Exterior of a Lush store on Oxford Street with a window display from Migrants’ Rights Network. Large central sign reads: “Migrants are blamed to distract you—don’t fall for it.” Surrounding signs say: “Landlords raise your rent,” “Politicians underfund the NHS,” “Billionaires make you poorer,” and “Social media platforms create divisions.” Bottom banner reads: “Racism is a threat to our communities, not migrants.” Overlay text: “Spotted us yet? 👀” and label: “Oxford Street, London.”

Corner view of a Lush store in Liverpool with the same Migrants’ Rights Network window display. Signs highlight causes of economic hardship and division, including landlords, politicians, billionaires, and social media, alongside the message: “Migrants are blamed to distract you—don’t fall for it.” Bottom banner reads: “Racism is a threat to our communities, not migrants.” Two people walk past the store. Overlay text: “Spotted us yet? 👀” and label: “Liverpool.”

Lush Spa storefront in Covent Garden featuring the same campaign window display. Central message reads: “Migrants are blamed to distract you—don’t fall for it,” surrounded by signs about landlords raising rent, politicians underfunding the NHS, billionaires making people poorer, and social media creating divisions. Bottom banner reads: “Racism is a threat to our communities, not migrants.” Overlay text: “Spotted us yet? 👀” and label: “Covent Garden, London.”

Green storefront of a Lush shop in Chichester with the Migrants’ Rights Network display in the window. Central sign reads: “Migrants are blamed to distract you—don’t fall for it,” with surrounding messages about landlords, politicians, billionaires, and social media. Bottom banner reads: “Racism is a threat to our communities, not migrants.” Overlay text: “Spotted us yet? 👀” and label: “Chichester.”

For #MessagingMonday, check out this display from @Lushltd and Migrant Rights Network challenging division and demanding justice.

Certain politicians scapegoat immigrants to keep us divided, while their billionaire backers steal the wealth we create, and use racism to threaten our communities.

Graphic with blue background featuring the We Make the Future Action logo. Illustration shows multiple hands of different skin tones holding ballots and envelopes beneath the text “Freedom to Vote.” Large text reads “Hands Off Our Vote” and “Messaging Monday.” Source listed as ASO Communications, “Hands Off Our Vote.” Text at bottom says “Swipe right.”

The current regime has us in what’s known formally as "competitive authoritarianism."

The narrative strategies we’ve used in the past to ensure our votes can be cast and counted are no longer up to this task.

Here are some #MessagingMonday tips to demand #HandsOffOurVote.

Graphic from We Make the Future Action. Photo shows a large winter protest crowd holding a wide banner reading “ICE OUT OF MN!” People hold signs including “ICE OUT!” and “Drop the Charges.” Text reads: “ICE Out Now” and “Messaging Monday.” Photo credit: Brad Sigal/Labor Notes

From Maine to Minnesota, the @braveofus.bsky.social are joining together by the thousands to defend our neighbors and our freedoms.

For #MessagingMonday, we are sharing some talking points for how to frame the MAGA regime's assault on our communities.

Graphic with illustrated megaphone and exclamation mark. Text reads: “Immigration Rights. Messaging Monday.” In the corner is the We Make the Future Action logo. Bottom text reads: “Source: We Make the Future Action, ‘Guide To Messaging Our Freedoms.’ Swipe right.”

Instructional graphic labeled “Say This” with a checkmark. Text reads: “People who come seeking safety.” “People seeking asylum.” “People with the courage and tenacity to move for a better life.” Below, under “Instead of This” with an X icon, the text reads: “Immigrants.” “Refugees.” “Asylum Seekers.” “Victims.” A note at the bottom reads: “Center our shared humanity when naming people. Mass nouns flatten people into labels, fueling stereotypes and erasing individual stories and courage.”

Instructional graphic labeled “Say This” with a checkmark. Text reads: “Our opponents shame and blame new immigrants.” “The MAGA regime points the finger at new immigrants to divide and distract us.” Below, under “Instead of This” with an X icon, the text reads: “These policies are racist.” “Our opponents are anti-immigrant.” A note at the bottom reads: “Connecting anti-immigrant rhetoric and policies to our opposition’s scapegoating helps audiences connect these efforts to their own economic hardships.”

nstructional graphic labeled “Say This” with a checkmark. Text reads: “We can create a fair immigration process that respects all families.” “Keep our families/communities whole.” Below, under “Instead of This” with an X icon, the text reads: “Fix our broken immigration system.” “Stop mass deportations.” A note at the bottom reads: “People are more motivated by creating something good. We must say what we are for, not just what we’re against. Avoid ‘stop/end’ language that lets the opposition set the terms of debate.”

