**Image description (alt text) for screen readers:** A portrait-format social media card in two sections. The top section has a lilac background. At the top, a thin horizontal line above the text "READ IN" followed by "CADERNOS DE LINGUÍSTICA" in bold. Below that, the large numeral "250" dominates the space, followed by the bold caption "LANGUAGES, ONE BRAZILIAN AI." The bottom section has an off-white, warm cream background. In dark brown, the title reads "Brazilian Linguistic Diversity Platform: Linguistic Data for a Brazilian AI," followed by the author credit "FREITAG ET AL (2025)." At the bottom left, a small abstract logo resembling three diagonal lines with a horizontal base — the Cadernos de Linguística / Abralin symbol. All text is set in a clean, modern sans-serif typeface in dark brown.

Brazil has 250+ languages beyond Portuguese, but most LLMs only train on a fraction of them. Freitag et al. propose a structured linguistic data platform to build a truly inclusive Brazilian AI. doi.org/10.25189/267... #langsky #linguistics

An informational graphic for the journal Cadernos de Linguística, featuring a public review excerpt. Layout and Design The background is a solid cream color. At the top, a thin dark horizontal line separates a header that reads: "PUBLIC REVIEW | CADERNOS DE LINGUÍSTICA" in dark brown, all-caps text. In the bottom left corner, there is a minimalist logo consisting of five stylized radiating lines. Central Content The main text is housed within a large, vertically oriented rounded rectangle in a light lilac color. The text inside is dark brown and organized as follows: Heading: "PUBLIC REVIEW¹" in bold, all-caps. Reviewer Name: "MARIA DA CONCEIÇÃO GOMES DA SILVA DÉRIO" in bold, all-caps. Quote: A central paragraph states: "The study is relevant and brings the need for a better understanding of the functioning and meaning effects of this linguistic phenomenon in public documents that forge themselves as neutral." Footnote: At the bottom of the lilac box, a small footnote reads: "¹ Excerpt from the review of the article Discursive Modalizers in the Genre of Pedagogical Project of a Higher Education Course, by Silva (2025)."

A study of 6 Higher Education Pedagogical Projects shows that these "neutral" documents are built on strategic argumentation. Vanessa Santos da Silva identifies how modalizers like "must" or "capable" guide reader conclusions.
Read more: doi.org/10.25189/267...
#langsky #linguistics

A portrait card in portrait format with a lilac background. At the top, a thin horizontal line separates a header reading "MEET THE EDITORIAL TEAM" in small uppercase letters. Below the header, a small circular black-and-white photograph shows a middle-aged man with curly hair and glasses, smiling warmly. Beneath the photo, the name "LIVIO GAETA" is displayed in large type across two lines, with "LIVIO" in regular weight and "GAETA" in italics. Below the name, a paragraph in dark gray reads: "Full Professor of German Language and Linguistics at the University of Turin, Italy. His research covers morphology, morphosyntax, and the German lexicon from both synchronic and diachronic perspectives. He also investigates German-speaking linguistic minorities in Italy, with particular attention to the Walser communities of Piedmont and the Aosta Valley." At the bottom left, a small abstract logo formed by diagonal lines appears in dark gray — the visual identity mark of Cadernos de Linguística.

Livio Gaeta, Full Professor of German Language and Linguistics at the University of Turin, serves as Associate Editor at CadLin. His work spans morphology, morphosyntax, and Germanic minority languages in the Italian Alps. cadernos.abralin.org/index.php/ca...

