Grubhub have been confirmed as the latest victim of a Salesforce data breach, with early reports suggesting that hacking group ShinyHunters are once again behind an attack.
Sasha Semjonova takes a closer look at the details.
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Hacking groups managed to breach several Salesforce orgs last year. Human error was the initial explanation, but a continued string of attacks pointed to something else…
Tom spoke to industry experts to uncover the real story and what needs to change in 2026.
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Salesforce automations rarely fail loudly, but when they do, the impact can spread fast. It’s time to make errors observable and manageable.
Andreea Doroftei explores how reusable autolaunched flows and fault paths bring structure to failure.
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Salesforce had a strong 2025 in many respects, with Agentforce seemingly continuing to succeed and new enhancements in each release, but its decreasing stock price doesn’t reflect that.
Sasha explores potential factors behind the flagging stock.
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Want to know how to navigate your Salesforce career in 2026? This webinar will delve into insights on salaries, skills, and market trends using the data from our latest survey.
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Salesforce professionals are seeing changes in their roles, pay, and career paths. We asked the community to share their experiences, and the results show how people are feeling right now.
Download the full report to explore the insights for yourself!
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Admins had plenty of content to choose from in 2025, with our authors sharing their insights on all aspects of Salesforce – from Account Plans to auditing Connected Apps.
Christine handpicked 10 of our highest performing admin posts of last year.
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Questions about the value of the CTA cert resurface regularly. Some say it’s more relevant than ever - despite the hefty price tag.
Tom spoke with Svet Voloshin about his CTA journey and what it really proves in today’s Salesforce landscape.
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Flow Builder is a power tool within Salesforce, but it's by no means easy to use. A good place to start, however, is sending automatic emails.
Mariel identifies different ways to send emails with Salesforce Flow, breaking the process down step by step.
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In a time where customer service expectations are higher than ever, providing accurate, real-time information is crucial.
Atlas Can explores how to build RAG-powered agents with Salesforce Data Cloud and Agentforce.
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Salesforce has been at the center of a discussion on whether LLMs can be relied upon, with some reports suggesting a drop in trust at the tech giant. But is that the full story?
Thomas Morgan spoke to Salesforce’s Madhav Thattai to find out.
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The knowledge and skills required of Salesforce Marketers are changing in the new Data and AI era – and with this comes a shift in which certifications are most relevant.
Ran Michael breaks down five essential certifications for 2026.
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Recent changes to Salesforce’s Platform Administrator exam have caused a strong reaction within the ecosystem, with some suggesting that this new iteration may produce less competent admins.
Mariel analyzes the community’s sentiment towards the changes.
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Salesforce is acquiring Qualified. The CRM giant hopes this will let Salesforce customers quickly deploy marketing agents that autonomously generate pipeline.
Henry takes a look at what this means for Agentforce Sales and Agentforce Marketing products.
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It’s been an incredible year for Salesforce Admin content here at SFB, so we gave some of our best ones the spotlight they deserve.
Christine has picked out 10 of our highest performing admin posts, as well as some expert insight to go with each one.
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Salesforce has dropped many features throughout 2025. From big Agentforce features to small but useful quality of life changes, get caught up before the 2026 ones start coming.
Christine recounts the year’s remarkable features.
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The Salesforce Certified Administrator Exam was recently updated, introducing a new ‘Agentforce AI’ section to the entry-level cert.
Tim analyzes Salesforce's decision, questioning what implications this may have on the cert.
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Thinking about the Salesforce Certified Platform Administrator cert? It’s the baseline credential for Salesforce professionals and the exam content has just been updated to include more Agentforce.
Christine updated our bumper guide.
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Shortly after OpenAI CEO Sam Altman criticized Slack as creating “fake work”, the AI company has taken on Denise Dresser, Slack’s now former CEO and Salesforce veteran.
Tom explores whether the new hire signals a change of tack for OpenAI.
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Salesforce execs seem unified in their approach to the question of Agentforce hallucinations: but actually the result of conflicting or disorganized data.
Henry Martin investigates just how big of a problem Agentforce hallucinations really are.
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Reports have suggested that conversations around a rebrand might be taking place at the CRM giant, and the Salesforce ecosystem has had a lot to say on it…
Thomas Morgan takes a look at both sides of the argument around a potential name change.
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The early aura-based experiment seemed to live in beta forever, but Lightning Out 2.0 has officially been released in the Winter ‘26 release, bringing the concept into the modern, LWC-first era.
Narender Singh takes a look at the new feature.
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Sam Altman is shaking up OpenAI’s priorities in response to Google’s Gemini 3. The sudden course correction could redefine the AI landscape.
Thomas Morgan examines whether this is a moment for Salesforce to get ahead.
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Is your nonprofit organization spending excessive time coordinating volunteers? You could regain that time with Salesforce Flow and Omni-Channel.
Alessio Ilari shares his blueprint to make it work.
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The role of the Salesforce Admin is shifting, and changes to the Platform Administrator certification are proof of exactly that.
Henry Martin takes a look at what admins will need to focus on going forward.
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Architects are tasked with delivering complex Salesforce solutions, and having the right toolkit to deliver this is vital to success.
Christine Marshall highlights the top then tools every Salesforce Architect needs to thrive.
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With other AI giants reporting unfathomable success in their own quarterly results, Salesforce needs to turn Agentforce into a success story in the present.
Can we really count Marc Benioff out of the AI race? Henry Martin takes a closer look.
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Security can’t be an afterthought for Salesforce Developers – especially as AI speeds up both opportunities and threats. A small misstep can lead to major trouble.
Henry Martin shares why security needs should be everyone’s priority.
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In one of the biggest security incidents this year, OpenAI partner Mixpanel confirmed it was hacked, exposing customer data from organizations around the world.
Tom breaks down what happened, what’s been confirmed so far, and how OpenAI is responding.
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Looking for a new Salesforce blog to enjoy? With help from the community, we've compiled some of our favorite content for admins and developers.
Christine shares her top blogs – including familiar faces and new entries for 2024.
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