This moment demands messaging that builds power, not fear.

For #MessagingMonday, we’re sharing tips on how to talk about immigration in a way that centers shared humanity, leads with values, and helps people see what we’re fighting for: www.wemakethefutureaction.us/resources-do...

Graphic with illustrated megaphone and exclamation mark. Text reads: “Immigration Rights. Messaging Monday.” In the corner is the We Make the Future Action logo. Bottom text reads: “Source: We Make the Future Action, ‘Guide To Messaging Our Freedoms.’ Swipe right.”

Instructional graphic labeled “Say This” with a checkmark. Text reads: “People who come seeking safety.” “People seeking asylum.” “People with the courage and tenacity to move for a better life.” Below, under “Instead of This” with an X icon, the text reads: “Immigrants.” “Refugees.” “Asylum Seekers.” “Victims.” A note at the bottom reads: “Center our shared humanity when naming people. Mass nouns flatten people into labels, fueling stereotypes and erasing individual stories and courage.”

structional graphic labeled “Say This” with a checkmark. Text reads: “Our opponents shame and blame new immigrants.” “The MAGA regime points the finger at new immigrants to divide and distract us.” Below, under “Instead of This” with an X icon, the text reads: “These policies are racist.” “Our opponents are anti-immigrant.” A note at the bottom reads: “Connecting anti-immigrant rhetoric and policies to our opposition’s scapegoating helps audiences connect these efforts to their own economic hardships.”

Instructional graphic labeled “Say This” with a checkmark. Text reads: “We can create a fair immigration process that respects all families.” “Keep our families/communities whole.” Below, under “Instead of This” with an X icon, the text reads: “Fix our broken immigration system.” “Stop mass deportations.” A note at the bottom reads: “People are more motivated by creating something good. We must say what we are for, not just what we’re against. Avoid ‘stop/end’ language that lets the opposition set the terms of debate.”

This moment demands messaging that builds power, not fear.

For #MessagingMonday, we’re sharing tips on how to talk about immigration in a way that centers shared humanity, leads with values, and helps people see what we’re fighting for: www.wemakethefutureaction.us/resources-do...

Graphic titled “2026 Messaging INs and OUTs” on a blue background. IN: Lead by stating the values that we all share. Call out the villains directly and expose their motivations. Say what we are for and how we need to come together to achieve it. Lift up collective solutions and everyday wins. Close with a positive vision for the future. OUT: Lead with fear and hopelessness, focusing on what we are against with no vision for what we can achieve together. Use abstract or technical language instead of everyday words. Talk about problems without offering a solution or uplifting collective action. Repeat the opposition’s framing, even to refute their claims.

For #MessagingMonday, here are some research-backed INs and OUTs to start off the new year! 🎉

Check out our messaging guides, digital toolkits and more resources to help you motivate and inspire your communities to push toward the future we all deserve: www.wemakethefutureaction.us/resources?ut...

Graphic showing a person using their hands to block a wave of disinformation coming from a red screen with angry speech bubbles and an “X” symbol. Text reads: “Countering Disinformation – Messaging Monday.” We Make the Future Action logo is in the top left corner.

Blue background with the title “TIP: Before Responding to Disinformation, Consider…” and a bolded subheading: “Reach: To what extent has a new claim or piece of content broken out of its original echo chamber? Who’s it reaching?” Icon of a person inside a square with arrows pointing outward.

Slide with the same title, “TIP: Before Responding to Disinformation, Consider…” followed by the bolded subheading “Impact: To what extent do we care if it has broken out of its echo chamber? Is it going to change the offline situation at all?” Illustration of a Newton’s cradle with three swinging figures.

Slide titled “TIP: Before Responding to Disinformation, Consider…” with the subheading “Response: What’s the best plan for responding to impacted audiences? How do we mitigate the threat of amplification?” Icon of two speech bubbles with one pointing to the other.

Holidays can bring meaningful moments and time spent with friends & family.

Time spent together can also lead to tough conversations — sometimes fueled by disinfo and falsehoods.

