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The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

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The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

#AccessibleDesign #MarketingTips #SmallBusinessAustralia

The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

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The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

#AccessibleDesign #MarketingTips #SmallBusinessAustralia

Rising costs and complex rules are hurting small businesses.

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Link below in comments.

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Hays Airconditioning website redesign case study by B2B Websites showing improved enquiries through better design and SEO structure.

Graphic showing the challenge faced by Hays Airconditioning, a previous website that did not deliver leads or support SEO performance.

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The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

#AccessibleDesign #MarketingTips #SmallBusinessAustralia

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The image demonstrates text on a background with high contrast and text on a background with low contrast. There is a black and white Greyhound off to the side with their head tilted. The text in the graphic is repeated in the caption.

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
People can’t read what they can’t see.
If your audience has to squint, that’s not good design.
Low contrast = low engagement.

#AccessibleDesign #MarketingTips #SmallBusinessAustralia

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