Square social media card with a light cream background (#FAF6F4). At the top, a thin dark gray line separates the header text "READ IN CADERNOS DE LINGUÍSTICA" in uppercase serif font, with the journal name in bold. In the middle section, a flowchart reads left to right. It begins with a gray microphone icon next to a speech bubble, followed by a dark arrow pointing to a gear cluster labeled "'negativas' (NLP Protótipo)." Another arrow leads to three stacked rounded rectangles numbered 1 through 3: the first is pale yellow and reads "NEG1: Negação Pré-verbal / 'não gosto'"; the second is soft pink and reads "NEG2: Dupla Negação / 'não gosto não'"; the third is mint green and reads "NEG3: Negação Pós-verbal / 'gosto não'." A final arrow points to a results cluster on the right showing a gold trophy icon and a small lilac pie chart, with the text "Testado em 22 entrevistas," the number "93%" in large bold black type, and "Acurácia Alcançada" beneath it. Below the flowchart, the heading "NEGATION UNDER ANALYSIS" appears in bold uppercase dark gray text. A paragraph in regular dark gray serif font reads: "In Brazilian Portuguese, saying 'não gosto', 'não gosto não', or 'gosto não' are three ways to negate. negativas is a prototype that identifies and classifies these structures in transcribed speech data. The tool was tested on 22 interviews and achieved 93% accuracy." The word "negativas" is in bold. At the bottom left corner, the Cadernos de Linguística logo appears as three dark gray diagonal lines resembling a sound wave mark.

In Brazilian Portuguese, "não" can negate before, after, or around the verb. Gois & Cardoso built negativas, a Python+spaCy tool that auto-classifies these patterns in speech data with 93% accuracy. doi.org/10.25189/267... #langsky #linguistics

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When a 6-year-old retells a cartoon, gestures do more than illustrate: they build a narrative world. Iconic gestures let children shift between narrator and character mid-story. Nóbrega et al. doi.org/10.25189/267... #langsky #linguistics

white/cream background. At the top, two thin horizontal gold lines frame the text "READ IN CADERNOS DE LINGUÍSTICA" in small uppercase black letters. Below, in large serif font, the question: "Why does the word 'microchip' make some people reject vaccines?" A short gold horizontal line separates the question from the body text beneath. The body text, in a smaller serif font, reads: "A single word can activate an entire web of associations in the mind of someone already exposed to a false narrative. This cognitive mechanism is called a frame, and it is the main weapon of disinformation texts." The words "false narrative" are highlighted with a pale yellow marker effect. The lower half of the card is empty. In the bottom-left corner, the Cadernos de Linguística logo appears in dark gray: a stylized open book formed by diagonal lines.

Can Cognitive Linguistics help students fight disinformation? A Brazilian project uses frame analysis to train public school students to identify and deconstruct fake news in 21 workshops. By T. Aguiar doi.org/10.25189/267... #langsky #linguistics

A minimalist promotional poster with a soft yellow background. At the top, a thin horizontal line appears above the text “THEME ISSUE | CADERNOS DE LINGUÍSTICA.” Centered in large, bold letters is “CALL FOR PAPERS.” Below, in smaller text, the theme is written: “Scientific Associations in Linguistics: History, Impact, and Current Perspectives.” In the lower right corner, there is a rounded rectangular button that reads “READ THE CAPTION.” In the lower left corner, a small decorative graphic of short radiating lines adds a subtle visual accent. The overall design is clean, modern, and academic, with dark gray typography contrasting against the pale yellow background.

New call for papers in Cadernos de Linguística: Scientific Associations in Linguistics: History, Impact, and Current Perspectives. Please share this with your association so it does not miss the chance to be part of this landmark issue. Submissions: cadernos.abralin.org/index.php/ca...

A minimalist promotional graphic with a light beige background. At the top, in uppercase, it reads “READ IN CADERNOS DE LINGUÍSTICA.” Below, a block quote is displayed, aligned left with a vertical line, containing an English excerpt about how the terms “Língua Brasílica” and “Língua Geral” were used to refer broadly to indigenous and Tupi-Guarani languages, including a Jesuit standard variety. The phrase “Língua Geral” is highlighted in a pale yellow tone within the text. At the bottom, the citation “FINBOW, T. (2025)” appears. A small decorative element with short radiating lines is placed in the lower-left corner.

Finbow revisits the history of Língua Brasílica and Língua Geral through colonial sources from Brazil. The article argues that these labels were used more broadly and less rigidly than later accounts suggest, opening a different view of naming, language, and colonial history. doi.org/10.25189/267...