This #MessagingMonday, we’re sharing messaging tips for knowing how to respond to disinformation.

Illustration of a diverse group of people assembling puzzle pieces, planting a sapling, and working on gears over a globe, symbolizing collective vision and effort. At the top left is the We Make the Future Action logo. Large text reads: “Presenting a Clear Vision.” A black box below reads: “MESSAGING MONDAY.” Bottom right: “SWIPE RIGHT” with three arrow icons.

Three women of different skin tones stand together, one holding a protest sign and another raising a fist. Above them, text says: “In moments like this, it’s important to remember that resisting the opposition is only part of our work. People want fighters and are hungry for a bold, inspiring vision of what we can build together. And too often, that vision isn’t being offered.” Bottom right: “SWIPE RIGHT” with arrows.

Illustration of a large, diverse group of people, including a person in a wheelchair, standing together as a community. Text reads: “As you craft your narratives, remember to include a vision for what we are working to change that includes everyone coming together across differences to achieve it.” Bottom right: “SWIPE RIGHT” with arrows.

Illustrated landscape with a yellow path winding through a purple field under a bright sky. Text below reads: “A strong vision helps people see themselves in the work. It invites people into a community that cares about them. It keeps us grounded, focused, and moving forward together.” Bottom right: “SWIPE RIGHT” with arrows.

Our communities are hungry for a bold, inspiring vision of what we can build together.

And too often, that vision isn’t being offered.

For #MessagingMonday, here are some tips on presenting a clear vision that includes everyone coming together across differences to achieve it.

As students, families, and educators head back to school, the MAGA regime continues to ramp up attacks on public education — rewriting curricula and attempting to censor our stories.

This #MessagingMonday, here are some tips on how you can defend the freedom to learn. ⬇️

Graphic of a megaphone blasting a blue exclamation mark with comic-style rays. Text reads: “Economic Freedom – Messaging Monday.” Branding: We Make the Future Action.

Messaging guidance. “Say This”: “Wealthy few who rig the rules” and “MAGA Republicans.” “Instead of This”: “Powerful elites” or “The wealthy.” Note: Be specific to counter cynicism and name behaviors, not categories.

Messaging tip. “Say This”: “Corporation.” “Instead of This”: “Company.” Note: “Company” evokes small and local. People are measurably more hostile to “corporations.”

Messaging tip. “Say This”: “Families’ economic well-being,” “Jobs,” or “Ability to put food on the table.” “Instead of This”: “The economy.” Note: There is no independent being named “the economy” — it’s just how we measure human activity. When we treat it as capable of feeling pain or being revived, we fuel opposition framing that puts “the economy” above people."

Corporations and the MAGA regime are taking in record profits while denying our freedom to make a good living.

This #MessagingMonday, we have some tips to help you fight their attacks and mobilize people toward a future where we can all care for our families.

Graphic with a turquoise blue background featuring a bold title that reads “Defending the Freedom to Learn.” At the top right, there’s an illustration of an open book with rays of light and the phrase in playful hand-drawn font: “Let’s teach the good and the bad of our history.” The top left corner features the “We Make the Future Action” logo in black. At the bottom, a black box contains white text that says “MESSAGING MONDAY.” Below that, in the bottom right corner, gray text reads “SWIPE RIGHT” with three right-facing arrows.

Illustration of a lightbulb with a brain inside—blue on one side and red on the other—with a green gear beside it. Text reads: “Narrative Tip: Talk solutions: Parents want more teachers, more mental health teams, and solutions to overcrowding and understaffing, not MAGA conspiracy theories and bigotry.”

Cartoon of a confused person reading a red book, surrounded by question marks and a scribble speech bubble. Text reads: “Narrative Tip: Don’t use their terms: CRT, DEI, gender ideology, grooming, even ‘Black Lives Matter’ are disputed terms with shifting definitions.”

Illustrations of Rosa Parks and Anne Frank below text that reads: “Narrative Tip: Define the stakes in concrete terms: Cite the specifics about what topics some groups want to restrict, including: slavery, MLK Jr., Rosa Parks, Juneteenth, the Trail of Tears, Anne Frank, and books acknowledging the humanity of LGBTQ+ people.”

As our children go back to school, we need to fight back against the MAGA regime's attacks on our freedom to learn.

For #MessagingMonday, here are some research-backed messaging tips.

