Meta's Robyn: who really benefits when a platform builds your MMM? Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.

ICYMI: Meta's Robyn: who really benefits when a platform builds your MMM? #Meta #RobynMMM #MarketingMeasurement #DigitalAdvertising #OpenSource

Meta's Robyn: who really benefits when a platform builds your MMM? Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.

ICYMI: Meta's Robyn: who really benefits when a platform builds your MMM? #Meta #RobynMMM #MarketingMeasurement #DigitalAdvertising #OpenSource

AI poised to unlock $32 billion in marketing measurement value as current systems falter IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns.

AI poised to unlock $32 billion in marketing measurement value as current systems falter #AI #Marketing #Attribution #Incrementality #MarketingMeasurement

AI poised to unlock $32 billion in marketing measurement value as current systems falter IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns.

AI poised to unlock $32 billion in marketing measurement value as current systems falter #AI #Marketing #Attribution #Incrementality #MarketingMeasurement

Retail media is hard to measure because every platform defines “success” differently.

#RetailMedia #RMN #AdTech #MarketingMeasurement #DigitalAdvertising #Growth #MarketingOps

It’s always been our mission to view marketing through an impact lens — which is why @DG_Report’s research findings are so disappointing. The good news: Marketers have a way to fix the disconnect: zurl.co/HFW1H
#martechstack #marketingmeasurement

UTM Tags And Social Media Attribution Models Learn what UTM tags really measure in 2025, how attribution models work, and common mistakes that hide your content’s true impact.

UTMs are useful — but they only tell part of the story. This honest breakdown covers what UTMs can’t measure, how attribution models differ, and the most common mistakes that hide real content impact.

#DigitalMarketing #Attribution #UTM #MarketingMeasurement #SocialMediaROI

2025 was a stress test for marketing measurement. We saw common challenges across many industries.

Join our unscripted roundtable next week to discuss real-world #marketingmeasurement challenges & future-proof your 2026 #Marketing roadmap.

👉Register: dub.link/nXldUWr

Marketing measurement shifted fast in 2025.

Join our #PyMC Labs roundtable as we break down what actually worked across MMM, CLV, forecasting, and Bayesian models, and what leaders need for 2026.

👉 Register: dub.link/qDR2J7X

#MarketingMeasurement #BayesianModeling

Marketers are moving beyond foundational metrics in search of methods that balance depth, speed & actionable insight. A new Nielsen report in @MediaPost breaks down how marketers are measuring ROI now: zurl.co/xUVMV
#marketingROI #marketingmeasurement

Stop grading your own homework.

In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.

#AI #MarketingMeasurement #CMO #CFO #BlueAlpha

Marketing Measurement Strategies That Actually Drive ROI with Mallory Wilberding Learn advanced marketing measurement strategies beyond ROAS with FusePoint's Mallory Wilberding on Talk Commerce podcast.

Your next marketing dollar should go where it creates incremental impact, not where dashboard ROAS looks prettiest. Incremental ROAS shows actual additional revenue vs last-click attribution. #MarketingMeasurement, #MarketingROI, #PerformanceMarketing, #DigitalMarketing, #MarketingStrategy

Safari 26 tracking changes to impact marketing measurement New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.

Safari 26 tracking changes to impact marketing measurement #Safari26 #MarketingMeasurement #DigitalMarketing #PrivacyProtection #Fingerprinting

Safari 26 tracking changes to impact marketing measurement New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.

Safari 26 tracking changes to impact marketing measurement #Safari26 #MarketingMeasurement #DigitalMarketing #PrivacyProtection #Fingerprinting

What to Track & How to Measure

Instagram is now a search touchpoint.

Search doesn’t stop at your website.
It’s in your feed now too.

📖 It’s all in this post: www.b2the7.com/news-blog/ho...