A vertically oriented promotional graphic with a soft yellow background. At the top, in small uppercase text, it reads: “NEW | CADERNOS DE LINGUÍSTICA”. Below this, three rounded rectangular labels appear, each in a light gray tone with dark text: “PROTOCOLO DE RR” “REPRODUTIBILIDADE” “SEGMENTAÇÃO PROSÓDICA AUTOMÁTICA” Centered in the middle of the image is the article title in large, clean sans serif font: “Testing the Efficiency of a Machine Learning Based Automatic Prosodic Segmentation Method for Brazilian Portuguese” Under the title, the authors are listed in uppercase: “ALVES, C. A.; FERNANDES, R. P.; GALDINO, J. C.; CRAVEIRO, G. M.; SVARTMAN, F. R. F.; ALUÍSIO, S. M.” In the bottom left corner, there is a small decorative graphic made of short radiating lines, like a minimal sunburst. The overall design is simple and academic, with high contrast between text and background for readability, and a structured, centered layout.

Pitch, pauses, and rhythm help mark where speech units end and begin. This accepted RR protocol lays out a reproducibility study on automatic prosodic segmentation in Brazilian Portuguese before the new data are analyzed. CadLin keeps advancing Open Science practices.
doi.org/10.25189/267...

This is a clean, minimal academic announcement card in a vertical 4 by 5 format. The background is a soft beige or off white. At the top, a thin horizontal line runs across the page, and beneath it appears the heading in uppercase: “NEW ARTICLE | REGISTERED REPORT – PROTOCOL.” The center of the image is dominated by the article title, set in large dark gray letters across several lines: “Replicating the Effects of Iconicity in Lexical Decision Task: A Study in Brazilian Portuguese.” Below the title, the authors are presented in a vertical list. Each name is preceded by a small pale yellow circle. The names appear in uppercase dark gray text, with institutional affiliations in smaller light gray text beneath each one: Mahayana C. Godoy, Federal University of Rio Grande do Norte; Thayná Cristina Ananias, Federal University of Rio Grande do Norte; David Sidhu, Carleton University. Near the bottom left, there is a small abstract decorative mark made of short dark gray lines radiating outward. The overall design is elegant, restrained, and academic.

Crunchy, zigzag, wiggle: this RR protocol in CadLin sets out a BP replication study on iconicity. Accepted before data collection, it will test whether more iconic words are recognized faster. doi.org/10.25189/267... #langsky #linguistics

Square editorial card with a pale pink background. At the top, a thin horizontal line appears above the title “MEET THE EDITORIAL TEAM” in uppercase letters. On the left side near the top is a small circular portrait of a woman with light brown hair, smiling and facing the camera. She is outdoors, with a cityscape visible in the background. Below the portrait, the name appears in large text: “LILIAN CRISTINE” on one line and “HUBNER” on the next, with the surname in italic. Under the name, a paragraph in Portuguese reads: “Professora titular da PUCRS e bolsista de produtividade do CNPq. Atua em psicolinguística e neurolinguística, com pesquisas sobre processamento da linguagem, bilinguismo, leitura e envelhecimento cognitivo. Investiga biomarcadores linguísticos e cognitivos em quadros como Alzheimer, CCL e afasia.” A small decorative graphic composed of short lines appears in the lower-left corner of the card.

Lilian Cristine Hübner serves as Associate Editor of Cadernos de Linguística. A Full Professor at PUCRS and CNPq research fellow, she works in psycholinguistics and neurolinguistics, studying language processing, bilingualism, reading, and cognitive aging.
cadernos.abralin.org/index.php/ca...

A clean promotional graphic announcing a new academic article. The background is light beige with dark gray text. At the top, a thin horizontal line runs across the image. Below it, small uppercase text reads: “NEW ARTICLE | THEORETICAL ESSAY”. Centered in the middle of the image is the article title in large type: “Loanwords: Core Concepts and the Case of Wasei Eigo”. Below the title appears the author’s name, preceded by a small pink circular bullet: “JÚLIA CRISTINA VALVERDE DA SILVA”. Under the author’s name, in smaller text, is the institutional affiliation: “Universidade de Brasília”. In the lower left corner, there is a small minimalist decorative element composed of short dark gray lines arranged like a simple fan or radiating rays. The overall design is minimalist and academic, with generous empty space and a calm, neutral color palette.

Love hotel. Skinship. These expressions use English words, but they were created in Japanese. Júlia Valverde da Silva discusses wasei eigo and how English based forms develop new meanings in Japanese. #langsky #linguistics doi.org/10.25189/267...

