How AI is fundamentally changing the role of the B2B creative director

How #AI is fundamentally changing the role of the #B2B #Creative #Director. www.thedrum.com/opinion/burn... via @thedrum.bsky.social

Richard Denney: my Top Tips for Cannes - More About Advertising In our final 2025 Top Tips for Cannes (it's on if you've missed it) Richard Denney, joint CCO of St Luke's picks his possible winners. Many thanks to all our contributors. Top Tips for Cannes Lynx – ‘...

More About Advertising has been featuring the #Creative world predicting their #Cannes2025 #advertising winners. Richard Denney Jt CCO of St Luke's agency seals the series www.moreaboutadvertising.com/2025/06/rich... as the winners are being announced this week. #Creativity #Awards

Jane Austin: because you’re worth it? Measuring the ROI of Cannes week - More About Advertising Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for growth in forty years, yet the amount of cash being splashed at Cannes remains at o...

The biggest show on earth in the #advertising firmament calendar at least.. @canneslions.bsky.social kicked off yesterday. Jane Austin #CannesLions 2025 column for More About Advertising: Measuring the #ROI of Cannes week. moreaboutadvertising.com/2025/06/jane... #creativity #advertising #media

A Brooklyn sidewalk with a beautiful magnolia tree, with pink-and-white open blossoms, in front of a townhouse stoop.

Brooklyn magnolias!

New fun #advertising campaign from adam&eveDDB for DREAMIES cat treats in London. #Outdoor #OOH #Billboards

Fun campaign for London: adam&eveDDB #creative for DREAMIES - sees "cats" climb billboards to get their paws on the pet treats. Creative Scale: 9 www.moreaboutadvertising.com/2025/03/drea... #advertising #OOH

In the vibe coding era, software engineers need these 3 skills to survive The vibe coding era, in which AI is automating more of the work of software engineers, is raising questions about which skills really matter.

Vibe Coding Era. www.businessinsider.com/vibe-coding-... via @businessinsider.com #GenAI #AI #VibeCoding

Rimowa is selling old, beat-up suitcases—and they'll likely be snatched up in minutes Rimowa's pre-owned suitcases look well-worn. And many consumers see these dents and scratches as a badge of honor.

Rimowa is selling old, beat-up suitcases—and they’ll likely be snatched up in minutes www.fastcompany.com/91303788/rim... via @fastcompany.com #Recycling #Art #Vintage #EmilyinParis

Alan Young, Jt CCO of St Luke's opinion: The original #inclusivity issue is #class - it long predates #DE&I. www.moreaboutadvertising.com/2025/03/al-y... via More About Advertising #workingclass

How FCB New York brought basketball to visually impaired with world’s most awarded campaign Michelob Ultra and FCB New York have pushed the boundaries of creative storytelling in sports advertising through the ‘Dreamcaster’ project, which has become the most awarded campaign in the world, ac...

Deserves the accolades and awards. Amazing. How FCB New York brought #basketball to visually impaired with world’s most awarded campaign thedrum.com/news/2025/03... via @thedrum.bsky.social #Advertising #Marketing #ads #Creativity

Creative agency adam&eveDDB has delivered the latest instalment in its #FamousFive brand platform. An enduring relationship in it's 9th year. #Advertising #MarketingStrategy #Marketing

'A thrilling engagement': Famous Five return for new GWR campaign - Great Western Railway is back with a new instalment of its much-loved Famous Five campaign inspiring leisure travel with GWR. 'A Thrilling Engagement'

A thrilling adventure...
#FamousFive are back for a new @gwr.com campaign featuring a fab love story with a modern twist.
#enidblyton #travel #trains #railways
@adamandeveddb @the7stars #diversity @nottoscale.bsky.social

UK’s worst workplace gender equality ranking in a decade | Startups Magazine The UK has dropped to 18th place in PwC’s Women in Work Index, marking its worst ranking for workplace gender equality in ten years. A ‘sluggish’ pace in closing the gender pay gap and declining femal...

