Well, we simply couldn't resist adding an image description to this 😍🌏

Earth is luminous against an inky black sky with tiny dots of white stars. Wispy clouds swirl over a vast, deep blue ocean and land masses featuring huge sandy deserts and green vegetation. The Earth is backlit by the sun, it looks like the most beautiful ring light in existence. At the very top there's a tinge of green: the aurora borealis.

The image description of the Earth, written out in full so everyone can read it and learn about alt text.

Well, we simply couldn't resist adding an image description to this 😍🌏

Text reads: "Bonus tip: don't do it alone. We totally understand that a lot goes into making your campaign accessible. We exist to help you do that. And we'd love to chat about your next campaign: hello@scribely.com www.scribely.com." There's a still from the ad, showing the man who used the R-word looking at his urine-soaked shirt in disbelief.]

There's a lot to consider when it comes to making your campaign accessible. So, consider bringing in experts to help.

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Text reads: "Make sure you reach everyone, every time. Everyone is talking about #JustEvolve - and because it's accessible, it means nobody is left out of the conversation. Remember, all ads and online content should be made accessible - not just when it's about disability." There's a still from the ad showing a sheep standing accused in the dock in a courtroom.

All content should be accessible, not just ads about disability.

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Text reads: "3. Use your brand tone of voice. The #JustEvolve ad was funny. It pushed the boundaries. So, we made sure the accessibility features were funny, too. Here's a snippet from our descriptive transcript." There's a screenshot of an exerpt from the transcript, which reads: "Narrator: If you keep using it, it's like you're still washing your clothes with urine. On-screen: The man who used the R-word notices his crisp, white shirt is now yellow. Suspiciously yellow. He springs to his feet, looking at the urine-soaked material and his friends in utter disbelief. The narrator looks directly at us, a satisfied smile on his face. Narrator: Get it now?"

Match the tone of the accessibility features to both your brand tone of voice and the content you're working on.

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Text reads: "2. Give people options. Different accessibility features work for different people. That's why we prepared: a standard audio description, which added key context without interrupting the flow of the ad. An extended audio description, which paused the ad at key points to add more detailed description. A descriptive transcript, with all the dialogue and action, which can be read in one place, at your own pace."

Accessibility is different for everybody. So, make sure you provide options.

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Text reads: "1. Make your ad accessible from the start. When you watch Coordown's bold, important ad, you might notice: captions throughout, clear language and an audio-led narrative (this means you could look away from your screen and still follow the action.)

Make your ad both audibly and visually led from the start.

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Text reads: "4 accessibility lessons from Coordown's #JustEvolve campaign - from the team who helped make it accessible." There's a photo of Noah, the star of the campaign, looking at the camera with a knowing smile on his face, surrounded by the words "Just Evolve."

It was an absolute blast working with @coordown.bsky.social to make their groundbreaking #JustEvolve campaign accessible.

Here are some lessons to bear in mind for your next campaign.

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You would like this 😅

Them: Have you added alt text to the -

Us: The photos of the group of dogs led by a corgi home to safety? Yes, yes we have.

Access the downloadable Descriptive Transcript via this link: tinyurl.com/Just-Evolve-...

Watch the full Extended Audio Description Version: youtu.be/NNL8cH48UU

It's been a pleasure to collaborate with CoorDown, SMALL, NDSS, @dsa-uk.bsky.social, Fondazione Cariplo, @heldutson.bsky.social and so many other wonderful people and organizations.

Huge news! We've made the vital messaging of CoorDown's new #JustEvolve campaign for #WorldDownSyndromeDay accessible to everyone.

We created standard and extended audio described versions of the bold and unflinching ad, as well as penned a descriptive transcript.

What do you think?

#WDSD26

@wmmm13.bsky.social Thanks for adding more description to this curling video! However, our social media descriptions are drafted by our talented writing team. Not AI.

Adding alt text to @theatlantic.com's fantastic Paralympic Photo of the Day 👏

We love that they add descriptions on their website (go look!) and we wanted to bring the accessible vibes to Bluesky, too.

Side note but we love how you always add alt text 🤩

Side note but we love how you always add alt text 🤩

We've written a video description so this incredible moment can be enjoyed by all! Enjoy.

[Video description: John, a Canadian wheelchair curling athlete, concentrates as he pushes a red stone during a game against Norway at the Paralympic Winter Games.

(Continued in next post)

[Video description continued: The stone sails smoothly through a very small gap between three of Norway's yellow stones. It hits one of their other stones out of play before gracefully coming to a stop just inside the blue outer circle of the house. It's very impressive stuff.]

We've written a video description so this incredible moment can be enjoyed by all! Enjoy.

[Video description: John, a Canadian wheelchair curling athlete, concentrates as he pushes a red stone during a game against Norway at the Paralympic Winter Games.

(Continued in next post)

In summary, we love alt text more than Heathcliff loves Cathy (we've watched the movie and trust us... that's a lot).

