🎯 Most targeting is a junkyard approach: throw ads at everyone and hope something sticks.
The better way?
Behavioral targeting — reach people based on what they've DONE.
Contextual targeting — reach them based on what they're READING or WATCHING.
Together, these dramatically improve ROI
Tendencias y estrategias en paid media! 🚀
Nuevo artículo en mi blog 🧨
Os comparto el resumen de la sesión: alvarolopezherrera.com/tendencias
Y aquí tienes el vídeo de lo que dió de sí la sesión: www.youtube.com/live/Gh0ikYd...
#ppc #paidmedia #mediabuyer
Not all leads are equal.
Optimizing for cheap leads instead of qualified leads is one of the fastest ways to destroy ROI.
This guide explains how to lower CPL while improving lead quality. www.b2the7.com/news-blog/lo...
#PaidMedia
Performance Max is not the strategy.
Your inputs are.
Creative + audience signals + conversion experience = results.
Automation just scales what you give it.
More here:
www.b2the7.com/news-blog/ma...
#PaidMedia
Le #PaidMedia a changé de règles.
Ce n’est plus une bataille de plateformes (Google, Meta, LinkedIn, TikTok)…
C’est une bataille de data + créa + orchestration avec l’#IA.
Le vrai enjeu : arrêter de penser “canal” et construire un système ⤵️
Digital & eCommerce Manager (JB5986) at Kontak Recruitment in Meadowdale, Gauteng
Digital & eCommerce Manager (JB5986)
Meadowdale, Gauteng
R25 000 to R30 000 a month CTC
#DigitalMarketing #PaidMedia #MetaAds #GoogleAds #SocialMediaStrategy #ContentCreation #InfluencerMarketing #OnlineSalesGrowth #SEOAnalytics
Apply: bit.ly/DigitalComme...
📢Know someone? Retweet & Tag
Most eCommerce brands plateau not because of the product, but the paid media strategy. Here is why PPC is your fastest growth lever and how to run it properly.
Read more: sandstormdigital.com/2026/03/24/h...
#ecommerce #PPC #GoogleAds #PaidMedia #PerformanceMarketing
¿Activar o no los partners de búsqueda en Google Ads? 🚀
Un análisis al completo! 😇
Nuevo en mi blog 😃
alvarolopezherrera.com/activar-partne
a través de @allopher.bsky.social
#ppc #googleAds #sem #paidmedia
Llegó el día! 🚀
Esta tarde directo a las 19h con 6 cracks del PPC para debatir sobre cambios y novedades en plataformas de publicidad 😍
Lo podrás seguir en mi canal, suscríbete y pulsa la campana para no perderte nada!
www.youtube.com/live/Gh0ikYd...
#ppc #paidmedia #mediabuyer
¿Activar o no los partners de búsqueda en Google Ads?
Análisis al completo! 😇
www.alvarolopezherrera.com/activar-partner
a través de @allopher.bsky.social
#ppc #googleAds #sem #paidmedia
PMax isn’t a black box anymore.
2025 updates added:
• Negative keywords
• Channel reporting
• Search term insights
Example: Adding “free” & “used” cut costs 15% for one retailer.
Use Search + PMax together for best results.
#ProteanDigital #GoogleAds #PerformanceMax #PaidMedia
Este martes 17 de marzo directo a partir de las 19h con 6 grandes profesionales del PPC para debatir sobre cambios y novedades en plataformas 😍
Lo podrás seguir en mi canal, suscríbete y pulsa la campana para no perderte nada! ☺️
www.youtube.com/live/Gh0ikYd...
#ppc #paidmedia #mediabuyer
Este martes 17 de marzo directo a partir de las 19h con 6 grandes profesionales del PPC para debatir sobre cambios y novedades en plataformas 😍
Lo podrás seguir en mi canal, suscríbete y pulsa la campana para no perderte nada
www.youtube.com/live/Gh0ikYd...
#ppc #paidmedia
Este martes 17 de marzo directo a partir de las 19h con 6 grandes profesionales del PPC para debatir sobre cambios y novedades en plataformas 😍
Lo podrás seguir en mi canal, suscríbete y pulsa la campana para no perderte nada
www.youtube.com/live/Gh0ikYd...
