Listen to the full episode: talk-commerce.com/podcasts/scaling-persona...

Early personalization in e-commerce often felt intrusive. Many companies relied on simple, single-variable tactics. Christina Augustine, the COO at Bloomreach, discusses how the industry is evolving away from that restrictive mindset.

Live from Shoptalk: Partnerships and Ecosystem Growth with Ken Chestnut of Intuit | Talk Commerce Expert insights on building and managing successful partner ecosystems as Ken Chestnut of Intuit shares his experience on the latest episode of Talk Commerce.

Stop hoarding data and start using it.
Ken Chestnut from Intuit joined us at Shoptalk to explain how AI transforms raw customer information into actionable insights.
Ken shares why your marketing stack should focus on predictive analytics rather than just content generation.

Not every product needs an agent-first experience.
Vibhor Kapoor of @Adroll says emotion and curiosity still drive high-engagement purchases. Listen on Talk Commerce.

#RetailStrategy #AIAgents #AdRoll #TalkCommerce #CustomerExperience

AdRoll Is Shaping the Future of Full-Funnel Advertising With AI and Intent Data Vibhor Kapoor CEO of NextRoll discusses full-funnel advertising, account-based marketing, AI agents, intent data driving personalized ads

AI agents will handle replenishment. But for high-value products, buyers still want to explore and discover.
Vibhor Kapoor of @AdRoll explains the dual world of commerce on Talk Commerce.

#Ecommerce #AIAgents #AdRoll #TalkCommerce #DigitalCommerce

Performance Content in 2025: Insights from TikTok at Shoptalk Vegas At Shoptalk 2025, there was no shortage of glitz. A roaring 20s theme, giant disco balls, and the usual parade of retail heavyweights.

Get your tickets: https://spring.shoptalk.com/page/get-ticket

Performance Content in 2025: Insights from TikTok at Shoptalk Vegas At Shoptalk 2025, there was no shortage of glitz. A roaring 20s theme, giant disco balls, and the usual parade of retail heavyweights.

Some of the most valuable moments at Shoptalk do not happen on the main stage.
At last year’s Spring show, one of our most impactful sessions took place inside the TikTok Shop booth.
Read our full breakdown below:

AI and Content Marketing Are Transforming B2B Legal Tech with Levi Lindsay Hona's VP of Marketing Levi Lindsay shares how AI tools and D2C content strategies drive B2B legal tech marketing success

AI tools are great for content creation, but they haven't replaced human editors yet. Levi Lindsay, VP of Marketing at @Hona, uses custom GPTs for brand consistency and AI for video hooks, but context still requires a human touch. 🤖

Get Ticket | Shoptalk Spring Get Ticket | Shoptalk Spring

We broke the keynote down in more detail in our full article below. Hope to see you in Vegas this spring!

www.linkedin.com/pulse/gary-vee-social-me...

Get Ticket | Shoptalk Spring Get Ticket | Shoptalk Spring

Last year at Shoptalk Fall in Chicago, we heard a standout keynote from Gary Vaynerchuk.
We are looking forward to hearing these perspectives live at Shoptalk Spring 2026 in Las Vegas. Get your tickets today!

Get Ticket | Shoptalk Spring Get Ticket | Shoptalk Spring

Get your tickets: https://spring.shoptalk.com/page/get-ticket

Get Ticket | Shoptalk Spring Get Ticket | Shoptalk Spring

One of the things that consistently sets Shoptalk apart is the depth and range of its speaker lineup.
That mix makes Shoptalk such a valuable place to learn and connect.
We are looking forward to hearing these perspectives live at Shoptalk Spring 2026 in Las Vegas.

AI and Content Marketing Are Transforming B2B Legal Tech with Levi Lindsay Hona's VP of Marketing Levi Lindsay shares how AI tools and D2C content strategies drive B2B legal tech marketing success

Can D2C marketing strategies work for B2B companies? Levi Lindsay, at @Hona, says yes. He's using Meta ads because personal injury lawyers spend more time on Facebook and Instagram creating content. Sometimes the best marketing move is simply going where your audience already hangs out. 🎯

Enterprise integration vs simple connectors? Robert Rand from iPaaS.com breaks it down: "We're hub and spoke" - handling e-commerce orders flowing to ERP, fulfillment, CRM, and more with error management and predictable pricing.

Can you run your entire business solo with just AI agents? Robert Rand from iPaaS.com gave the hard truth: "The short answer is no." AI brings a lot to the table, but can't replace real human expertise. Sometimes you get results, sometimes a dumpster fire.

The best part of Meet Magento events?
The PEOPLE.
Agency owners solving similar problems
Merchants sharing real experiences
Developers building cutting-edge solutions
Experts pushing the industry forward

Join us Feb 4-5 in Hollywood Beach
vist.ly/4pgba

Local SEO Meets AI
Running a local ecommerce business?
AI engines are changing local search too.