Scribely exists to make the online world more accessible, so we'd love to talk to anyone who wants to learn more.

(9/9)

Cathy and her husband, Edgar, laughing together on a blue, satin sofa, sipping cocktails. Cathy wears a white gown with floaty, chiffon sleeves and skirts with a polka dot pattern. Her blonde hair is pulled back in braids and she wears small framed sunglasses. Edgar wears a tall sand colored top hat, a fine beige suit and a cream bow tie. His smile looks genuine, while hers is frozen. Behind them are blue walls with busts of faces, strings of pearls flowing from their mouths.

The alt text for the image of Cathy and Edgar, written in full to show people an example of how to write image descriptions.

And here's our final image, complete with a description to make it accessible to everyone.

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Heathcliff sits in a cavernous, dark, sparsely furnished room with Mr Earnshaw, and their servant Nelly. Heathcliff is dressed simply, in dirtied clothes, his hair long and straggly. He leans forwards, as if imploring Mr Earnshaw to help him. Mr Earnshaw looks more concerned with his food than with Heathcliff's plight. The weak light from the window and the fireplace in the centre of the room do little to pierce the darkness.

The alt text for the image of Heathcliff, Mr Earnshaw and Nelly, written in full to show people an example of how to write image descriptions.

Heathcliff is us, asking you to remember there's an alt text reminder here on Bluesky!

You can turn it on it in your Settings under Accessibility. If you try to post an image without a description, it'll pop up and let you know.

So useful, hey? Thanks to the good folks at @bsky.app

(7/9)

Cathy and Heathcliff making an entrance through white doors. He has wavy brown hair, wears a black overcoat and walks with a cane. She steals the scene with her dress featuring a white bodice, floaty sleeves and a wide, blood red skirt with a plastic sheen. Her blonde hair is pulled into tight French braids. The pair look around the room, as if as a challenge to any onlookers.

The alt text for the image of Cathy and Heathcliff making an entrance, written in full to show people an example of how to write image descriptions.

Making social media more accessible for blind and partially sighted people (and for everyone!) really wuthers our heights.

If you have any questions about alt text, we're always here to chat.

(6/9)

Heathcliff sits alone on the Yorkshire Moors, waiting for Cathy. He is cast in shadow by the bright sunlight above, his hair flying in the wind. He overlooks a barren valley with brown grass and heather stretching in every direction. There is a sense of desolation.

The alt text for the image of Heathcliff waiting for Cathy, written in full to show people an example of how to write image descriptions.

Us waiting for people to add alt text.

(It's easy to do here on Bluesky. Simply upload your image, press "Alt" in the corner, write a description and save!)

Cathy in a wedding dress, walking along the Yorkshire moors. She doesn't look happy to be wed. Her huge, gossamer veil blows behind her, partially obscuring the brown, rolling heather of the moors. It's held on by a crown shaped like leaves. Her dress is white with a fine leaf print. She holds a bouquet of white, blue and red roses.

The alt text for the image of Cathy on her wedding day, written in full to show people an example of how to write image descriptions.

Us on our way to marry alt text.

(Except we'd be much happier, because we love alt text.)

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Heathcliff holds Cathy on the wind-swept Yorkshire moors, silhouetted against the gloomy sky as he grips her tightly, leaning towards her with an intense stare. Her head is tilted slightly backwards, as if torn about whether she wants to remain in his grip. He has a straggly beard and his clothing is dirty, while her sleeves are white and billowing. Their hair, both long and wild, whips in the wind.

The alt text for the image of Cathy and Heathcliff on the windy moors, written in full to show people an example of how to write image descriptions.

Adding alt text to images on social media is important.

Very, very important.

(3/9)

Heathcliff lounges on a plush blue satin and gilt gold sofa, his brown eyes staring with intensity from under his dark brow. His arm drapes across the seat next to him, as if inviting - or perhaps daring - somebody to sit down. He wears a black jacket and white cravat. The room matches the sofa, with blue walls and gold adornments on a table in the background.

The alt text for the image of Heathcliff lounging on the sofa, written in full to show people an example of how to write image descriptions.

It's our job to write alt text of Jacob Elordi, you see. It's very important work.

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Cathy in the new Wuthering Heights movie, clawing at a padded wall which looks like skin. She faces away from us, with a long, blonde, French braid in her hair and wearing a white blouse with billowing sleeves. The wall, offputtingly, features blue veins and freckles. She looks like she’s trying to tear through it and escape, and we don’t blame her.

The alt text for the image of Cathy and the padded wall, written in full to show people an example of how to write image descriptions.

Bluesky!
It's me, I'm Scribely,
I've come home, I'm so cold.
Let me write your alt text, oh oh oh!

(Translation: we've written image descriptions of stills from the new Wuthering Heights movie - a thread. Strap yourselves in.)

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