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Champion Safe Continues to Build Sales Momentum as Sports Inc. Dealers Shift to Enhanced Challenger 20 Safe Model Champion Safe (NASDAQ: AREB) reported strong spring order momentum at the Sports Inc Spring Outdoor Show in Phoenix on February 26, 2026. Champion said independent dealers are transitioning from the Sports Inc–exclusive Model T to the new Challenger 20, featuring an integrated 120V internal outlet, refreshed black‑chrome five‑spoke hardware, and American‑made steel construction. Champion emphasized Challenger series breadth and the Trophy Series as a heavier, premium option for dealers, while holding strategic merchandising and spring ordering meetings with Sports Inc buying‑group dealers to align inventories for the upcoming season.

#AREB #AREBW Champion Safe Continues to Build Sales Momentum as Sports Inc. Dealers Shift to Enhanced Challenger 20 Safe Model

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West Coast Safe Company Drives Momentum With Over 35% Growth in Champion Safe Orders Champion Safe Company (NASDAQ: AREB) reported an over 35% year-over-year increase in orders from West Coast Safe Company as of January 6, 2026, highlighting strengthened dealer demand on the U.S. West Coast.Champion’s Trophy Series — built with U.S.-made steel and offering 1200°F two-hour fire protection plus reinforced locks — is cited as a key driver. West Coast Safe Company, an Ontario, CA retailer serving Orange, Los Angeles, and Riverside counties, credits Champion’s product refinement, dealer responsiveness, and competitive pricing for higher customer demand and showroom sales.

#AREB #AREBW West Coast Safe Company Drives Momentum With Over 35% Growth in Champion Safe Orders

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Champion Safe Company Recognizes West Side Safe and Gun of Marietta, Ohio for Strong Growth and Community Impact Champion Safe Company ( championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB),

#AREB #AREBW Champion Safe Company Recognizes West Side Safe and Gun of Marietta, Ohio for Strong Growth and Community Impact

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#AREB #AREBW Champion Safe Highlights 130% Year-Over-Year Growth from Balport Lock and Safe

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Champion Safe Reports 65% Year-Over-Year Growth with Sports World Tulsa — Oklahoma’s Destination for 2A, Outdoor Gear and Premium Safes Champion Safe Company (NASDAQ: AREB) reported a 65% year-over-year increase in safe orders from Sports World Tulsa as of Dec. 9, 2025. Sports World is a family-owned, 16,000 sq. ft. superstore in Tulsa with a long-standing local reputation and strong online reviews that highlight staff expertise, fair pricing, and wide selection.The release notes Sports World’s in-store experience and product education as drivers of sales, and cites Oklahoma’s new SB 50 tax exemption (Nov 2025) for gun safes and firearm-safety devices as a near-term demand tailwind. Contact and location details for Sports World Tulsa are provided for customers.

#AREB #AREBW Champion Safe Reports 65% Year-Over-Year Growth with Sports World Tulsa — Oklahoma’s Destination for 2A, Outdoor Gear and Premium Safes

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Champion Safe Announces Significant Growth with Courtesy Sporting and Pawn in Carlsbad, NM Champion Safe Company (NASDAQ: AREB) announced that Courtesy Sporting and Pawn in Carlsbad, NM increased its Champion safe orders by almost 30% year‑over‑year as regional demand rises for heavier, higher‑value safes. The dealer, owned by Shawn Mitchell, expanded safe categories while supporting an inventory that grew from 3 firearms initially to over 1,500 firearms today, reflecting stronger local demand and inventory depth. Champion highlighted the dealer relationship and emphasized American‑made steel, durability, and value across multiple price points as drivers of the ordering increase.The announcement frames the growth as evidence of a robust southeastern New Mexico market and underlines Champion’s focus on long‑term partnerships with independent retailers to broaden customer access to heavy‑duty safes.

