What makes this meaningful is the input behind it. Real feedback from our team shows what’s working and where we can improve. We’re grateful to work with such incredible individuals.

Check us out on Agency Workplaces Index (AWI): tinyurl.com/mun89z8t

#WorkplaceCulture #Team

What if your predictive model is limiting performance?

We found that a model built for business forecasting isn't always the right one to guide bidding in ad networks.

If you rely on predictive modeling, this is worth a read, tinyurl.com/4xy9tzds.

#PredictiveModeling #PaidMedia

As 2025 comes to a close, we’re reflecting on a year driven by curiosity, testing, and steady momentum. From AI paired with human strategy to meaningful client wins, this year reinforced the value of adapting as the industry evolves.

#YearInReview #PaidMedia #ProfitDrivenMarketing

At Working Planet, our partnerships are about trust and results. Clients have a 30-day out clause, yet our average client relationship is 10 years. Our CEO, Emma Davis, recently shared on The Growth Machine Podcast how we earn trust and grow together.

Watch the full episode: tinyurl.com/yd2ffx9s

🤔 What happens when AI bidding meets long sales cycles? On a recent episode of AI Marketing Mastery, we shared how predictive modeling helps these types of businesses make AI bidding work. #DigitalMarketing

👉https://www.youtube.com/watch?v=kDpmlpTR-f0

Struggling to get your sales goals, CAC, and budget to line up?

The Growth Alignment Calculator makes it simple: enter any two numbers and instantly calculate the third to see if your plan is built for growth.

Try it out: tinyurl.com/2m4ryk85.

#DigitalMarketing #GrowthStrategy #MarketingStrategy

SEO vs. Paid Ads? Why You Should Actually Be Investing in Both There’s a common misconception in digital marketing that you can choose between investing in SEO or running paid ads and still check the box on growth. On the surface, it might seem reasonable. If one...

Think SEO or paid ads is enough? That’s where growth gets stuck.

Paid gives fast feedback that drives lasting results. SEO builds on what works to stretch that success further.

Together, they fuel smarter strategy: tinyurl.com/cef2dtsp

#PaidMedia #DigitalMarketingStrategy

Remarketing: Move Beyond the “Did You Forget Something?” Trap Remarketing is one of the most widely used, and often misunderstood, tactics in digital marketing. On paper, it seems like a no-brainer: re-engage users who already visited your site, remind them of w...

“Did you forget?” ads aren’t a strategy. They’re a reflex that can waste your ad dollars.

What if you focused on behavior, value, and long‑term results instead?

Learn how to make the most of your remarketing spend, tinyurl.com/26rfk3uu.

#DigitalMarketing #Remarketing

Paid media works best when everyone knows their role and there’s space to adjust as things evolve. We’re breaking down what we handle, what we need from you, and where other partners fit in.

Read the full article: tinyurl.com/2vps6nad

#DigitalMarketing #MarketingPartnership #StrategicAlignment

Building a subscription business isn’t just about acquiring customers—it’s about managing costs, cash flow, retention, and optimization for sustainable growth.

A smart paid media strategy fuels both acquisition and long-term profitability, tinyurl.com/ypk4a78y.

#RecurringRevenue #DigitalMarketing

Should You Hire a Specialized or Industry-Agnostic Marketing Agency? Should you hire a marketing agency that’s deeply embedded in your industry, or one with a broader, industry-agnostic approach?

Deciding between an industry-specialized or agnostic marketing agency? It may seem simple, but after answering many questions, we’re sharing our take.

Get the full pros & cons breakdown in our latest blog: tinyurl.com/45cuenwj

#DigitalMarketing #MarketingStrategy #BusinessDecisions #BusinessGrowth

Wondering what marketing KPMs actually matter for your business? Don’t settle for generic benchmarks—focus on what drives real growth.

Get in touch for a free consultation: bit.ly/4aTUd8m

#DigitalMarketing #MarketingStrategy #IndustryBenchmarks #FactOrFiction

Ever noticed URLs like lm.facebook.com or l.facebook.com in your traffic reports? Those are shim links—boosting security and privacy but complicating campaign tracking.

Curious how they impact your data? Learn more in our latest blog: bit.ly/42CDx2W

#MarketingAnalytics #DigitalMarketing #MetaAds

AI Optimization Case Study: When Early AI Optimization Went Wrong Machine learning, much like an enthusiastic but untrained helper on a project, can be either remarkably helpful or surprisingly destructive.

AI isn’t foolproof. Early optimization without validation can lead to misleading results. Dive into why comparing ad network data with your own insights is key to real success. Curious? Read the full case study: bit.ly/3C9FRnv.

#ICYMI #AIMarketing #DigitalStrategy #MarketingInsights

Will AI completely take over paid digital media campaigns by 2025?

AI is already transforming how campaigns are optimized and scaled, but there’s still one essential element it can’t replace: human expertise.

#AIinMarketing #DigitalMarketing

Rise 25 asked 17 agency leaders, including our CEO, Emma Davis, to share their secrets to success in this fast-changing world.

Here's a peek at her advice:
Focus on financial results
Align goals with client objectives
Leverage financial data to scale

Check out the full conversation, bit.ly/3BYkLs0

Digital marketing moves fast, and a strategy alone isn't enough. To stay ahead of the competitive curve, keep up, and grow: you need a testing mindset. We explore how to embrace testing in our latest blog series.

New year, new mindset? Today, marketers need more than a strategy to grow and stay competitive—they need a testing mindset.

On the blog, we're exploring how to:
- Embrace testing for growth
- Overcome barriers
- Test smarter

Ready to rethink your approach? bit.ly/3W1qe81

#DigitalMarketing