We're taking a temporary break from #FernTalk this month.
Go outside and enjoy nature instead!
🌿🏵️🌼🌺🌴🌳🌲
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A flyer-style image that says, “Next FernTalk on Bluesky: July 9, 2025 and every 2nd Wednesday at 4pm PT / 7pm ET / morning in Oceana. Next topic will be announced in our Grassroots Community ~ Join Us! Recaps available at https://blog.ferncx.com “
Thank you for coming to this #FernTalk!
Join us on July 9th for our next live conversation about growing an #EthicalBusiness while the world is on fire…
To continue this conversation with other amazing business owners, join our Grassroots business community (100% free)
ferncrm.com/grassroots
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A photo of stacks of coins sitting in soil with a mound of dirt and a seedling growing on top of each stack.
#FernTalk Q4: How does CX (or any of the things we've discussed in this hour) affect profit margins and expenses, especially for lean small businesses?
#SmallBusinessStrategy #EthicalSales #EthicalMarketing
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a photo of a circle of diverse people, each holding their hands out towards each other and each cradling a mound of dirt and a seedling tree in the palms of their hands, representing coming together to change the world.
#FernTalk Q3: How can ethical business owners use CX to outperform the big name IDGAF brands with big ad budgets?
#BusinessStrategy #SmallBusiness
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A flyer style image that says, "Conversation Happening Now: Customer Experiences That Change The World. A Fern Talk with Mollie F. Join us at #FernTalk on Bluesky."
#FernTalk Q2: Describe some specific examples of CX that “makes a difference every time you make a sale.”
#ImpactDrivenBusiness #EthicalBusiness #ActivistBusiness #MakeADifference #ChangeTheWorld #BCorp
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#FernTalk happening NOW! Come join us – just click the hashtag.
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a photo of a sign posted in someone’s yard that says, “In this house we believe… love is love, black lives matter, science is real, feminism is for everyone, no human is illegal, kindness is everything” and each line is written in colors that match the message. “Love is love” is written in rainbow colors, “Science is real” is written with a map of the world as the colors, and so on.
#FernTalk Q1: How can CX change the world?
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#ClientExperience #BuyerExperience #EthicalBusiness #ActivistBusiness #MakeADifference #BCorp
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Silver text on a dark background that says, “Intro 3: On a scale of 1-10, how much does CX impact profit margins and expenses? Where 1 is equal to ‘not at all’ and 10 is equal to ‘a LOT’.”
#FernTalk intro 3: How much do you think CX impacts profits and expenses? On a scale of 1-10 where 1 is “no impact” & 10 is “a LOT” of impact…
(CX is short for customer experience & we'll use it a lot in this hour to refer to any buyer experience aka everything after the sale.)
#SmallBusiness
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Silver text on a dark background that says, “Intro 2: As a business owner, when you think about your customer experience, what comes to mind? #FernTalk”
#FernTalk intro 2: As a business owner, what does “customer experience” mean to you?
(We use "customer" as a catch-all for any type of buyer: clients, students, members, subscribers, orgs, etc.)
#CX #SmallBusiness #SalesFunnel
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Silver text on a dark background that says, “Welcome to FernTalk. Intro 1: Please introduce yourself & tell us a bit about your business.”
#FernTalk intro 1: Please introduce yourself and your business!
New to 🌿FernTalk? Reply directly in the comments of each post (like one big conversation between all participants.)
You can also post/repost from your own feed and use the hashtag #FernTalk to highlight your fave parts of the convo.
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Flyer style image that says, “FernTalk: Customer Experiences That Change The World. Today at 8am PT / 11am ET / 4pm BST”
It’s almost time for #FernTalk where we publicly chat about #EthicalBusiness topics!
🫱🏼🫲🏾 All are welcome to join
👋 The first 5-10 mins will be introductions & networking
🎙️ The rest will be on-topic
💯Share expertise, not self-promotion
#CX #CustomerExperience #BCorp
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Repeat after me, "Brand strategy first, then everything else"
Now say it again!
#FernTalk
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Thank you for coming to this #FernTalk!
If you’d like to continue the conversation with an amazing group of #EthicalBusiness owners who are working together to stay strong while the world’s on fire ~ join our Grassroots business community (100% free)
ferncrm.com/grassroots
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a closeup macro photo of a vintage-style compass with Old English style writing and star-shaped patterns written in blank ink on a golden-white compass face. The compass needle is made of black metal with an “N” written in gold ink on one side and an “S” written in gold ink on the other, with a gold pin anchoring it in the center.
#FernTalk Q4: How can your existing audience/clients/customers/members help your business thrive during tough sales periods?
#CustomerExperience #ClientExperience #Community #Referrals #GrassrootsMarketing #MovementMarketing
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Photo of a lighthouse against a night sky full of stars and the milky way galaxy. The light in the lighthouse is shining brightly and a beacon of light can be seen stretching out from the left and right sides.
#FernTalk Q3: Do some communication channels do better during tough times than others? If so, which ones and why?
#CustomerExperience #Omnichannel #CRM #EmailMarketing #EthicalSales
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A flyer style image that says, "Conversation Happening Now: Preparing Your Ethical Business For Tough Times. A Fern Talk with Mollie F. Join us at #FernTalk on Bluesky."
#FernTalk Q2: Do some traffic/lead sources do better during tough times than others? If so, which ones and why?