Check out more resources here: www.wemakethefutureaction.us/projects/fre...

As an intro to our Messaging Monday slides, The text reads “The Freedoms Frame." A stylized pop-art image of a megaphone blasting sound with a burst and an exclamation point is in the center. Bottom text says “Source: We Make the Future Action, ‘Guide to Messaging Our Freedoms’” and “Swipe right” with three arrows.

Black and white photo of a protest with people holding signs that say “We Know Our Worth” and “Let Texas Vote.” Above the photo, bold text reads: “Narrative Tip: Voters across races, ages, and parties consistently rate ‘freedom’ as the most important value they hold as Americans.” Additional text explains that we should contrast how the opposition seeks to take away these freedoms and how we fight to protect them.

Text boxes with two freedom-based issue frames: Immigration: “Our freedom to move,” “give our families a better life,” “be who you want to be, say what you want to say, and go where you want to go,” and “keep our families and communities whole.” Trans and Queer Justice: “Our freedom to be ourselves,” “our children’s freedom to be themselves and pursue their dreams,” and “our freedom to shine bright as our true selves.”

Text boxes with two freedom-based issue frames: Climate: “Our freedom to have safe water to drink and healthy air to breathe,” “breathe easier,” and “leave a better life for our children, grandchildren, and future generations.” Education: “Our freedom to learn” and “our children’s freedom to learn.”

For #MessagingMonday, here are some tips for how to talk about issues that our communities face in this moment, through the frame of protecting our freedoms.

For more messaging advice, check out our ✨newly updated ✨ "Guide to Messaging Our Freedoms": www.wemakethefutureaction.us/resources-do...

Four WNBA players pictured during warmups wearing black shirts with bold white text that reads ‘Pay Us What You Owe Us.’ The image captures different players at various moments on the court, surrounded by teammates and spectators. The shirts are part of a visible protest for fair compensation.

For #MessagingMonday, we want to highlight these WNBA players who are demanding that they are paid what they are owed.

When we talk about budgets, we should be clear: the wealthy must pay what they owe in taxes.

Check out our "Fund Our Future" toolkit:
www.wemakethefutureaction.us/resources-do...

A blue background features the Axios logo at the top. Below it, a news headline from Hans Nichols reads: “Poll: Democratic voters prefer ‘populism’ over ‘abundance.’” Beneath the headline is a photo of Democratic lawmakers including Chuck Schumer and Hakeem Jeffries walking down the Capitol steps, smiling and speaking.

White text on a blue background summarizes poll results: • The abundance argument is defined as blaming “bottlenecks” that slow housing, energy, and infrastructure development. • The populist argument states that the real problem is big corporations having too much power. Poll data shows 72.5% of Democrats reacted positively to the populist message, compared to 16.8% who preferred the abundance argument.

A quote in black text reads: “The bottom line: ‘What these voters want is clear: a populist agenda that takes on corporate power and corruption,’ said Emily Peterson-Cassin of Demand Progress.” Below is a stock photo of a businessman holding a cigar in front of an oil rig, overlaid with a large red “X,” symbolizing rejection of corporate greed.

As we fight back against the MAGA regime, remember to ✨ explicitly name the villains ✨ who are working to take away our freedoms, endanger our families and control our futures. #MessagingMonday

Graphic with the We Make the Future Action logo and title text that reads ‘Mobilizing Toward Climate Justice.’ Illustration shows three people walking and holding signs related to climate action—one with the Earth, another with water and waves, and one with a world map. A black banner reads ‘Messaging Monday.

This #MessagingMonday we are sharing tips on mobilizing people to take action for a future fueled by energy that’s clean & in our hands. With this guidance, we can build support for solutions that benefit people of color among other communities most impacted by the climate crisis.

Check them out ⬇️

Trump and MAGA politicians spread hateful lies and disinformation to manipulate us into turning against our neighbors while they assault our families, freedoms, & futures.

We need to be ready to respond.

For #MessagingMonday, here are some tips on how to fight disinformation ⬇️

For #MessagingMonday, here are some tips to help you talk about defending the freedom to learn in your community.

Check out more resources: www.wemakethefutureaction.us/resources-do...

In the face of MAGA's authoritarian agenda on immigration, we must stand united — upholding the values of freedom, family, and love that bind us together — and actively resist the forces that seek to divide us.

#MessagingMonday