UK worst workplace gender equality ranking in a decade. startupsmagazine.co.uk/article-uks-... #startups #womeninbusiness #business #entrepreneurs

Nice to see this clever Audi #ad. Feel car ads lost their way a little in trying to navigate #EV messaging effectively for consumers. #Advertising #OOH #Business

“I’ve been white womanned”; is internalised misogyny fuelling a worrying wave of social media imitation? | shots While the saying might go that 'imitation is the sincerest form of flattery', that doesn't always hold true, especially if your livelihood depends on a degree of originality. So, asks Amy Kean, why do...

Must read. “I’ve been white womanned”; is internalised misogyny fuelling a worrying wave of social media imitation? @amycharlottekean.bsky.social www.shots.net/news/view/iv... #Business #IWD #startups #social

Ed Davis Managing partner @ BBN / Agency X calls on the #ad industry to stand firm against pay-to-pay pitches via @thedrum.bsky.social #Advertising #business #pitches #newbusiness

Missed this

#seal #severance

The name’s Bezos, Jeff Bezos: what can we expect from Amazon’s James Bond? With one of the film industry’s most lucrative franchises signed over to Amazon MGM, 007 could be facing down the barrel of spin-offs, quasi-crowdsourcing and a cinematic universe to rival Marvel

The name’s Bezos, Jeff Bezos: what can we expect from Amazon’s James Bond?

Working-class creatives don’t stand a chance in UK today, leading artists warn Exclusive: Analysis by the Guardian shows a third of major arts leaders were educated privately

Working Class Creatives don't stand a chance in UK today - Guardian survey. www.theguardian.com/culture/2025... via @theguardian.com #Advertising #media #business #Creatives

Exclusive: Google to be hit with EU charges of breaching Big Tech rules, sources say Alphabet unit Google is set to be charged with breaching EU rules aimed at checking the power of Big Tech after proposed changes to its search results failed to address EU antitrust regulator's concerns and those of their rivals, three people with direct knowledge of the matter said.

www.reuters.com/technology/g... via @reuters.com

The sun is shining on a Long-eared Owl facing right while roosting in a Hemlock.

I spotted this beautiful creature on February 21, 2021 during a dark time. I remember how it brightened my day… nature can help heal ✨🍃

The hidden cost of complexity In an era where marketing complexity is at an all-time high, agencies are grappling with a landscape that challenges both their creativity and commercial viability.

Jason Cobbold CEO of BMB London, takes a look at the agency #commercial model in the age of complexity. www.campaignlive.co.uk/article/hidd... via @campaignuk.bsky.social #Advertising #media #business

Pay-to-play pitches putting fair competition at risk, global agency body warns VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.

Debate. www.campaignlive.co.uk/article/pay-... via @campaignuk.bsky.social and www.campaignlive.co.uk/article/inte...

Ad of the Day: Coach and Elle Fanning make time stand still in NYC It’s the debut work from ad agency Mother London for the fashion brand’s Spring collection.

Well deserved #Ad of the Day to Mother London : handbag brand Coach and #ElleFanning make time stand still in #NYC www.thedrum.com/news/2025/02... via @thedrum.bsky.social @amyhouston.bsky.social #Advertising #media #Creativity

The West End now has a new chocolate shop from a descendent of Cadbury The great-great-great grandson of Cadbury’s founder has started his own chocolate empire

The West End now has a new chocolate shop from a descendent of Cadbury

Michael Ruby President and CCO Park & Battery reviews @washingtonpost.com new strapline. Via @thedrum.bsky.social #branding #storytelling

Severance boxes clever | shots Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.

Love that #experiential is being used to great effect for #PR and preview of #SeverenceSeason2. shots.net/news/view/se... #appletv @severedup.bsky.social @benstiller.redhour.com

Hackers Can Jailbreak Digital License Plates to Make Others Pay Their Tolls and Tickets Digital license plates sold by Reviver, already legal to buy in some states and drive with nationwide, can be hacked by their owners to evade traffic regulations or even law enforcement surveillance.

Digital license plates, legal to buy in some states and drive with nationwide, can be jailbroken. Hackers can install new firmware in minutes, then change plate numbers via a Bluetooth app to evade surveillance, tolls and tickets—or make someone else pay. www.wired.com/story/digita...