𝗛𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁:
✔ Describe the image meaningfully—not just “photo.jpg.”

Is alt text something you’ve used before?

The heading and subheading are repeated in the caption. A photo of a chihuahua wearing a pink bow on its head is displayed in a frame. Next to the frame, there is a red cross and the words "image1". Below that is a green tick and the words, "A Chihuahua with a pink bow on her head looks towards the camera". A border collie dog looks towards the photo with one paw covering one eye.

𝗔𝗱𝗱 𝗔𝗹𝘁 𝗧𝗲𝘅𝘁 𝘁𝗼 𝗜𝗺𝗮𝗴𝗲𝘀

If your post includes an image, does it have alt text?

𝗪𝗵𝗮𝘁’𝘀 𝗔𝗹𝘁 𝗧𝗲𝘅𝘁?
A written description of an image for screen readers.

𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
Without it, blind users miss out on important information.

#AltTextMatters #InclusiveDesign #AccessibleContent

See mor

Make sure your:
✅ Website works with a keyboard
✅ Buttons & menus are clear
✅ Text resizes without breaking
✅ Videos have captions

Not sure where to start? Grab my FREE guide: subscribepage.io/3-Quick-Wins-SocialMediaAccessibility

#SmartBusiness #UXMatters #AltTextMatters #CaptionYourVideos

The text on the graphic reads, “Inclusivity in design gives businesses a leg up on the competition …”. The remaining part of the quote is in the caption. A large brown dog, sitting upright, has one paw on the top of a German Shepherd’s head. The German Shepherd is lying down and the first dog is pushing one of the Shepherd’s ears down.

"𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗴𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗹𝗲𝗴 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻."
– McKinsey & Co.

Accessible design isn’t just about compliance—it’s about reaching more customers and standing out!

#InclusiveMarketing #AccessibilityWins #DesignForAll

Please:

🔹 Use labels, icons, or patterns alongside colour.

🔹 Test designs in greyscale to check readability.

Heading: Don't Rely on Colour Alone Sub-heading: Use patterns, labels, or icons alongside colour to convey meaning Example 1: A red dot and a green dot with the text next to them that says, "Not inclusive or accessible" Example 2: A red dot with a white X and a green dot with a white tick. The text next to them says, "A better option" A white dog, with a happy expression, looks towards the camera. For some he may be difficult to see though, he may fade into the pale grey and white background.

𝗖𝗼𝗹𝗼𝘂𝗿 𝗮𝗹𝗼𝗻𝗲 𝗶𝘀𝗻’𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 to communicate meaning.

1 in 12 men & 1 in 200 women have colour blindness—including my husband. He can often find clues that help, but sometimes, he can miss things.

Have you ever struggled with colour-based info?

#AccessibleDesign #InclusiveGraphics #VisibilityMa

Justified text can be particularly difficult for those with dyslexia and other vision impairments to read due to the varying distances between text and visual "rivers" that can be formed with the spaces.

Heading: "Keep Text Left-Aligned" Sub-heading: Especially for people with dyslexia, it's easiest to read Then a paragraph of text that has been justified and shows uneven spacing between words says, "Justified text can be particularly difficult for those with dyslexia and other vision impairments to read due to the varying distances between text and visual "rivers" that can be formed with the spaces."

𝗞𝗲𝗲𝗽 𝗧𝗲𝘅𝘁 𝗟𝗲𝗳𝘁-𝗔𝗹𝗶𝗴𝗻𝗲𝗱

I preferred justified text; it looks so neat, but it can be harder to read.

🔹 Uneven spaces = disrupted reading flow.
🔹 Left-aligned text is easiest for most people.

Align left and help your audience read with ease!

#ReadableText #TypographyMatters #AccessibilityD

Make sure your:
✅ Website works with a keyboard
✅ Buttons & menus are clear
✅ Text resizes without breaking
✅ Videos have captions

Not sure where to start? Grab my FREE guide: subscribepage.io/3-Quick-Wins-SocialMediaAccessibility

#SmartBusiness #UXMatters #AltTextMatters #CaptionYourVideos

The text on the graphic reads, “Inclusivity in design gives businesses a leg up on the competition …”. The remaining part of the quote is in the caption. A large brown dog, sitting upright, has one paw on the top of a German Shepherd’s head. The German Shepherd is lying down and the first dog is pushing one of the Shepherd’s ears down.

"𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗴𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗹𝗲𝗴 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻."
– McKinsey & Co.

Accessible design isn’t just about compliance—it’s about reaching more customers and standing out!