#LeadGeneration #EthicalMarketing #SmallBusinessTips
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Photo of a sailboat tipping heavily to the side as it heads into a cloudy sunset in somewhat choppy waters.
#FernTalk Q1: When sales dip (for any number of reasons, like recession, rising ad costs, tariffs, etc.), what has been effective for keeping your business afloat?
#EthicalSales #EthicalBusiness #SmallBusinessTips #RecessionMarketing #RecessionProof
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Silver text on a dark background that says, “Intro 3: What feels most important to you, as a business owner, to thrive during the next "tough time" in the future? #FernTalk”
#FernTalk intro 3: What feels most important to you, as a business owner, to thrive during the next "tough time" in the future?
#BusinessStrategy #SmallBizSky #CommunityOverCompetition
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Silver text on a dark background that says, “Intro 2: What are some "tough times" your business has survived in the past 10-20 years? #FernTalk”
#FernTalk intro 2: What are some "tough times" your business has survived in the past 10-20 years? (Anything goes, this isn't a competition to see who has had it toughest!)
#EthicalBusiness #SmallBusiness
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Silver text on a dark background that says, “Welcome to FernTalk. Intro 1: Please introduce yourself & tell us a bit about your business.”
#FernTalk intro 1: Please introduce yourself and your business!
New to 🌿FernTalk? Reply directly in the comments of each post (like one big conversation between all participants.)
You can also post/repost from your own feed and use the hashtag #FernTalk to highlight your fave parts of the convo.
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Flyer style image that says, “FernTalk: Preparing Your Ethical Business For Tough Times. Today at 4pm PT / 7pm ET / morning in Oceana.”
Join us in 1 hour for #FernTalk where we publicly chat about #EthicalBusiness topics!
🫱🏼🫲🏾 All are welcome to join
👋 The first 5-10 mins will be introductions & networking
🎙️ The rest will be on-topic
💯Share expertise, not self-promotion
Join us live 2x/month to be part of the conversation!
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A flyer style image that shows the topic and times for the next Fern Talk on June 11, 2025 at 4pm PT / 7pm ET / Morning in Oceana. The topic is "Preparing Your Ethical Business For Tough Times" and is hosted by Mollie of Fern CX and CRM.
Join us live this Wed ~ ON BLUESKY ~ for a #FernTalk about how to prepare your ethical business for tough times.
We'll swap tips for strengthening your business to thrive during recession, rising ad costs, global upheaval, AI, (or whatever’s next.)
#SmallBizSky #SmallBusiness #EthicalBusiness
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A flyer-style image that says the next FernTalk will be on June 11th, 2025 and every 2nd Wednesday at 4pm PT / 7pm ET / morning in Oceana. Recaps are available at the Fern CX blog."
Thank you for coming to this #FernTalk!
Recap will be published on our blog (for SEO of course!)
Want to spend more time with amazing #EthicalBusiness owners like this?
Consider joining our free Grassroots Marketing Community: ferncrm.com/grassroots
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#FernTalk Q5: What can ethical business owners, changemakers, and thought leaders do to create a successful SEO strategy this year?
Answer: Join Sarah Moon’s Summer Of SEO program and take the guesswork out of finding best-fit clients for your star-shaped expertise!
sarahmoon.net/summer-of-seo
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An animated GIF of Erika Ishii with long black hair and shaved sides, looking very hip and beautiful, raising her hands to her head and the text says, “I don’t even know where to start!”
#FernTalk Q4: How can SEO help small business owners recession-proof our businesses?
#RecessionMarketing #RecessionProof #GrassrootsMarketing #MovementMarketing
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The word “SEO” spelled out in large wooden letters, painted white, on a desk, in front of a white wall. The letters are sitting upright on the desk and are surrounded by many green, potted plants. The photo is by Lukas Müller.
#FernTalk Q3: How does SEO amplify a brand’s authority? Is it simply because they’re on page 1 or is there more to it than that?
#BusinessStrategy #ContentMarketing #SmallBizSky
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A flyer style image that says, "Conversation Happening Now: SEO for businesses built on expertise, not keywords. A Fern Talk with Sarah Moon and Mollie F. Join us at #FernTalk on Bluesky."
#FernTalk Q2: Why, do you suppose, so many brilliant business owners who are experts in their topic, struggle to see results from their previous SEO attempts?
#ExpertMarketing #EthicalMarketing
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Macro photograph of a round, wheel-shaped snowflake on a black background that makes it easy to see the intricate details. This photo is being used to represent being uniquely shaped in a society that tries to force people into conformist boxes. The photo is credited to Shtefan Lounge.
#FernTalk Q1: A lot of business owners and thought leaders feel like “star-shaped pegs” in a world of square holes and this leads to unsuccessful SEO attempts. How is your work different from what they’ve been told?
#Changemaker #ThoughtLeader
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Pro Tip: SEOPress is waaaaay easier for a lot of folks to use than Yoast and the pro version is super affordable (unlike Yoast's). #FernTalk
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Silver text on a dark background that says, “Intro 3: What’s your biggest struggle or pet peeve with content marketing and/or SEO?”
#FernTalk intro 3: For those of you who have tried content marketing, blogging, and/or SEO, what parts do you have the most trouble with? Or what are your pet peeves with it?
Maybe we can solve some of those problems today with Sarah’s help!
#SmallBusinessStrategy #SEO
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