Calling #marketresearch industry 🗣️📢
AMSR needs your support. Already collected, scanned & made available (FREE Online) over 11,000 items (185k+ pages) from World of #Research & adding more daily.
#Archives exist to keep things safe but not secret.
👉 https://www.amsr.org.uk/support-for-the-amsr/

Did you catch Rory McIlroy's Masters win? Golf ranked 6th in AB viewers in 1990! Bowls made top 10 😁 #GolfHistory #SportsSponsorship

https://ow.ly/tSic50YKMXb

AMSR Making HIstory

Big Data -is it Humongous Data?😆

Some clients believed that a massive number of interviews was needed to achieve accuracy. In a 1959 #survey on #attitudes to the re-nationalisation of #steel, client asked for a 1M interviews - 248,000 were actually completed

Click 👉https://ow.ly/i0M150YEOss

Have football fans become more representative of the population? - AMSR Data in the Archive of Market and Social Research demonstrate that the demographic of football watchers has become a better reflection of society as a whole.

⚽ #Football: How are female fans driving #PremierLeague growth?

According to #TGI data, 60% of growth in TV viewing comes from women. More women are attending live matches too, contributing to a noticeable shift in overall profile of match-goers.

👉https://ow.ly/KbpR50YEO30

AMSR Making History

Were Easter Eggs ever a boy thing? - AMSR Were Easter Eggs ever a boy thing? AMSR Stories - The AMSR contains qualitative insights from the 1970s into how the easter egg market was segmented by age and sex

Christmas ends when Easter Eggs appear early! Check the #Archive's #research on chocolate egg gender bias 🐰 https://ow.ly/fhVI50YzPH6

Happy Easter!

AMSR Making HIstory

#insights #marketresearch #history #easter #chocolate #mrx

If you’ve ever wondered what is AMSR (or even if you haven’t 😀) may we offer you a tasting menu? Our publication ‘How we’ve changed’ does exactly what it says. Serves up 12 deliciously readable #essays on subjects from food to happiness. Buy the book or download FREE: 👉 https://ow.ly/TSHR50YzGqh

The Rip van Winkle effect! 😱 In 2000, UK voters named hidden taxes & fuel tax as worst govt decisions. How similar are they to 2026?

Read more 👉 https://ow.ly/IYnZ50YzEON

AMSR Making History

Is Russell & Bromley out of step with the times? - AMSR Is Russell & Bromley out of step with the times? AMSR Stories - Premium footwear retailer Russell & Bromley has been bought by Next. Is it still in step with the times?

What Next for shoes👞👠?
So farewell #RussellandBromley–taken into administration and picked up by mega-retailer Next.
Looks like it held its upmarket profile but its customers just got older! How many other #retailers could fall into this trap?
Read 👉
https://ow.ly/RU4850YxLPK
AMSR Making History

Shoplifting's social acceptability? 44% think worse of offenders.
Has public opinion changed?
👉 amsr.contentdm.oclc.org/digital/collection/NOP_R...

AMSR Making History

#PublicOpinion #SocialIssues #CrimeAndPunishment #insights

🎶 Calling all music lovers! 🎶 Dive into the #Archive, where serious #insights meet nostalgic treasures.
Discover gems here:
RADiO piece ➡️ https://ow.ly/M2Gf50YqA9M
Book Review ➡️ https://ow.ly/UNRf50YqAaC
AMSR Making History
#researcher #music #archive

Think this weather ☔ is bad! In 1987:
➡️ 40% of workers had difficulty getting to work
➡️ 18% had frozen/burst pipes
➡️ 8% fell over in snow
➡️ 41% faced #school closures!

All this and more is available for FREE in the #archive
👉 https://ow.ly/2FTm50YogcH

How is the weather affecting you today?

Today is International Women's Day.
Judith Rose (Staig) reveals #women's ongoing fight for #equality of treatment, of opportunity and of #safety and security, but it is also possible to see signs of improvement’.
Read more 👉 https://ow.ly/soRb50YqAeJ
#InternationalWomensDay
AMSR Making History

Archive of Market and Social Research - AMSR The AMSR is a free-to-search archive of premium historical UK market and social research data and commentary.

Who uses AMSR? 🤔 #teachers, #pupils, #university students, #academics, #advertisingagency, and #Government departments find valuable research.

Explore the #Archive!

Visit us 👉https://ow.ly/KSqi50YmGvf

AMSR Making History

“When facts change I change my mind” – J.M.Keynes. In 1997 MORI were measuring #brandequity with a combination of ‘familiarity’&‘favourability’. Report states: M&S & PostOffice vie for top poition as best known & most favourably regarded businesses. My, how times change!! 👉 https://ow.ly/Xh4750YmHcv

Can Habitat keep changing with the times? - AMSR Can Habitat keep changing with the times? AMSR Stories - Habitat led its retail field in the 1960s. And it’s still around today, albeit in a somewhat different form. AMSR looks at how.

From the 60s to the 80s Terence Conran was everywhere in retail and fine dining. But, as data from #Kantar’s TGI in the #Archive shows, decline had set into #Habitat from the 80s onwards.

Can Habitat keep changing with the times?

