Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools. via @mattgsouthern.bsky.social

#ppcnews #ChatGPT

Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada. via @mattgsouthern.bsky.social

#ppcnews #Google

New data from 3,981 domains across 115 prompts, 14 countries, and 4 AI search engines. via @kevin-indig.bsky.social

Over-relying on SEO tools means losing context, optimizing for green ticks, and missing what actually matters. Here's why raw data still counts.

Google announced new tools for Search that further transform it into a tasked-based platform for navigating modern life. via @martinibuster.bsky.social

#seonews #Google

Maximize your AI visibility with actionable insights and a 90-day framework to audit and enhance your marketing approach.

The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. via @mattgsouthern.bsky.social

#seonews #Google

Common ecommerce Google Ads mistakes, from over-consolidation to poor segmentation, and how to fix them with a structure built for search intent.

#Google

Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing. via @mattgsouthern.bsky.social

#seonews #Google

Search engines now rely on AI-driven systems that continuously evaluate authority, freshness, and first-party signals to decide which sources are trusted and used in answers.

Research on 68 million AI crawler visits show clear patterns that drive better AI search performance to business sites. via @martinibuster.bsky.social

#seonews

AI shopping agents are already finding products and completing purchases, pushing merchants to rethink checkout as machine-readable commerce infrastructure.

Stanford's 2026 AI Index covers 400+ pages of data. Here's what search professionals should take from the adoption numbers, reliability gaps, and transparency decline. via @mattgsouthern.bsky.social

Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. via @mattgsouthern.bsky.social

#Google

Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.

#Google

Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context. via @mattgsouthern.bsky.social

#Google

New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations. via @mattgsouthern.bsky.social

#smmnews #ChatGPT

Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening. via @mattgsouthern.bsky.social

The old model pushed outward from the brand. The new one was built inward from culture and that changes a lot.

Slobodan Manic says AI is no longer waiting for us to come to it. It's coming to us. And websites are nowhere near ready. via @shelleywalsh.bsky.social

IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains. via @mattgsouthern.bsky.social

#ppcnews

Auto-generated creative isn’t a question of right or wrong, but of risk tolerance, brand constraints, and readiness to test at scale.

A recently updated patent describes an automated assistant that circles back to a user when an answer is available at a later point in time. via @martinibuster.bsky.social

#seonews #Google

How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it.

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.

#ppcnews #Google

Move beyond advisory SEO and implement governance that controls templates, entities, and content before they impact search performance.

Search data isn't consistent and doesn't match. Our focus needs to be on how to use it versus the endless battle to "fix" it.

Google just gifted SEOs a new way to hit spammy sites with manual actions and get them deindexed from the search results. via @martinibuster.bsky.social

#seonews #Google

A Google Search Console glitch triggered a message to site owners implying that impressions have only now started being reported. via @martinibuster.bsky.social

#seonews #Google