Text reads: "4 accessibility lessons from Coordown's #JustEvolve campaign - from the team who helped make it accessible." There's a photo of Noah, the star of the campaign, looking at the camera with a knowing smile on his face, surrounded by the words "Just Evolve."

It was an absolute blast working with @coordown.bsky.social to make their groundbreaking #JustEvolve campaign accessible.

Here are some lessons to bear in mind for your next campaign.

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Happy #WorldDownSyndromeDay
Here's to a future where bigotry is in the past, and people with #DownSyndome are not only accepted, but valued.
#JustEvolve !
@ndscongress.bsky.social

youtu.be/bB07h9WM5A8?...

JUST EVOLVE | World Down Syndrome Day 2026 Using disability-related words as insults is a thing of the past. Update your language to build a more equitable world for everyone. #JustEvolve #WorldDownSy...

Words Shape How We Understand & Include People

On World Down Syndrome Day, a message from @coordown and the @NDSS helps us reflect on the importance of evolving language.

Check out the video: https://f.mtr.cool/iyrhyluokq #JustEvolve #WDSD26

Huge news! We've made the vital messaging of CoorDown's new #JustEvolve campaign for #WorldDownSyndromeDay accessible to everyone.

We created standard and extended audio described versions of the bold and unflinching ad, as well as penned a descriptive transcript.

What do you think?

#WDSD26

#MorningVibe

Using disability-related words as insults is a thing of the past. Update your language to build a more equitable world for everyone.
Follow coordown on IG & #JustEvolve!

Love the message ,,, "Just Evolve"
#JustEvolve #WDSD26

youtu.be/bB07h9WM5A8?...

For World Down Syndrome Day 2026, CoorDown presents the international awareness campaign created in collaboration with the New York agency SMALL #JustEvolve

youtu.be/mN3zCeU4DAo?...