Story link 👉https://ow.ly/I4Yu50YofES

AMSR Making History

A Career in Market Research/Insights? hmmmm.....🤔
If you are considering applying for a job in #marketresearch/#insights or you have recently joined the industry you could do yourself a favour by reading ⭐Post war developments in Market Research⭐.
Download FREE pdf copy 👉 https://ow.ly/mzFC50YmG4e

Drones constantly in news-taking part in warfare to helping police catch mobile phone thieves. 1st mention found in #AMSR in 2014, TNS Connected Life survey, reporting on #telecoms Cos experimenting with #satellites & #drones to provide connection in remote areas
➡️ https://ow.ly/Jtka50YmE3j

Times really have changed❗
AMSR has some brilliant 1983 #socialstats — from brushing #habits to early computer use
✔️ Half of UK #toothpaste users brushed 2 a day
✔️ 7–14 weekly #computer use: boys 10%, girls 6%
Read it 👉https://ow.ly/ayZx50Yio9N
Got today’s equivalent? Let us know
AMSR Making History

Is Topshop back to stay? - AMSR Is Topshop back to stay? AMSR Stories - Topshop is returning to the High Street, several years after closing all its UK stores. AMSR helps us to understand why.

Rising from the ashes!🤔

Topshop is back! 🔥 After vanishing from the high street, it’s popping up in #JohnLewis.

The AMSR Geoff Wickens, dives into the fall + rise ➡️ https://ow.ly/U7h050YilIk

#Topshop #MRS #FashionRetail #Insights

AMSR Making History

The Winter Olympics ⛷️ are nearly here — and snowboarding 🏂 even inspired survey design!
A 2011 ASC paper in the AMSR archive shows how snowboarding was used to make #questionnaires more engaging.
Take a look ➡️https://ow.ly/SXAT50Yikj7
#SurveyDesign #Insights
AMSR MakingHistory

Is the 'MAMIL' a new phenomenon? - Archive of Market and Social Research | AMSR The MAMIL stands for Middle-Aged Man In Lycra, Evidence from Kantar’s TGI shows that the species didn’t exist a generation ago. Furthermore, 50-64 year-old men are more active than they used to be.

Is the ‘MAMIL’ a new phenomenon?🤔
The MAMIL may be a recently-minted humorous acronym for a certain breed of #cyclist –the ⭐‘Middle-Aged Man In Lycra’⭐ – but evidence from #Kantar’s TGI shows that the species didn’t exist a generation ago.
Read story ➡️ https://ow.ly/V1J350YgUG7

AMSR Making HIstory

A testimonial from an ex-volunteer of The Archive of Market and Social Research who went on to study and graduated with an MSc Political Sciences from Manchester University.

"I highly recommend volunteering for anyone starting on this career path"

Visit & learn more click 👉 https://www.amsr.org.uk

Editors Paul Edwards & Phyllis Vangelder
The quote is a reminder of the relationship of time past, time present & time future. Inside this issue inc:
✔️ Interview with Jim Whaley, CEO #OvationMR
✔️ Schools usage update from Liz Watts

To access & read 👉 https://ow.ly/Wl0u50YeprR

#DataInsights #mrx

AMSR often turns up interesting bits & pieces. This one had us falling off our car seats! DRIVE Mag (1975)“The compul¬sory use of headlights during hrs of darkness on all Britain's roads is expec¬ted to be law by mid-Nov & promises a significant road safety benefit” https://ow.ly/3QOx50Y3Zcl
#theAA

How have British tastes in wine changed? - AMSR How have British tastes in wine changed? AMSR draft posts - “Le Beaujolais Nouveau est arrive!” is not the rallying cry it once was. But are we regaining our taste for it?

It’s BeaujolaisNouveau time again.🍷 Apparently it’s still a thing.

AMSR has a fascinating review of our changing #wine tastes. CRAM('81) report, most commonly mentioned country of origin - wine drunk @ home-Germany. Who remembers Blue Nun & Black Tower? Own up now!

click https://ow.ly/oYi350XtlMw

How have British tastes in wine changed? - AMSR How have British tastes in wine changed? AMSR draft posts - “Le Beaujolais Nouveau est arrive!” is not the rallying cry it once was. But are we regaining our taste for it?

It’s BeaujolaisNouveau time again.🍷 Apparently it’s still a thing.

AMSR has a fascinating review of our changing #wine tastes. CRAM('81) report, most commonly mentioned country of origin - wine drunk @ home-Germany. Who remembers Blue Nun & Black Tower? Own up now!

click https://ow.ly/oYi350XtlMw

The AMSR was at #Historyday at the University of London on 4 Nov.

It was very well attended by both exhibitors & delegates. Lots of interest in our stand and plenty signing up for our mailing list.

If you want to avoid FOMO you can sign up here 👉: https://ow.ly/zfzv50Xpa6x

AMSR Making History

If I tell you the year is 1973 then you are more likely to guess Liberals. The AMSR builds a bridge to our political past. Whether you are studying #politics or just interested in politics AMSR holds plenty to give you some #historical perspective.

➡️ https://ow.ly/ZAbT50X8zlq

AMSR. Making History

Did market research save Jilly Cooper's career? - AMSR Did market research save Jilly Cooper's career? AMSR Stories - When the Sunday Times was considering letting Jilly Cooper go, market research proved her value and she kept her job, as the AMSR shows.

Farewell then Jilly Cooper and thanks for all the fun.

Head to the #archive to see how Market Research saved Jilly's job at the #SundayTimes. 

www.amsr.org.uk/did-market-research-save...

AMSR Making History

#History #Insights #jillycooper #mrx #marketresearch #careers

JohnLewis celebrates 100yrs being ‘never knowingly undersold’.There seemed to be real awareness of their promise-refund diff if bought cheaper elsewhere.JL some criticism not accepting CC & not opening on Mon (Sun opening not allowed till '94).
Findings: 👉 https://ow.ly/W7Pg50X46W4
How times changed