#InstagramForSearch #MarketingMeasurement #SearchVisibility #B2the7

Online Advertising Marketing Measurement Tools Online advertising has become a vital component of marketing strategies for businesses of all sizes. One of the key challenges advertisers face is accurately measuring the success of their online advertising campaigns. This is where online advertising marketing measurement tools come into play. These tools provide valuable insights and data that allow advertisers to gauge […]

Online Advertising Marketing Measurement Tools: Online advertising has become a vital component of marketing strategies for businesses of all sizes. One of the key challenges advertisers face is accurately measuring… #OnlineAdvertising #DigitalMarketing #MarketingMeasurement #AdTech #MarketingTools

Digital Marketing Measurement According to recent studies, the field of digital marketing has witnessed a tremendous transformation in recent years due to advancements in technology and the rise of online advertising platforms. One key aspect of digital marketing that has become increasingly important is digital marketing measurement. This practice refers to the process of quantifying and analyzing the […]

Digital Marketing Measurement: According to recent studies, the field of digital marketing has witnessed a tremendous transformation in recent years due to advancements in technology and the rise of online… #DigitalMarketing #MarketingMeasurement #OnlineAdvertising #AdTech #MarketingStrategy

LinkedIn enhances revenue attribution with company-level measurement New capabilities enable B2B marketers to track campaign influence from first touch to closed deals.

LinkedIn enhances revenue attribution with company-level measurement #LinkedIn #B2BMarketing #RevenueAttribution #MarketingMeasurement #DigitalMarketing

LinkedIn enhances revenue attribution with company-level measurement New capabilities enable B2B marketers to track campaign influence from first touch to closed deals.

LinkedIn enhances revenue attribution with company-level measurement #LinkedIn #B2BMarketing #RevenueAttribution #MarketingMeasurement #DigitalMarketing

Marketing’s Value Crisis: Why Marketers Feel Undervalued | One of the most significant factors contributing to marketing's perception problem is the disconnect between marketing departments and the boardroom.

Marketing’s value crisis: why marketers feel undervalued. #boardroomcommunication #brandmarketing #CIMreport #CMOtenure #marketingmeasurement #marketingperception #marketingROI #marketingstrategy #marketingvalue #performancemarketing >>>

Marketing measurement is not always easy, but it is essential, without it you’re just throwing spaghetti at the wall and expecting it to stick! 🤷‍♀️

Measure today and make the marketing of tomorrow a win. 👌

#marketingmeasurement #marketingkpis #marketingstrategy #marketingplanning #youmarketing

How to Measure Affiliate Marketing: The Ultimate Playbook | BlueAlpha Ready to master how to measure affiliate marketing? Discover the 8 essential metrics and advanced strategies, from MMM to incrementality tests.

Our latest article dives into why affiliate marketing is infamously tricky to measure compared to other channels - and how to fix it.

bluealpha.ai/how-to-measu...

#AffiliateMarketing #MarketingMeasurement #PerformanceMarketing #DigitalStrategy #GrowthTips #MarketingTips

Marketing measurement methods: Combining approaches for optimal results Advanced analytics can help marketers navigate fragmented data landscapes.

ICYMI: Marketing measurement methods: Combining approaches for optimal results: Advanced analytics can help marketers navigate fragmented data landscapes. #Marketing #Analytics #DataDriven #MarketingMeasurement #DigitalMarketing

Marketing measurement methods: Combining approaches for optimal results Advanced analytics can help marketers navigate fragmented data landscapes.

ICYMI: Advanced analytics can help marketers navigate fragmented data landscapes. #Marketing #Analytics #DataDriven #MarketingMeasurement #DigitalMarketing

Marketing measurement methods: Combining approaches for optimal results Advanced analytics can help marketers navigate fragmented data landscapes.

ICYMI: Marketing measurement methods: Combining approaches for optimal results: Advanced analytics can help marketers navigate fragmented data landscapes. #Marketing #Analytics #DataAnalytics #DigitalMarketing #MarketingMeasurement

Marketing measurement methods: Combining approaches for optimal results Advanced analytics can help marketers navigate fragmented data landscapes.

ICYMI: Marketing measurement methods: Combining approaches for optimal results #Marketing #Analytics #DataAnalytics #DigitalMarketing #MarketingMeasurement

How shared goals and incentives improve marketing results | MarTech Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination.
https://buff.ly/41e91ey

#goals #marketingmeasurement #CMO #KPIs

How shared goals and incentives improve marketing results | MarTech Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination.
https://buff.ly/41gH0TV

#goals #marketingmeasurement #CMO #KPIs

How shared goals and incentives improve marketing results | MarTech Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination.

Let’s explore in the latest by Greg Kihlström for MarTech - https://buff.ly/3DgpW6X

#goals #marketingmeasurement #CMO #KPIs