We’re kicking off #EarthWeek with a simple truth: our community’s heartbeat matters more than a data center’s hum. We need investments in health, schools, clean energy, & good jobs—not projects that bring crisis and chaos. Raise your voice and #DitchTheDataCenters

The #BraveOfUS speak out against injustice with loud voices and in clear terms. Concentration camps are places where civilians are held without due process and that is precisely what's happening here and now. #CloseTheCamps

Rotunda of the US Capitol where people are standing, many in military camouflage, holding signs that read "End the War on Iran" among other messages.

The #BraveOfUS stand up and confront power and that's exactly what @vetsaboutface.bsky.social is doing with 150 veterans and active duty military in the Capitol rotunda right now to demand Congress end this criminal war on Iran.

Blue background with large text block. Text reads: “FULL NARRATIVE: Across races, backgrounds and zip codes, most of us do our best to care for our communities. But some oil, gas, and utility corporations unleash damage to our climate and fuel disasters by poisoning our air, land, and water. They rake in huge profits while we all suffer. It’s time to hold greedy CEOs and the politicians they pay for accountable and demand government action that delivers clean, affordable energy that is tailored to our communities and helps neighborhoods that have been deliberately exposed to pollution… [MORE ON NEXT PAGE]”

Blue background continuation slide. Text reads: “FULL NARRATIVE: …Just as we’ve come together in our past to pass clean air laws, protect the ozone layer, and promote civil rights, we must now come together to make this a place where we all breathe clean air, drink safe water, and live a good life.”

Blue background with “Say This” and checkmark icon. Text reads: “– Publicly owned utility providers – Non-profit utility INSTEAD OF THIS Comparisons to other public services like schools or libraries NOTE: Comparisons to existing public goods don’t prove convincing, likely because they aren’t consumer goods”

Blue background with “Say This” and checkmark icon. Text reads: “Corporations dump/pollute/damage… INSTEAD OF THIS Communities are impacted/exposed/at risk… NOTE: Active language makes culprits clear and motivates support”

Blue background with “Say This” and checkmark icon. Text reads: “– Safe air to breathe – Safe water to drink INSTEAD OF THIS – Air pollution – Water pollution NOTE: Lived experience framing that highlights a desirable goal makes the issue more salient and helps contend with cynicism.”

Check out these words to embrace and replace as you talk to your communities about the fight for climate justice.

Blue background with illustration of a family wearing masks near a smokestack emitting pollution. Text reads: “NARRATIVE TIP: Think concrete, not abstract. Reference real-life, everyday experience (e.g. air we breathe, water we drink) instead of abstract ideas (e.g. environmental hazards, long-term effects of sea level rise, degrees Celsius).”

Blue background with illustration of factories emitting smoke next to a suited figure with dollar signs. Text reads: “NARRATIVE TIP: Name the culprits. Provide an origin story for the climate crisis. When people don’t hear about clear, human/corporate intent behind problems, they struggle to see how deliberately constructed policy shifts could be the solution.”

Blue background with illustration of two people holding a sign that reads “Defend Native Land.” Text reads: “NARRATIVE TIP: Center BIPOC communities in solutions. Give examples of what solutions that prioritize communities of color look like (e.g., Indigenous communities having the freedom to continue leading ecosystem protection, harsher penalties for corporations).”

Blue background with illustration of a group holding a banner reading “We did it before, we’ll do it again.” Text reads: “NARRATIVE TIP: Lift up past wins. Link action on the climate crisis to past victories and the power of collective action (e.g. ‘the many can defeat the money’).”

Here are some quick tips for mobilizing your communities toward climate justice:

🌎 Think concrete, not abstract.
🌎 Name the culprits.
🌎 Center BIPOC communities in solutions.
🌎 Lift up past wins.

Blue graphic with We Make the Future Action logo at top left and illustration of three people marching with protest signs about the Earth. Text reads: “Mobilizing Toward Climate Justice.” A black bar reads “Messaging Monday.” Bottom text: “Source: We Make the Future Action, ‘Messaging Guide: Mobilizing Towards Climate Justice’.” Bottom right reads “Swipe Right.”

This #MessagingMonday we are sharing strategies that you can use to mobilize people to take action for a future that's fueled by energy that’s clean and in our hands.

Check out our "Mobilizing Towards Climate Justice" digital toolkit for more examples: www.wemakethefutureaction.us/resources-do...

Colorful illustration of four people of different ages and backgrounds gathered around a small cityscape, planting flowers and holding tools, symbolizing community and growth. Text reads: “The Brave of Us Move to Make a Better Life and Build a Better Future Together.” Logos for the National Education Association (NEA) and “Brave of Us” appear at the bottom.

The #BraveOfUs move to make a better life & build a better future together.

The Brave of Us will always choose love & support for our neighbors over the division peddled by this cowardly regime and their billionaire bullies.

Credit: Favianna Rodriguez @neatoday.bsky.social @braveofus.bsky.social

Teal graphic with the heading “BACKGROUND:”. Text reads: “In 2026, President Trump signed into law a bill that includes the first ever federal voucher program that would go into effect in 2027. The program threatens to impose voucher programs that will bankroll private schools for the wealthy, even in states that have resoundingly rejected school privatization. States have until the end of 2026 to either opt in or reject this scheme. We recommend using an alternative narrative to fight back.” At the bottom is an illustration of a school and a group of diverse children.