#InclusiveMarketing #AccessibilityWins #DesignForAll

Heading: “Line Spacing” Sub-heading: “Using at least 1.5 times spacing improves readability" Below is an example of a paragraph with 1.5 times spacing, with a green tick above it, then an example of a paragraph where the lines of text are too close together, with a red cross above it. The text in the paragraphs is used in the example paragraphs. In the bottom right corner of the graphic, a tan-coloured spaniel-type dog wearing reading glasses seems annoyed.

𝗟𝗶𝗻𝗲 𝗦𝗽𝗮𝗰𝗶𝗻𝗴:
Don't underestimate the importance of getting this right.

🔹 Use 1.5x line spacing for body text.

🔹 Avoid cramped text—it slows reading.

🔹 Better spacing = better comprehension.

#TypographyMatters #ReadableDesign #AccessibilityTips

A black and white dog looks towards the camera with its head turned slightly away. The dog is wearing a baseball cap backwards. The text in the graphic is repeated in the caption, plus gives an example of two lines of text that are difficult to read when entirely in capital letters.

𝗣𝗟𝗘𝗔𝗦𝗘 𝗦𝗧𝗢𝗣 𝗨𝗦𝗜𝗡𝗚 𝗔𝗟𝗟 𝗖𝗔𝗣𝗦.

𝗜𝗧’𝗦 𝗛𝗔𝗥𝗗 𝗧𝗢 𝗥𝗘𝗔𝗗 𝗔𝗡𝗗 𝗟𝗢𝗢𝗞𝗦 𝗟𝗜𝗞𝗘 𝗬𝗢𝗨'𝗥𝗘 𝗦𝗛𝗢𝗨𝗧𝗜𝗡𝗚!

Using all capital letters can slow reading and can confuse screen readers.

🔹 Words lose their shape.
🔹 It can look aggressive.
🔹 Use bold or colour instead.

#ReadableText #AccessibilityMatters #DesignTips

Make sure your:
✅ Website works with a keyboard
✅ Buttons & menus are clear
✅ Text resizes without breaking
✅ Videos have captions

Not sure where to start? Grab my FREE guide: subscribepage.io/3-Quick-Wins-SocialMediaAccessibility

#SmartBusiness #UXMatters #AltTextMatters #CaptionYourVideos

The text on the graphic reads, “Inclusivity in design gives businesses a leg up on the competition …”. The remaining part of the quote is in the caption. A large brown dog, sitting upright, has one paw on the top of a German Shepherd’s head. The German Shepherd is lying down and the first dog is pushing one of the Shepherd’s ears down.

"𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗴𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗹𝗲𝗴 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻."
– McKinsey & Co.

Accessible design isn’t just about compliance—it’s about reaching more customers and standing out!

#InclusiveMarketing #AccessibilityWins #DesignForAll

A Rottweiler-looking dog looks towards the camera, tongue out, with a straw hat covering one ear and his eyes. The text in the graphic is repeated in the caption plus demonstrates a good, simple font choice that’s easy to read and a script font that’s not easy to read.

𝗥𝗲𝗮𝗱𝗮𝗯𝗹𝗲 𝗙𝗼𝗻𝘁𝘀

Some fonts are gorgeous, but if people can’t read them, then what’s the point? 🤷‍♀️

🔹 Stick to sans-serif fonts for digital content.
🔹 Save decorative fonts for accents.
🔹 Make sure the spacing isn’t too tight or too loose.

#FontMatters #ReadableDesign #TypographyTips

A Great Dane (dog) peers down at a very small Chihuahua-looking dog. The text on the graphic is repeated in the caption

Small text isn’t clever, it’s a readability nightmare.

🔹 Web: At least 16px
🔹 Print: At least 12pt
🔹 Bigger is better (esp. for mobile users)

Small text = lost customers. Make it easy for people to read your social graphic, website, flyer or book.

#SizeMatters #InclusiveDesign #MarketingT

Make sure your:
✅ Website works with a keyboard
✅ Buttons & menus are clear
✅ Text resizes without breaking
✅ Videos have captions

Not sure where to start? Grab my FREE guide: subscribepage.io/3-Quick-Wins-SocialMediaAccessibility

#SmartBusiness #UXMatters #AltTextMatters #CaptionYourVideos

The text on the graphic reads, “Inclusivity in design gives businesses a leg up on the competition …”. The remaining part of the quote is in the caption. A large brown dog, sitting upright, has one paw on the top of a German Shepherd’s head. The German Shepherd is lying down and the first dog is pushing one of the Shepherd’s ears down.

"𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗴𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗹𝗲𝗴 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻."
– McKinsey & Co.

Accessible design isn’t just about compliance—it’s about reaching more customers and standing out!

#InclusiveMarketing #AccessibilityWins #DesignForAll

Want to fix it?