A minimalist academic call-for-papers poster with a pale pink background and dark gray typography. A thin horizontal line runs near the top above the heading “Theme Issue | Cadernos de Linguística.” The main message, “Call for Paper,” appears in very large uppercase letters across the middle-left area. Beneath it, in smaller text, is the topic: “Diachronic Construction Grammar: Current Challenges.” The submission deadline, “Deadline: May 30,” appears lower on the page. The design is clean and spacious, with a small abstract fan-shaped graphic in the bottom left corner.

New theme issue edited by Karen Alonso, Martin Hilpert, and Taísa Oliveira welcomes work on language change from constructional perspectives, including corpus-based studies, cognitive processes, usage patterns, and methodological innovation. Details: cadernos.abralin.org/index.php/ca...

A two-toned social media graphic split horizontally, with a light pink top half and an off-white bottom half. All text is in dark grey. At the very top, a line reads: "WOMEN'S DAY | CADERNOS DE LINGUÍSTICA". Below this, in a massive font, is the number "137", followed by the text: "WOMEN ARE KILLED DAILY FOR BEING WOMEN". In the lower off-white section, the main text reads: "Femicide is the tragic end of a cycle that often starts with words". Directly below that, smaller text says: "UNDERSTAND THE DISCOURSE OF ABUSE". In the bottom left corner sits a minimalist logo of radiating lines.

Per the UN, the home is the most dangerous place for women, where most femicides occur. Yet, physical aggression is often preceded by psychological abuse.
How is this violence structured in language? This study analyzes a survivor's account to expose everyday control.
doi.org/10.25189/267...

A minimalist award graphic with a soft pink background. At the top, in small uppercase text, it reads: “ABRALIN Award | Cadernos de Linguística.” In the center, large bold letters say “BEST ARTICLE.” Below that, the article title appears: “Exploring Variation and Change in the Distant Past.” Under the title, the citation reads: “Hernáiz, R., 2025.” A small decorative mark appears in the lower left corner. The overall design is clean and understated, with dark gray text on a pink background.

Abralin Award for Best Article goes to “Exploring Variation and Change in the Distant Past,” by Rodrigo Hernáiz (The Open University), published in CadLin. Congratulations on this contribution to historical linguistics and language change.
abralin.org/en/awards/
doi.org/10.25189/267...

A minimalist promotional graphic announcing a new research article. At the top, a thin horizontal line runs across a light beige background. Below it, in uppercase letters, the text reads: “NEW ARTICLE | RESEARCH REPORT.” Centered on the image in large, dark gray text is the article title: “Obesity Romantization? Lexical Choices Referring to the Fat Female Body.” Below the title appears the author’s name in uppercase: Giselle Maria Sarti Leal, followed by the affiliation in smaller text: Universidade Federal do Estado do Rio de Janeiro. The design is clean and uncluttered, with generous white space. A small pale pink dot appears to the left of the author’s name as a decorative element. In the lower corner of the image, a subtle abstract logo made of short radiating lines suggests the visual identity of the journal or publisher. Overall, the graphic has a calm, editorial style, using soft colors and simple typography to present the article information clearly.

From “curvy” to “whale,” the same body can be renamed with praise or ridicule. Giselle Maria Sarti Leal analyzes Facebook and Instagram ads and shows how these word choices keep thinness as the norm, even when framed as care or wellness. doi.org/10.25189/267... #langsky #linguistics

A teal promotional graphic for an academic article. At the top, centered, the text reads **“READ IN CADERNOS DE LINGUÍSTICA”** in dark gray letters, with a thin horizontal line above it. Below this heading are four rounded rectangular labels, arranged in two rows, each with a light gray background and dark text. They read: **“ARTIFICIAL INTELLIGENCE,” “LLM,” “DATA SCIENCE,”** and **“LINGUISTIC DIVERSITY.”** In the middle of the image appears the article title in large dark gray text: **“Brazilian Linguistic Diversity Platform: Linguistic Data for a Brazilian AI.”** Below the title is a long list of authors written in smaller text, including names such as **Teixeira, Altino, Batista, Macedo, Monguilhott, Cleveston, Dickinson, Hübner, Miranda, Mota, Sene, Silva, Sousa, Savedra, Bin, Quadros, Marengo, Araújo, Gois, Sousa, and Dias**, followed by the year **2025**. The background remains a solid teal color across the entire image. In the lower left corner there is a small decorative element composed of several short dark lines radiating outward, resembling a minimalist burst or accent mark. Overall, the layout is clean and minimalist, presenting the article title and authors clearly against the teal background.

