Photo of a sailboat tipping heavily to the side as it heads into a cloudy sunset in somewhat choppy waters.

#FernTalk Q1: When sales dip (for any number of reasons, like recession, rising ad costs, tariffs, etc.), what has been effective for keeping your business afloat?

#EthicalSales #EthicalBusiness #SmallBusinessTips #RecessionMarketing #RecessionProof

An animated GIF of Erika Ishii with long black hair and shaved sides, looking very hip and beautiful, raising her hands to her head and the text says, “I don’t even know where to start!”

#FernTalk Q4: How can SEO help small business owners recession-proof our businesses?

#RecessionMarketing #RecessionProof #GrassrootsMarketing #MovementMarketing

Marketing in a Downturn: Smart Strategies for Tough Times Why You Can’t Afford to Go Silent When money gets tight, many business owners disappear from their audience’s radar. But silence isn’t safe—it’s expensive. In this chapter, we dig into why consistent visibility during economic downturns isn’t just helpful—it’s essential for survival and long-term growth.

When the economy slows down, the worst thing you can do is disappear. In tough times, silence is expensive. Chapter 1 explores why consistent marketing is key to surviving—and thriving—during a downturn.
#RecessionMarketing #SmallBusinessTips