✅ Use high contrast between text & background.
✅ Check colours with a contrast checker.

Simple? Yes.
Important? VERY.

The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

#AccessibleDesign #MarketingTips #SmallBusinessAustralia

𝗨𝘀𝗲:
✔ Download the Guide
✔ Sign up for the Newsletter

Are vague buttons becoming more common, or is it just me?

Heading: Use Descriptive Button Text Sub-heading: Make sure button text is descriptive - no vague "Click Here" Example 1: A button with the text reading, "Submit". It has a red cross above it. Example 2: A button with the text reading, "Click to Submit Details". It has a green tick above it. A large brown dog looks on with a perplexed look on his face.

𝗨𝘀𝗲 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝘃𝗲 𝗕𝘂𝘁𝘁𝗼𝗻𝘀

Hate to break it to you, but "Click here" doesn’t cut it! Vague button text can confuse users, create accessibility barriers, and even impact SEO.

𝗗𝗼𝗻'𝘁 𝘂𝘀𝗲:
🚫 Click here
🚫 More info

𝗜𝗻𝘀𝘁𝗲𝗮𝗱:
See below 👇

#AccessibleWeb #ClearUX #InclusiveDesign

Make sure your:
✅ Website works with a keyboard
✅ Buttons & menus are clear
✅ Text resizes without breaking
✅ Videos have captions

Not sure where to start? Grab my FREE guide: subscribepage.io/3-Quick-Wins-SocialMediaAccessibility

#SmartBusiness #UXMatters #AltTextMatters #CaptionYourVideos

The text on the graphic reads, “Inclusivity in design gives businesses a leg up on the competition …”. The remaining part of the quote is in the caption. A large brown dog, sitting upright, has one paw on the top of a German Shepherd’s head. The German Shepherd is lying down and the first dog is pushing one of the Shepherd’s ears down.

"𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗴𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗹𝗲𝗴 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻."
– McKinsey & Co.

Accessible design isn’t just about compliance—it’s about reaching more customers and standing out!

#InclusiveMarketing #AccessibilityWins #DesignForAll

Accessibility isn’t just about convenience—it’s about safety.

Do you prefer smooth animations or minimal motion?

The text in the graphic is repeated in the caption.nA pug dog looks towards the text in the graphic; it's wearing dark sunglasses.n

𝗔𝘃𝗼𝗶𝗱 𝗠𝗼𝘃𝗶𝗻𝗴 𝗼𝗿 𝗙𝗹𝗮𝘀𝗵𝗶𝗻𝗴 𝗧𝗲𝘅𝘁

⚠️ Flashing content can be unsafe for some users.

🔹 Avoid animations that flash over 3 times per second.
🔹 Fast flashes can trigger seizures.
🔹 Use smooth animations instead.

#SafeDesign #AccessibilityMatters #UserFriendlyContent

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁:
✔ Describe the image meaningfully—not just “photo.jpg.”

Is alt text something you’ve used before?

The heading and subheading are repeated in the caption. A photo of a chihuahua wearing a pink bow on its head is displayed in a frame. Next to the frame, there is a red cross and the words "image1". Below that is a green tick and the words, "A Chihuahua with a pink bow on her head looks towards the camera". A border collie dog looks towards the photo with one paw covering one eye.

𝗔𝗱𝗱 𝗔𝗹𝘁 𝗧𝗲𝘅𝘁 𝘁𝗼 𝗜𝗺𝗮𝗴𝗲𝘀

If your post includes an image, does it have alt text?

𝗪𝗵𝗮𝘁’𝘀 𝗔𝗹𝘁 𝗧𝗲𝘅𝘁?
A written description of an image for screen readers.

𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
Without it, blind users miss out on important information.

#AltTextMatters #InclusiveDesign #AccessibleContent

See mor

Make sure your:
✅ Website works with a keyboard
✅ Buttons & menus are clear
✅ Text resizes without breaking
✅ Videos have captions

Not sure where to start? Grab my FREE guide: subscribepage.io/3-Quick-Wins-SocialMediaAccessibility

#SmartBusiness #UXMatters #AltTextMatters #CaptionYourVideos

The text on the graphic reads, “Inclusivity in design gives businesses a leg up on the competition …”. The remaining part of the quote is in the caption. A large brown dog, sitting upright, has one paw on the top of a German Shepherd’s head. The German Shepherd is lying down and the first dog is pushing one of the Shepherd’s ears down.

"𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗴𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗹𝗲𝗴 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻."
– McKinsey & Co.

Accessible design isn’t just about compliance—it’s about reaching more customers and standing out!

#InclusiveMarketing #AccessibilityWins #DesignForAll