I had four Goldfinches on my feeder this morning and that's my crowning achievement of the week. 🤣

#iowa #birdsky

"Well, then the egg gets fertilized and the baby grows"

...is the only way to properly use passive voice, and best followed by

"Oh look, a neat bird!"

Follow me for more parenting, I mean, writing tips.

Things that have happened today.

1. I shrieked, "Ooh! A redheaded woodpecker!" And then turned around to see if someone else had said that because what the fuck?

2. I got really excited when I saw what I *think* was a Goldfinch and realized it was definitely me in #1.

So that's it. I'm old now.

If your kid says, "Ugh, you're just sooo good at saying 'no'!"

Is that a compliment? Because I don't think he meant it in a good way but...

Is anyone else in the #Midwest being bombarded by these Asian lady beetles? I've never had them this early before.

Any tips? Halp.

Anyone else have issues with Reedsy not saving or claiming you're not connected to the internet? It's been wonky for me the past couple of days...

*Waits for marketing gurus to weigh in on this epic #canvacreate finale*

Holy hell

Made it to #CanvaCreate just in time to see the unveiling of Canva Code. 🤯

There goed my productivity for the rest of the day. 🤣

Any #consultants out there using #newsletters to nurture clients? Looking for case studies for the next issue of my newsletter.

Analyzing my BlueSky posts so far and here's what works, y'all:

1. Dog pics
2. Posts about silly little fiction projects
3. Rants about parenthood
4. Anything that is not marketing content, it seems...
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Marketing content is, like, way down here...

Dear consultant friends,

If you need 5-10 clients a year, you don't need millions of followers.

So why are you following content advice designed for creators with a different business model?

Business model drives content strategy.

#B2BMarketing #ConsultingBusiness #ContentStrategy

PSA: Mocking something someone created is not the same as "giving feedback". 🙄

Who's using Manus for content or other marketing use cases?

#marketingsky #digitalmarketing #contentmarketing

I think I might break up with Editorial Mission Statements after a 20+-year love affair...

I support them in theory now, but I'm really digging the mindset shift that comes from answering questions rather than "demonstrating expertise".

Thoughts? #marketingsky?

Creating Trust Get in-depth insights on creating content that prioritizes trust over attention. If you're a consultant or expert who wants to build an audience that converts to clients, this is for you. We'll…

I finally did the thing!! First edition of Creating Trust newsletter dropped today!

Putting the link right here in the post because reportedly BlueSky is cool with that. 😉

Anyone else watch a webinar and double check that your camera is still off 73 times?

Like, am I worried it's just going to spontaneously turn on??

Most thought leadership sucks because it's poorly disguised sales material.

In journalism, there's a wall between editorial and advertising.

Editorial serves the reader.
Advertising serves the business.

What if you thought of your thought leadership the way an editor thinks about feature pieces?

Ever written a LinkedIn post and given yourself the ick?

The cringe isn't random - it's your authenticity alarm going off.

Don't write how you think an "expert" should sound.

Idk about you, but I think a lot of B2B social content feels like a sales pitch in cheap suit.

Don't spread the ick!

If you'd rather build trust than followers online, I made something for you. 😊

First issue of Creating Trust drops tomorrow. Part psychology, part content strategy, part curse words.

Subscribe here: creatingtrust.beehiiv.com/subscribe

It's so nice out but it's also Iowa, so I am waiting for Mother Nature to Punk my ass...

#iowa

Children's birthday parties are the reason God invented Xanax.

Content land is obsessed with attention. After all, this is the attention economy. But for high-ticket B2B services, trust is your actual currency.

You don't need a million eyeballs. You need the right eyeballs to trust you enough to write a big check.

Different game, different rules.

#marketing

Words to live by from @annelamott.bsky.social

So don't be a dick.

a cartoon dog says squirrel to a man ALT: a cartoon dog says squirrel to a man

How am I supposed to get shit done when there's a shiny new AI tool to try every 32 seconds?!

I don't think 20-something me would have believed I'd spend 3 whole minutes finding the right emoji to use in professional correspondence.

But here we are.

The sun just poked out from behind the clouds for a sec. I got excited, yelled, "Hello Sun!" and I think I scared it away. 😭

I can't speak to format so much, as it seems to vary for my clients, but AI and tariffs are topics that seem to be unphased.

LinkedIn question for fellow marketers/agency friends - I have several clients whose LI reach and engagement are down the last month or so.

Are you seeing a similar trend?

#marketingsky #socialmediamarketing

My son woke me up this morning by telling me the baby hippo he ordered for me was going to arrive today.

Dude understood the assignment.

#aprilfools

I love when I ask Claude to write like me and it swears. Brand building at its finest. ❤️