New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations. via @mattgsouthern.bsky.social
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A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. via @mattgsouthern.bsky.social
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Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping. via @mattgsouthern.bsky.social
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LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. via @mattgsouthern.bsky.social
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TikTok's US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal. via @mattgsouthern.bsky.social
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YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts. via @mattgsouthern.bsky.social
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YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for full monetization. via @mattgsouthern.bsky.social
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Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
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A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche. via @mattgsouthern.bsky.social
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YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct. via @mattgsouthern.bsky.social
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Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. via @mattgsouthern.bsky.social
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YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. via @mattgsouthern.bsky.social
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YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week. via @mattgsouthern.bsky.social
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Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. via @mattgsouthern.bsky.social
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YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public.. Waiting 24–48 hours offers no benefit. via @mattgsouthern.bsky.social
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YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. via @mattgsouthern.bsky.social
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YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. via @mattgsouthern.bsky.social
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Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them. via @mattgsouthern.bsky.social
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YouTube is expanding its likeness detection tool to all monetized channels, allowing them to detect and request removal of AI videos using their face. via @mattgsouthern.bsky.social
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Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains. via @mattgsouthern.bsky.social
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YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom. via @mattgsouthern.bsky.social
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YouTube is piloting a “Second Chances” program letting some terminated creators request a new channel with a fresh start. via @mattgsouthern.bsky.social
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Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. via @mattgsouthern.bsky.social
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YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control. via @mattgsouthern.bsky.social
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YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools. via @mattgsouthern.bsky.social
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YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. via @mattgsouthern.bsky.social
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LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content. via @mattgsouthern.bsky.social
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LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. via @mattgsouthern.bsky.social
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Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way. via @mattgsouthern.bsky.social
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LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. via @mattgsouthern.bsky.social
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