Freitag and colleagues propose the Brazilian Linguistic Diversity Platform, a national repository with structured linguistic datasets from Portuguese, Indigenous languages, sign languages, and immigrant communities to support ethical AI training and digital inclusion.
doi.org/10.25189/267...

A minimalist promotional card announcing a new academic article. At the top, in small uppercase text, it reads “NEW ARTICLE | RESEARCH REPORT.” Centered on the card is the article title in large text: “Discursive Modalizers in the Genre of Pedagogical Project of a Higher Education Course.” Below the title appears the author’s name, Vanessa Santos da Silva, followed by her affiliation, Universidade Federal da Paraíba. A small turquoise dot appears next to the author’s name as a visual accent. The background is light beige with dark gray text, giving the design a calm, academic appearance. In the bottom left corner there is a small abstract graphic composed of short radiating lines, used as a decorative element.

In a study of six higher education course plans, Vanessa Santos da Silva shows how words like must, may, or technically guide interpretation, signal obligation, evaluation, or possibility, and organize institutional meaning in academic policy texts.
DOI: doi.org/10.25189/267...
#langsky #linguistics

A clean, minimalist announcement graphic on a light beige background. At the top, in uppercase letters, it reads: “NEW ARTICLE | EXPERIENCE REPORT.” Centered below in large, dark gray text is the title: “Building Carolina: Metadata for Provenance and Typology in a Corpus of Contemporary Brazilian Portuguese.” Under the title, a small turquoise circular bullet appears to the left of a block of text listing the authors in uppercase: “FINGER, M.; SOUSA, M. C. P. DE; NAMIUTI, C.; MONTE, V. M. DO; COSTA, A. S.; SERRAS, F. R.; STURZENEKER, M. L.; CARPI, M. DE M.; PALMA, M. F.; LACHI, G. A.” Below the names, in smaller text, the institutional affiliations are given: University of São Paulo; State University of Southwestern Bahia; Federal Institute of Education, Science and Technology of Bahia. In the lower left corner, there is a small abstract decorative graphic composed of short, radiating dark lines, resembling a partial sunburst or stylized fan. The overall design is simple, modern, and text-focused, with muted tones and a single accent color in turquoise.

In “Building Carolina”, Finger and team present CAROLINA, an open corpus built from the web with strict provenance tracking and rich typology. Every text has a traceable source, license, and metadata header in TEI.
DOI: doi.org/10.25189/267...
#langsky #linguistics

um artigo sobre como a gente integra gestos e fala na comunicação desde bebês, usando como exemplo uma criança descrevendo um episódio do Pingu

mddc como eu amo a linguística

The image is a clean, minimalist promotional graphic announcing a new research article. At the top, in uppercase letters, it reads: “NEW ARTICLE | RESEARCH REPORT.” Centered below, in large dark gray text, the title appears: “Eles tavam jogando a bola de neve um no outu”: Iconic Gestures as Meaning Evokers in Pantomimic Scenes of Six-Year-Old Children. Under the title, four authors are listed in uppercase, each preceded by a small turquoise circular bullet: Bruna Janine Nóbrega Amanda Torres Trajano Matheus de Melo Barbosa Marianne Carvalho Bezerra Cavalcante Beneath each name, in smaller text, it says: Universidade Federal da Paraíba. The background is a light beige tone. The text is dark gray, with turquoise accents used for the bullet points and small decorative elements. In the bottom left corner, there is a simple abstract graphic composed of short curved turquoise lines radiating outward, like a stylized fan or signal icon. The overall design is modern, calm, and academic, with ample white space and a clear visual hierarchy emphasizing the article title.