Our MMFL Workshop covers:
Local optimization for AI engines
Google Business Profile + AI synergy
Local content strategies that work

Meet Magento Florida | Feb 4-5
vist.ly/4nwkb

"What gets measured gets managed."
WHAT to measure in the AI search era:

AI engine mention tracking
Citation frequency and sources
Branded search volume changes
Content performance across channels
Technical health metrics
Meet Magento Florida Workshop
Feb 4-5 | vist.ly/4n9je

This isn't a lecture. It's a WORKSHOP.
Leave with:
✓ Completed frameworks
✓ Actionable plans
✓ Specific next steps
✓ Implementation confidence

We're rolling up our sleeves. You should too.

Meet Magento Florida | Feb 4-5

vist.ly/4mm36
#Workshop #HandsOn #ActionableInsights

Our MMFL workshop covers:
How to optimize video for AI discovery
Transcription strategies that boost visibility
Video schema markup essentials
YouTube + AI engine synergy
Meet Magento Florida | Feb 4-5
vist.ly/4kzzv
#VideoMarketing #VideoSEO #ContentStrategy

Reverse Engineering Success: Creative Marketing Strategy with Mo ElHawary Creative strategist Mo Elhawary uses the 5 whys model and reverse engineering to help DTC brands find untapped customer segments.

Mo Elhawary reveals why asking "why" 5 times uncovers customer motivations your competitors miss. Stop selling features, start solving real problems. #DTCMarketing #Ecommerce #CreativeStrategy #CustomerPsychology #BrandGrowth

Reverse Engineering Success: Creative Marketing Strategy with Mo ElHawary Creative strategist Mo Elhawary uses the 5 whys model and reverse engineering to help DTC brands find untapped customer segments.

The 70-20-10 framework: 70% on what works, 20% clearing inventory, 10% testing new ideas. Mo Elhawary's simple holiday strategy that helps brands stay focused during peak season. #HolidayMarketing #Ecommerce #DTCBrands #MarketingStrategy #RetailTips

Learn more about our Content Flywheel Plan here: https://tlk.fm/XKVppt
Watch the full episode here: talk-commerce.com/podcasts/multilingual-co...

Content Cucumber and Vera Content see the same trend: keep humans in the content loop. Shaheen Samavati explains that AI speeds up production, but brand differentiation only happens when humans guide strategy and refine outputs. Quality still requires time.

Building a Doodle Empire Through Community-Driven Product Development Elina Panteleyeva built Dood Woof through community engagement, organic marketing, and customer-driven ecommerce development strategies.

When Elina's bottles leaked and got 1-star reviews, she shared it with her email list, offered replacements, and asked for honest feedback. Result? Flood of 5-star reviews. Transparency beats perfection every time. #customerservice #DoodleLife #DoodleLove #PetParenting #DogGrooming #PetCare

Building a Doodle Empire Through Community-Driven Product Development Elina Panteleyeva built Dood Woof through community engagement, organic marketing, and customer-driven ecommerce development strategies.

Elina built Dood Woof from zero budget to #1 Amazon release by building community first. She spent 6 months connecting with doodle owners before launching her detangler spray. The lesson? Listen to customers, solve real problems. #ecommerce #communitybuilding #DoodleLife #DoodleLove #DogGrooming

Marketing Measurement Strategies That Actually Drive ROI with Mallory Wilberding Learn advanced marketing measurement strategies beyond ROAS with FusePoint's Mallory Wilberding on Talk Commerce podcast.

Watch the full episode: talk-commerce.com/podcasts/marketing-measu...

Marketing Measurement Strategies That Actually Drive ROI with Mallory Wilberding Learn advanced marketing measurement strategies beyond ROAS with FusePoint's Mallory Wilberding on Talk Commerce podcast.

Your next marketing dollar should go where it creates incremental impact, not where dashboard ROAS looks prettiest. Incremental ROAS shows actual additional revenue vs last-click attribution. #MarketingMeasurement, #MarketingROI, #PerformanceMarketing, #DigitalMarketing, #MarketingStrategy

3D Printing Technology Is Transforming the Future of Footwear Manufacturing Elias Stahl and HILOS are revolutionizing shoe manufacturing with 3D printing technology and AI-powered design tools.

HILOS's software lets designers go from sketches to production-ready 3D files without CAD knowledge. This launch will enable brands to experiment with structure, fit, and materials before production, cutting costs dramatically. #AIDesign #ShoeDesign #TechInnovation #HILOS #MadeInOldTown #3dprinting

Marketing Measurement Strategies That Actually Drive ROI with Mallory Wilberding Learn advanced marketing measurement strategies beyond ROAS with FusePoint's Mallory Wilberding on Talk Commerce podcast.

Platform ROAS looks great on dashboards but doesn't show true P&L impact. Mallory Wilberding from FusePoint explains why brands need measurement that ties to actual business outcomes, not vanity metrics. #MarketingMeasurement, #MarketingROI, #DigitalMarketing, #MarketingStrategy