#ppc #paidmedia
Mesa de publicidad digital en la 9° reunión de agencias de @aulacm.bsky.social
youtu.be/z0sANrKJwpk?...
#ppc #paidmedia
El martes 17 de marzo directo a partir de las 19h con 6 grandes profesionales del PPC para debatir sobre cambios y novedades en plataformas 😍
Lo podrás seguir en mi canal, suscríbete y pulsa la campana para no perderte nada
www.youtube.com/live/Gh0ikYd...
#ppc #paidmedia
What if your predictive model is limiting performance?
We found that a model built for business forecasting isn't always the right one to guide bidding in ad networks.
If you rely on predictive modeling, this is worth a read, tinyurl.com/4xy9tzds.
#PredictiveModeling #PaidMedia
Invalid clicks can quietly eat your PPC budget and send optimization in the wrong direction. Protect your campaigns with traffic quality you can trust before you scale.
Free trial to see what real traffic looks like.
🔗 spideraf.com/ppc-protection
#AdFraud #PaidMedia #PCC #DigitalMarketing
The first 30 days in a new account aren’t about optimization.
They’re about diagnostics.
If structural gaps aren’t surfaced early, strategy gets built on instability.
Foundations matter.
#PaidMedia #Agencies #GoogleAds
Most agencies don’t operate reactively because they lack strategy.
They operate reactively because insight only shows up during reporting week.
Clarity shouldn’t live inside a slide deck.
It should live inside the daily workflow.
#AgencyLife #PaidMedia #PerformanceMarketing
Hot take: the biggest leak in many PPC accounts isn’t CPC🚫 it’s signal pollution from invalid traffic.
We’re seeing more teams layer in fraud detection (e.g., Spider AF spideraf.com) not just to block clicks but to protect conversion signal before it hits the bidding algorithm.
#PPC #paidmedia
You need to become inevitable to your customers.
Type $497 to get a strategy to make you inevitable in two weeks.
#socialmedia #marketing #strategy #paidmedia
The last thing most agencies need right now?
Another dashboard.
More charts don’t create more clarity.
They create more noise.
At some point, the advantage stops being access to data.
It becomes interpretation.
#PaidMedia #PerformanceMarketing #Agencies
There’s a hidden cost to being the only person who understands the “why” behind account performance.
It works… until it doesn’t.
If insight only lives in your head, you’re not leading a system.
Clarity should scale with the team.
#PaidMedia #PerformanceMarketing #Agencies
Dashboards show data.
But in a sales or onboarding conversation, data volume creates doubt.
No one wants a tour.
They want to know where the leaks are.
Authority comes from direction, not screenshots.
#PaidMedia #PerformanceMarketing #Agencies
El martes 17 de marzo directo a partir de las 19h con 6 grandes profesionales del PPC para hablar y debatir sobre sus trucos, cambios y novedades en plataformas 😍
Lo podrás seguir en mi canal, suscríbete y pulsa la campana 🔔 para no perderte nada
youtube.com/@allopher?si...
#ppc #paidmedia
El martes 17 de marzo directo con6 grandes profesionales del PPC para hablarnos y debatir sobre lo mejor, cambios y novedades.
Lo podrás seguir en mi canal, suscríbete y pulsa la campana 🔔
youtube.com/@allopher?si...
#ppc #paidmedia
Lower CPA. Stronger ROAS. Scalable digital advertising built on analytics and strategic execution. CMI Tech Solution delivers performance marketing solutions that convert data into revenue growth.
#PerformanceMarketing #DigitalAdvertising #ROAS #GrowthStrategy #PaidMedia #ConversionOptimization
Early losses mean nothing.
Two bad weeks ≠ failure. It’s usually the learning phase.
What worked:
• 7–30 day windows
• Pattern tracking
• Stable budgets
Result: CAC ↓43%, revenue ↑2×
How fast do you judge campaigns?
Like, comment, & follow for more.
#ProteanDigital #PaidMedia #MarketingTips
You’re doing too much.
Chaotic accounts = chaotic performance.
Fix it:
• 1–2 core campaigns
• Top 3 keywords/audiences
• Weekly optimization (not daily panic)
What feels overcomplicated right now?
#ProteanDigital #PaidMedia #GoogleAds