In this study, Nóbrega analyzes a child retelling an episode of the stop motion series Pingu. When the child says “they were throwing snowballs at each other,” he simultaneously lifts, rolls and hurls an invisible snowball. These iconic gestures function as full utterances.
doi.org/10.25189/267...

A clean, minimalist promotional card fills the screen with a soft turquoise background. At the very top, in small uppercase letters, it reads: “NEW ARTICLE | RESEARCH REPORT,” with a thin horizontal line above it. Centered below, in large dark gray text, the title appears across multiple lines: “Negativas: A Prototype for Searching and Classifying Sentential Negation in Speech Data” Beneath the title, aligned to the left side of the central area, there are two bullet points listing the authors: • TÚLIO SOUSA DE GOIS Universidade Federal de Sergipe • PALOMA BATISTA CARDOSO Universidade Federal de Sergipe The author names are in uppercase and slightly larger than the institutional lines beneath them. In the bottom left corner, there is a small decorative graphic made of short dark lines radiating outward like a subtle burst or fan. The overall design is simple, modern, and uncluttered, using dark gray text against a calm turquoise background.

How do you track sentence negation in spoken language? Gois & Cardoso present negativas, a tool that automatically finds and classifies negation patterns in speech transcripts. 93% accuracy. doi.org/10.25189/267... #langsky #linguistics

U.S. schools need this yesterday.

But regime wants to ban books instead of teaching critical thinking,

background. At the very top, in small uppercase letters, it reads: “NEW ARTICLE | LITERATURE REVIEW.” Centered below in large, elegant sans-serif font is the title: “Contributions of Cognitive Linguistics to the teaching project ‘School Without Fake News’” Under the title, aligned slightly left, there is a small turquoise circular bullet point followed by the author’s name in uppercase: “TIAGO AGUIAR.” Below the name appears the institutional affiliation: “Universidade Federal da Paraíba.” The overall style is clean and modern, with muted dark gray text and subtle turquoise accent. In the bottom-left corner, there is a small abstract decorative element made of short radiating lines, resembling a minimalist sunburst.

Aguiar presents a Brazilian public school project that uses frames, narratives, and critical pedagogy to teach students how fake news works. From analyzing “electoral fraud” frames to decoding vaccine conspiracies, students learn to dismantle manipulation through language.
doi.org/10.25189/267...

A vertically oriented promotional card with a soft mint green background. At the very top, in small uppercase letters, it reads: “NEW ARTICLE | CADERNOS DE LINGUÍSTICA,” separated by a thin horizontal line above. Centered in large, dark gray text is the title: “Sociophilological Account of the Formation and Evolution of the Term Língua Geral, with Emphasis on Amazonia.” Below the title, aligned to the left, there is a small hollow circle followed by the author’s name in uppercase: “THOMAS FINBOW.” Under his name, in lighter text, it says: “Universidade de São Paulo.” In the bottom left corner, there is a small minimalist decorative graphic made of three short, dark lines radiating outward like a subtle burst. The design is clean, spacious, and text focused, with no photographs or additional imagery.

Colonial writers used the term “Língua Geral” widely in Amazonia. Thomas Finbow shows they did not treat it as a distinct Mameluco dialect, nor as a creole born from a stable pidgin stage. The historical record tells a different story. #langsky #linguistics
doi.org/10.25189/267...

A vertical graphic on a light beige background. Near the top, a thin horizontal line runs across the page, and below it the header reads: “OPEN REVIEW | CADERNOS DE LINGUÍSTICA”. Centered on the page is a large mint green rounded rectangle. At its top-left, in bold uppercase, it says “PUBLIC REVIEW¹”, followed by the reviewer’s name in uppercase: “ÚRSULA PEREIRA TEIXEIRA GERMANO”. Below, a large paragraph of dark text reads: “The challenges teachers face every day in getting reading practice to be meaningfully mediated and in fostering students’ persistence remain, but this study shows that it is possible to bring advertising texts into the classroom to help develop argumentative skills through the argumentative operators found in those texts.” At the bottom of the green panel, a small footnote says: “¹Excerpt from a review of Efeitos de sentido dos operadores argumentativos na publicidade, by DÉRIO, M. da C. G. da S.; NASCIMENTO, E. P. do (2025).” In the lower-left corner of the beige area (outside the green panel), there’s a small black icon made of short diagonal lines, like a minimalist burst mark.

