Update: my newly adopted sims family is doing well 💜

Brand Strategy, Brand Identity, Logo Design, Rebrands and Website Portfolio for Rae Design — Rae Design – Creative Strategy and Branding View Kirstin at Rae Design's portfolio of rebrands, logo design, brand strategy, and websites for small business founders who're ready to refine and grow. Strategy-led design that aligns your visuals ...

Shameless portfolio plug: rae.design/portfolio

I have a couple immediate openings for logo and website projects if you're ready to ✨wurk it.✨

In my experience, entrepreneurship defaults towards loneliness if you don't actively build community.

Great connecting with @ferncxandcrm.com and @rae.design during today's session. Anyone wanna join us for next week?

Always blown away by the quality and care that goes into this FREE community. 🥰🫶🏽

Learn more about the package at the link or get in my DMs and lets chat about what you're thinking when it comes to your brand. 😘

Updated from the last time I mentioned 'em! Mini case studies on brand + rebrand projects, a look bts on website projects, and so much more coming on the full-service projects I've been quietly working on here at Rae Design HQ...

(continued)

YESSSS. I feel like I’ve been in this space for a minute. 😅

It’s hard to point out the bad actors and really watch out for them.

However, I will add that I’ve had some pretty great experiences too!

It was so nice to really get in the flow and reflect on all of these projects I've worked on in the past few years!

I'm not quite finished with the case studies here, but I'm closer than I was before and that's really all that matters to me.

It's progress baby.

DAMN! Be safe and extra cautious (as I'm sure you already are!)

I share things like...

- whats going on bts at Rae Design HQ, what I'm struggling with, and how I'm getting through it

- lil peeks at projects I'm working on, like brand refreshes, photography, and lots of websites lately.

(continued...)

YES EXACTLY 👏

In the end what matters is the client feeling confident enough to actually use and/or implement what we just worked on.

YES PLZ I LOVE THIS – because milestones AFTER the project is complete 🥰

I think that'll help you (+clients) actually take action on the project you just completed – whether its strategy or just design. You (or the client) still has to take action on it for it to have a chance at working.

And it’s hard to trust again when you’ve been let down and disappointed before.

It feels easier to maintain that DIY energy even tho it could be exactly what’s holding you back.

Yes, and you’re stuck paying the bill! I think that brings a yuuuuge buyer hesitation – especially when buying services that don’t have an immediate deliverable like brand strategy (or any strategy work really).

It’s the question of, “is this actually gonna help or am I just wasting time & money?”

OPE love this point. There's been lots of times that a sales page doesn't match the actual experience I have and its so disappointing. 🙃

I hear this happen a LOT in the design world from my clients perspective. And at the end of the day, what matters is how the client feels about the project, not the designer. (Even though the designers input is still important, it's not the only thing that matters)

That's exactly what I want – for them to feel supported and comfortable enough to tell me if something isn't sitting right rather than just going with it b/c they're scared or uncomfortable to say something!

OOF. Firstly – just considering other humans and where they're at can change the perspective of how they view and interact with your business.

#FernTalk happening NOW! Come join us – just click the hashtag.

I think its a 10, easy! But I don't have stats or data to really back it up. 😅

✨ Giving people the space to disagree or question what we're working on – if we can't be comfortable having uncomfortable conversations, I can't create something that'll be really impactful for them.

For me, that means:

✨ My clients know where + how to give feedback (and when a conversation is needed to clarify)

✨ Sending updates on the project – whether we're on schedule or things are a bit behind. I send recaps of where we're at and if I need anything from them to move forward.

Customer experience to me is how interacting with my brand leaves a person feeling... whether they're a client or not.

But also... CX is really nurturing the clients I do have and ensuring they have an easy yet informative process to follow when working with me.

Hey – it's Kirstin (aka @capslockstrategist.pro). I'm the founder of Rae Design where I lead with strategy first for branding, website, and graphic design projects.

Your brand is a tool that you can easily utilize when you focus on strategy first and creating a brand (and biz) that serves you!

Oh I imagine she lovesss smelling all the things!

Brand Strategy Session & Mini Brand Refresh | Brandstorm by Rae Design — Rae Design – Creative Strategy and Branding Over second-guessing your brand every time you promote your business? Brandstorm is a strategy-led logo refresh that helps you feel confident, focused, and proud to share your work. Includes a strateg...

Coming atcha from Rae Design HQ is Brandstorm ⚡ – my latest strategy-led mini brand refresh for when good enough just ain't cutting it anymore!

Your business is thriving, so why does your brand feel like an afterthought?

Start small with Brandstorm:

Um, I think we have the same cat 😆 aren't black cats the best? I'm almost certain she'd LOVE hiking. But I'm scared she'll run off!

Give me deets – name, how often you hike???

Me to me: hurryyyyy up!

Tomorrow's report includes:

- An example on how the smallest shift can lift big weights

- An Austin Powers gif

- A checklist of 5 ways to know if you're already 'doing strategy'

- My weekly friendly reminder so you remember that you're doing just fine

Grab your copy: rae.design/subscribe

Update: just turned it off (I think 😅)

Where do I go to turn it off?