAQ about GTM. Fortunately I’ve already gone through some of them and with the "digging" and with the help of the Community like @measure at Slack I was able to tackle some of those FAQs and others.
🔗 proanalytics.academy/blog/google-...
#google #googletagmanager #proanalytics

Claude Cowork is a Game-Changer What Claude Code’s Consumer Sibling Means for the Future of Work

Developments at full steam...
▶️ kotrotsos.medium.com/claude-cowor...
#claudecode #claude #ai #developers #productmanagers #digitalmarketing

What kind of discovery do internal product teams? Discovery is a crucial part of product management (PM). It is the process of identifying and validating user problems and needs to ensure…

🌐 medium.com/analysts-cor...

#️⃣

Continuous Discovery Habits de Teresa Torres: Onde o Negócio e o Comportamento do Utilizador - Key Points da Leitura dos Capítulos 3 e 4 | João Carlos Matos Aprende a distinguir Business de Product Outcomes e a alinhar o teu Trio de Produto com Experience Maps. Uma reflexão prática sobre os capítulos 3 e 4 de Teresa Torres.

Sigo a jornada de 15 minutos de leitura do livro Continuous Discovery Habits, Teresa Torres. Desta vez, o foco são os caps. 3 e 4
🔗 Lê os meus key points aqui: joaomatosdigital.pt/continuous-d... #ContinuousDiscovery #TeresaTorres #UX #joaomatos #joaocarlosmatos #joaocarlostmatos #joaomatosdigital

Continuous Discovery Habits de Teresa Torres: O Que Significa Realmente Descobrir Produtos - Key Points da Leitura dos Capítulos 1 e 2 | João Carlos Matos Descubra os conceitos fundamentais de 'Continuous Discovery Habits' de Teresa Torres. Analisamos os capítulos 1 e 2 para entender o que significa realmente descobrir produtos de valor e como criar um…

📘 Publiquei um novo artigo no meu blog, onde após ler os capítulos 1 e 2 do livro Continuous Discovery Habits, da Teresa Torres.

🔗 joaomatosdigital.pt/continuous-d...
#UXResearch #ProductDiscovery #ProdutoDigital #ContinuousDiscovery #UX

Stop building dashboards: what high-impact data teams do instead Most data teams are expensive IT helpdesks. Here’s how to become a strategic product function.

Brasilians have an expression that I love very much "We have to stop working as bakers who deliver just a cake requested by people".
🔗 medium.com/dashboards-s...
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#technology #dataanalysis #dataengineering #businessintelligence #datascience #datavisualization #dashboards

Chega de "apagar incêndios": Como receber alertas automáticos antes que problemas nos dados do Google Analytics afetem suas vendas Aprenda como BigQuery e Dataplex ajudam a identificar anomalias, validar dados e melhorar a qualidade das análises do Google Analytics em ambientes de Big Data.

Governança de dados deixou de ser um tema técnico para ser um pilar estratégico de qualquer negócio digital. Sem uma base sólida, cada erro no Google Analytics pode significar decisões equivocadas e impacto direto na receita.
🔗https://www.dp6.com.br/blogdp6/dataplex

3 Trends for Marketing Analytics in 2026 Top 3 Marketing Analytics trends for 2026 and how AI, measurement, and data will redefine decisions and competitive advantage

Marketing analytics em 2026: agentes de IA e “machine customers” ganham espaço, MarTech fica invisível (fluxos guiados por IA) e a medição passa a ser composta (MMM, atribuição, testes, clean rooms) em vez de uma única “verdade”.
medium.com/dp6-us-blog/...

Marketing predictions and wishes for 2026 Rather than write predictions as many are apt to do at this time of the year, I am doing the same, but I am also making some of my predictions wishes for the future.

What this means for SEO professionals
- Become more valuable, but the role shifts from technical tactician to architect of a multi‑modal, multi‑platform signal ecosystem
- Winning teams will align SEO, brand, and performance to ensure AI systems know the answer www.productledseo.com/p/marketing-...

IA como feature morreu em 2025. O que vem agora é operação Se você ficou com a sensação de que 2025 passou mais rápido do que deveria, não foi impressão.

Um bom resumo do que foi o ano de 2025 e um curto vislumbre do que devemos ter em conta em 2026 no que a "building" com IA diz respeito.

🔗 www.productgurus.com.br/p/2025-foi-o...
#ai #productgurus #produto #gestaodeproduto

A festa acabou para a OpenAI O vazamento do memorando do Sam Altman não é só fofoca de bastidor.

Não foi há muito tempo que partilhei um artigo da @Juliana J. sobre este tema.
Em vez de procurar “o melhor modelo”, vale assumir que o cenário vai mudar todo ano. O importante é conseguir trocar peças sem destruir o produto www.productgurus.com.br/p/a-festa-ac...

Europe’s cookie law messed up the internet. Brussels wants to fix it. The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

This is a direct result of hasty regulation, unambitious corporate privacy ethics, and the lack of real effort in designing with users in mind.▶️ www.politico.eu/article/euro...

Europe’s cookie law messed up the internet. Brussels wants to fix it. The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

Now EU wants to fix the digital mess, but the legacy persists: privacy-by-design was sidelined in favor of compliance checkboxes, leaving users, companies and regulators tangled in inefficiency.