Teal graphic with the heading “FULL NARRATIVE:”. Text reads: “All children, regardless of [choose 3: race/color, background, income, origin/birthplace, zip code, party, faith, age, ability or genders], should have the freedom to learn. But today, the MAGA regime is actively funneling resources meant for our public schools to unaccountable voucher programs, which primarily benefit the wealthiest few. Families across the country — from Kentucky to Arizona — have already rejected this scheme at the ballot box.”

Teal graphic with the heading “FULL NARRATIVE:”. Text reads: “That’s why we are coming together again to stop the MAGA regime and their billionaire backers from profiting off of privatizing our public schools. Join us to protect and strengthen our public schools by calling your representatives to reject this federal voucher scheme, and instead, urge them to fully fund our neighborhood public schools.”

Check out our full messaging guide for more tips on how to tell the real story about school voucher programs: www.wemakethefutureaction.us/resources-do...

Trump just signed the first ever federal voucher program into the law.

This program will funnel public funds to private schools for the wealthy, even in states that rejected school privatization.

For #MessagingMonday, we offer an alternative narrative to help you fight back.

We need to make it clear that corporations must pay what they owe in taxes and also in wages.

Check out the "Fund Our Future" toolkit today for more tips to win the narrative on funding the care, support, and services our families need:
www.wemakethefutureaction.us/resources-do...

Photo of a women’s basketball player wearing a shirt that reads “Pay Us What You Owe Us.” Overlaid text compares salaries: “$66K — League Minimum 2025 Season” in red and “$300K — League Minimum 2026 Season” in green, highlighting a pay increase.

Last year, we highlighted how WNBA players were wearing t-shirts demanding that the league "pay us what you owe us."

This year, thanks to the hard work of players to organize and demand change through their union, the WNBA is raising the league minimum salary by over $200,000.

Thank you to our partners, @mojwjva.bsky.social, @moworkers.org, PROMO Missouri, @progressmissouri.bsky.social, Action St. Louis, and so many other organizations that joined us locally to state for the record that WE DESERVE MORE!
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#FightingForMO #KeepAbortionLegal #StopTheBan

Across the state, and in partnership across a wide range of issues, together we showed our legislators and our fellow Missourians what coming together to #FightForMO looks like! (1/3)

Millions of people across colors, faiths & origins marched in record numbers to defy the MAGA regime. #NoKings

The regime is attempting to turn our government into a weapon against our people, but the #BraveOfUS will come together to protect our communities.

Credit: @johnnypalmadessa.bsky.social

Birthright Citizenship is an argument about what America is. If we purport to call this "land of the free, home of the brave," we honor & respect people who show courage & tenacity in spades: the #BraveOfUs who move, who make a way out of no way at all.

But, in America, voters pick our leaders by voting in the ways we always have whether that's in person or by mail. And, in America, our states determine how we vote. We will turn out in record numbers, cast our ballots, ensure they are counted and see the will of the people prevail. #HandsOffOurVote

Once again, we are seeing precisely how desperate this regime is to keep people from voting with their illegal order to try and block Americans from voting by mail. They are determined to try and control the outcomes of elections so they can keep themselves in power.

A political party tries to court your vote. An authoritarian regime tries to keep people from voting.

We the people, the descendants of those who survived the invasion, those who were forced here in bondage, and those who have chosen to make this our home, are America.

But now the Roberts Court is threatening to further undo what America is at Trump’s bidding, entertaining the argument that American is a background when it is a birthright, a color when it is a Constitutional guarantee.

America is a country born of a never realized ideal: that all are created equal and no matter what you look like or where you come from you could become American. And that this becoming is what could make this land of the free and home of the brave.

All of us – Black, white or brown, Native or newcomer, transgender or not – deserve to shine bright as our true selves, without being forced to dim our light.

Together we must light the way to a better future, where all of us are free to be ourselves and thrive. #transdayofvisibility

"Come out, come out wherever you are" as Harvey Milk famously counseled to hasten queer liberation applies to us declaring our allegiance to our immigrant neighbors, to our trans colleagues, to all communities scapegoated for the harms the billionaires create.

I was speaking yesterday with playwright who'd tried to get rural liberal arts colleges to put on plays about abortion access. Theater dept heads in these places, with great regret, said we'd so love to do this but it would worsen "town/gown" relations to produce art on these themes.

In our monthly focus groups left to center-left folks say they bite their tongue about politics & current events at work, church & community events to "keep the peace." Meanwhile, folks pushing hate & harms proudly podcast & parade around their views. Achieving peace requires courage & candor.

Over and again, we are told that demonstrating our views is "divisive" or "polarizing." That fully throatedly affirming, for example, abortion is a right, queer people are people, immigrants are awesome, is somehow inflaming. While the fascists let their MAGA Murder Regime flag fly.

There's a reason protests are also called "demonstrations." They are a way we telegraph, yes to people oppressing us, but more importantly to each other, what is millions believe.

Overthrowing a billionaire-backed fascist regime requires high bar, sustained, civil disobedience. And this requires connecting people into communities and showing we are the majority, our beliefs are the common sense norm. Both things are true.

Authoritarians offer people an origin story for their pain, to beat them you must counter it with truth: If you want to know who took your money, it's the people with all the money.
Hard part? Putting forth policies that piss off your donors to show you mean it.