Can advertising texts be used to develop argumentative skills in the classroom? 📢
In this Public Review, Úrsula Germano highlights how the study by Dério & Nascimento explores argumentative operators in advertising to foster critical reading and student persistence.
doi.org/10.25189/267...

A vertical social media card with a light green background. At the top, in uppercase letters, it reads: “READ IN CADERNOS DE LINGUÍSTICA.” Below the heading, centered, there are two simple vector illustrations placed side by side. On the left, a young Black boy with curly hair stands with his arms crossed, looking skeptically at a white Santa Claus through a window. The Santa, wearing a traditional red suit and white beard, raises his hand in greeting. On the right, the same boy smiles widely while receiving a wrapped gift from a Black Santa Claus dressed in red with a white beard. The contrast highlights the child’s different emotional responses. Below the images, a bold title reads: “ANTIRACISM FOR SALE?” Under the title, a paragraph explains that when antiracist struggle is reframed as advertising aesthetics and emotional appeal, identification can lead to consumption, shifting attention away from structural debate and turning belonging into a marketable experience. It ends by asking how resilient equity is under brand logic. At the bottom left corner, there is a small minimalist graphic element made of short radiating lines.

How do argumentative choices guide readers toward certain conclusions in advertising? This article examines the linguistic mechanisms behind a major Brazilian Christmas campaign and their broader social implications.
Read more: doi.org/10.25189/267...

A vertically oriented promotional graphic with a minimalist design and a soft beige background. At the top, in small uppercase letters, it reads: “READ IN CADERNOS DE LINGUÍSTICA,” separated from the rest of the layout by a thin horizontal line. Centered prominently in large, italicized, uppercase letters is the phrase: “THERE WAS SOMETHING THAT BOTHERED ME” The text is in a muted dark gray tone, spaced generously, creating a calm but reflective visual impact. In the bottom-left corner, there is a small, subtle decorative graphic resembling short radiating lines, like a minimal sunburst or signal mark. The overall aesthetic is clean, modern, and understated, with ample empty space around the text.

This new article shows how advertising language constructs that path: it introduces a tension, steers interpretation, and channels emotion into adherence and consumption.
doi.org/10.25189/267...

A vertical 4×5 card with a mint-green background and dark gray text. A thin dark line runs across the top. At the top left, in all caps, it reads: “MEET THE EDITORIAL TEAM”. Below and slightly left of center, there is a circular portrait photo. It shows a person with dark hair pulled back, turned slightly to the left, smiling, with one hand near the chin. The photo background includes other people out of focus. Under the portrait, the name appears in large letters on two lines: “JULIANA BERTUCCI BARBOSA” Below the name, a paragraph reads: “Associate Professor of Linguistics and Portuguese at the Federal University of Triângulo Mineiro (UFTM, Brazil). Works in variationist sociolinguistics and descriptive studies of Brazilian Portuguese, with a focus on Minas Gerais Portuguese in Uberaba, corpus building, language safeguarding, and Portuguese teaching informed by variation.” In the bottom-left corner, there is a small dark gray logo made of several short diagonal lines, like a stylized fan.

Juliana Bertucci Barbosa is an Associate Editor at Cadernos de Linguística. Professor at UFTM (Uberaba, Brazil). Works on variationist sociolinguistics, Brazilian Portuguese, corpora, and grammar teaching with linguistic variation. cadernos.abralin.org/index.php/ca...

A minimalist promotional card on a light beige background. At the top, a small heading reads “READ IN CADERNOS DE LINGUÍSTICA,” separated by thin horizontal lines. Centered below, the main question appears in large text: “How does language influence consumer decisions?” Under another line, a short paragraph explains that carefully chosen words in ads guide interpretation, strengthen some conclusions, weaken others, and create meaning effects that go far beyond images. The phrase “guide interpretation” is highlighted in green. A small abstract logo appears near the bottom left.

Advertising works through specific linguistic choices that make some conclusions feel natural while others recede. Seeing how meaning is organized invites more critical reading. Read the study in Cadernos de Linguística: doi.org/10.25189/267...