I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers!
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#PPCChat #PPC #StanardShoppingCampaigns
The PPC Live community came out again for a 17th time to celebrate hitting a great milestone of 3 years.
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#PPCChat #PPC #StanardShoppingCampaigns
AI Overlords – This is Why We Want Control: https://bit.ly/4mSVK3v
#AddressBusinessChallenges #FullyRealize #CurrentAiBoom
Negative Keywords: The Unsung Hero of PPC Campaign Performance
▸ https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Negative keywords are search terms that you specifically exclude from triggering your ads.
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#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Goodbye VAC, Hello Demand Gen: What YouTube Ads Just Got Right (and What Still Feels Weird)
▸ https://bit.ly/4mD7CXv
#AutomaticShortsPlacement #YoutubeShorts #DemandGen
All ads disapproved and the reason is in front of you] any idea what could be the possible reasons?”
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#PPCChat #PPC #CommunityMemberSuggested
Why Ad Extensions Can Transform Your Google Ads Performance
▸ https://bit.ly/4gQgbfr
#BoostVisibility #ClickThroughRates #PPCChat
Getting inside the overview — the most integrated and potentially most valuable placement — requires embracing broad match keywords, Performance Max, or other AI-driven campaign types.
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#TransformingPpc #KeywordBidding #ConversationalAdvertising
Google error – user cannot complete purchase
▸ https://bit.ly/3JDAe3Y
#OnlineStore #PPCChat #PPC
AI in PPC: The New Advertising Frontier Every Marketer Must Master: https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.
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#GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns
PPC Live 3rd Year Birthday Celebration Was A Hit!: https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries
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#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out.
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#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance.
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Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.
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#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy.
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#ResilientMarketingStrategy #PaidMedia #LongTermGrowth
“Wait — what even is this?”
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#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
Measure backend results: Look at profit, NCAC, LTV, and customer counts.
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#BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime
EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.
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#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation.
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#DrivingRealGrowth #ActionableInsights #GoogleAds
Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns
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Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad.
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#NegativeKeywords #SavesBudget #BoostsEfficiency
It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns.
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#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
A Dynamic Search Ad campaign or DSA, is a type of campaign in Google Ads where Google helps you match your website URL to people’s searches.
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#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Why You Should Care About ImpressionShare (and What to Do If It’s Low): https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
When to Use LinkedIn Lead Gen Forms or Landing Page Forms in the B2B Funnel
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#LinkedinAds #LeadGenForms #B2BBusinesses
“I did think about A/B test but went with fresh campaign as the setup was quite good in AI Max including the suggested copy.” – Senior Performance Manager, Birgul Woodford.
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#PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion
Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele
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#TalksDelivered #PpcPrivacyFirstWorld #AbbiePootsUnlocking