This year, @calprivacy.bsky.social finalized rules around technologies like Automated Decision Systems.
Meanwhile, @asmlowenthal.bsky.social introduced the California Opt Me Out Act #AB566, which was signed into law by @governor.ca.gov.
📢 3C urges @gavinnewsom.bsky.social to protect California #smallbiz and veto #AB566.
If enacted, AB 566 would make digital ads more expensive and less effective, raising costs for California’s small businesses while offering little benefit for consumers.
connectedcouncil.org/3c-urges-gov...
#CALeg #AB566 -- the California Opt Me Out Act -- passes the Assembly, having passed the State Senate yesterday, and is now on to the Governor's desk. Congrats to Asm. Lowenthal and the @calprivacy.bsky.social for important step in requiring browsers to support GPC/OOPS.
Great to see #CALeg #AB566 pass the Senate, now back to the Assembly. This is the California Opt Me Out Act, that requires browsers to support Global Privacy Control (GPC) aka Opt-Out Preferences Signals (OOPS)
Just read the California Chamber of Commerce’s #AB566 hit-piece, which attacks the Global Privacy Control as a gigantic economic threat using the same tired arguments adtech has peddled for years. A few thoughts… advocacy.calchamber.com/2025/07/16/n...
Yesterday, small business owners Todd Bailey (GreyDot Media) & Jerick Sobie (Lucky Feet Shoes) met with California legislators to speak out against #AB566 and #AB1018. If passed, these bills would restrict digital tools that help local businesses advertise, reach customers, and operate efficiently.
Great day for California Privacy! #AIMoratorium is voted down and #AB566 (requiring all browsers to support an Opt-Out Preference Signal or #OOPS) passes the California Senate Judiciary Committee. Onwards!
#CCPA #CPPA #CPRA #Prop24 #GPC #Privacy #CalLeg
While the goal is greater privacy, the bill overlooks how it would cut off access to data that small businesses leverage to reach customers and grow.
Our latest blog post breaks down how #AB566 and universal opt-outs could disrupt digital ads that help small businesses stay competitive.
The California legislature is considering a bill that could unintentionally harm small businesses across the state.
#AB566 would create a universal opt-out requiring web browsers to block all online data sharing with a single setting.