Reddit's purchasing influence is growing.

Brands could miss conversations happening in real-time on Reddit where over 180 million US users discuss products, share recommendations, and influence purchases before companies even know what's trending.

www.emarketer.com/content/redd... ##socialmedia

CTV home screen ads are giving marketers a more effective route to performance. Home screen CTV ads offer a high-attention path to results.

www.emarketer.com/content/home... #CTV #DigitalMarketing

WPP is betting its future on getting paid for outcomes clients pay for time and the people who fill it. That may finally be shifting at WPP.

WPP is betting its future on getting paid for outcomes.

Our entire adtech stack and mission are based on driving performance and outcomes. For both advertisers and publishers. digiday.com/media-buying... #digitalmarketing

10 Golden Rules for Successful Performance Advertising Creatives collectiveaudience.co/10-golden-ru... #Marketing

The best AI SEO GEO marketing strategies to implement in 2026.

A comprehensive guide to dominating search in the age of AI-powered engines, generative results, and multimodal content understanding. theopencloud.ai/the-best-ai-... #AI #DigitalMarketing

Will technology enable independent agencies to match the holdcos? They think so Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.

EVOLVING AGENCIES
Will technology enable independent agencies to match the holdcos? They think so. Technology is seen by indies as a potential great equalizer when it comes to

digiday.com/media-buying... #advertising #marketing

Exclusive | Media Startup Semafor Raises $30 Million in New Funding Round The digital media outlet, which aims to inform the “global leadership class,” plans to expand its events business and add journalists.

Media Startup @semafor.com raised $30 million in a new funding round.

The digital media outlet plans to expand its events business and add journalists. www.wsj.com/business/med... #digitalmedia #media

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk Marketers across the industry want to use AI to cut down on time spent in creative production. It's not so simple in practice.

Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain. digiday.com/marketing/ma... #AI #MarketingStrategy

The 25 most innovative CMOs of 2025 Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like Milani Cosmetics.

The 25 most innovative CMOs of 2025

www.businessinsider.com/meet-2025s-2... #CMO #CMOs

Google's Ad Tech Monopoly Ruling: What Happens Next? - Symitri Welcome to The Private Eye, your inside look at the latest in digital advertising. This issue unpacks the decision of Google being found guilty of monopolizing significant aspects of the digital adver...

Google’s Ad Tech Monopoly Ruling: What Happens Next? symitri.com/the-symitri-... #adtech #Google

How Website Structure Impacts CRO: Choosing the Right Approach Have you ever visited a website that looked great but was difficult to navigate? Chances are, you didn’t stay long.

How Website Structure Impacts CRO: Choosing the Right Approach insidethenation.com/how-website-... #CRO #Sales

Marketers embrace AI in the campaign process while struggling to navigate its complexity AI is reshaping media campaigns—but most companies haven’t fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leadi...

Marketers embrace AI in the campaign process while struggling to navigate its complexity www.emarketer.com/content/mark... #AI #Media #Advertising

Marketers rethink cheap programmatic as ad waste mounts Why some marketers are finally asking the right questions about programmatic advertising. Naturally, the math stopped adding up.

Marketers rethink cheap programmatic as ad waste mounts digiday.com/marketing/ma... #marketers #marketingdigital | @digidaymedia.bsky.social

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Narrative I/O Launches New Partnership with Yahoo DSP, Empowering First-Party Data Activation and Accelerating Data Monetization - Trajectory Ventures Another big step in the world of digital advertising and data collaboration. Narrative’s new integration with Yahoo DSP is making […]

Another big step for digital advertising on the open web + data collaboration. Narrative I/O new integration with YahooDSP makes it easier than ever for advertisers to activate their first-party data trajectoryventures.vc/data-innovat... #data #advertising #marketing

Thrilled to welcome digital advertising veteran Andrew Kraft to our Board of Directors

With expertise in business transformation, revenue growth, corp strategy, public co operations & decades of leadership experience in the technology, media, and advertising.

collectiveaudience.co/collective-a...

Hey #BlueSky 👋

👋 @iabeurope.bsky.social
En Europe aussi 👀 ?
Construisons notre open & safe garden, un espace essentiel pour un #openweb indépendant et de qualité !

Axios Media Trends - Advertisers pivot focus to Open Web

This is incredibly $CAUD important as it is exactly dead center to our CollectiveAudience.co mission building the open garden for the open web.

Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia

SaaS Marketing: 9 Powerful Lead Generation Strategies - Collective Audience SaaS or Software as a Service has become a promising and dominating business sector. Many companies are now utilizing SaaS […]

SaaS Marketing: 9 Powerful Lead Generation Strategies.

bit.ly/40evRRz #leadgeneration #b2b #saas #b2bmarketing #leadgen

We’re [Re]imagining advertising for the open web. Our open garden for the open web powers global brands, agencies, publishers.

Enabling direct connections of their inventory & audiences to reach, transact, and realize the value of their greatest asset. their audiences.

On a single cloud platform.

Hello #BlueSky community. We are so happy to be here! We are the open garden for advertising and media on the open web CollectiveAudience.co #digitalmedia #digitalmarketing