#AREB #AREBW Champion Safe Announces Significant Growth with Courtesy Sporting and Pawn in Carlsbad, NM

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#AREB #AREBW American Rebel Holdings, Inc. (NASDAQ: AREB) Adds C & C Distributors to Advance American Rebel Light Beer’s Distribution-First Growth Strategy in Arkansas

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Champion Safe Partners with Utah Department of Veteran and Military Affairs to Advance Suicide Prevention Champion Safe Company (NASDAQ: AREB) announced a partnership with the Utah Department of Veteran and Military Affairs (UDVMA) on Nov. 26, 2025 to advance suicide prevention in Utah’s military-connected communities.As part of the collaboration Champion Safe donated 100 gun vaults to UDVMA to promote secure firearm storage and reduce suicide and accidental harm. The partnership will include training and outreach, and directs veterans to free suicide-prevention training at LiveOnUtah.org and crisis support via Dial 988 then press 1 or Text 838255.

#AREB #AREBW Champion Safe Partners with Utah Department of Veteran and Military Affairs to Advance Suicide Prevention

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American Rebel Holdings, Inc. (NASDAQ: AREB) Expands Kroger Footprint as Downtown Nashville Kroger Flagship Store #502 Adds American Rebel Light Beer American Rebel Holdings (NASDAQ: AREB) announced that 16oz American Rebel Light Beer is now available at Kroger Store #502 in downtown Nashville, effective November 25, 2025.This placement follows the November 12, 2025 reopening of Kroger’s remodeled Nashville flagship and builds on a prior Kroger listing at Store #580 in Clarksville. The company frames these openings as part of a distribution-first expansion in its hometown market to grow shelf presence, repeat purchases, and brand awareness among patriotic and military-oriented consumers.

#AREB #AREBW American Rebel Holdings, Inc. (NASDAQ: AREB) Expands Kroger Footprint as Downtown Nashville Kroger Flagship Store #502 Adds American Rebel Light Beer

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#AREB #AREBW American Rebel Holdings, Inc. (NASDAQ: AREB) Receives Nasdaq Panel Determination Confirming Compliance with Minimum Stockholders’ Equity Requirement

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American Rebel Holdings, Inc. (NASDAQ: AREB) Continues American Rebel Light Beer Distribution Expansion with Wilson McGinley in Pennsylvania American Rebel Holdings (NASDAQ: AREB) announced a distribution partnership with Wilson McGinley to launch American Rebel Light Beer in western Pennsylvania on November 17, 2025. The rollout prioritizes the On-Premise channel (bars and restaurants) with an Off-Premise expansion through the holiday season.Company cited strong NBWA 2025 engagement: meetings with 110 distributors, 83 qualified follow-ups, 65 high-interest opportunities, and 16 on-site verbal commitments, which helped open nine new states for potential entry and led to immediate contract negotiations with two distributors within 24 hours.

#AREB #AREBW American Rebel Holdings, Inc. (NASDAQ: AREB) Continues American Rebel Light Beer Distribution Expansion with Wilson McGinley in Pennsylvania

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Champion Safe Highlights Explosive 92% Year-to-Date Growth at SafeSource Pennsylvania Champion Safe (NASDAQ: AREB) highlights SafeSource USA’s 92% year-to-date growth in 2025 versus 2024, driven by SafeSource’s 2024 acquisition and upgrade of Champion’s Lewisberry, Pennsylvania facility now operating as SafeSource PA. The release credits SafeSource’s expansion across the Northeast, its state-of-the-art showrooms in New York and Pennsylvania, multi-brand retail scale, and digital marketing/education efforts for the sales surge.The announcement reiterates a long-standing Champion–SafeSource retail partnership since 2013 and positions SafeSource PA as a regional hub for homeowners, collectors, and businesses seeking high-security safes.

#AREB #AREBW Champion Safe Highlights Explosive 92% Year-to-Date Growth at SafeSource Pennsylvania

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American Rebel Holdings, Inc. (NASDAQ: AREB) Files Q3 2025 Form 10-Q Showing Positive Stockholders’ Equity of $3,378,257; Exceeds Nasdaq’s $2.5 Million Equity Standard American Rebel Holdings (NASDAQ: AREB) filed its Form 10-Q for the quarter ended September 30, 2025, reporting total stockholders' equity of $3,378,257.That amount exceeds the Nasdaq Capital Market continued listing equity standard of $2.5 million. The filing was submitted on November 10, 2025, after a Nasdaq Panel decision on October 20, 2025 that conditioned continued listing on evidence of equity compliance via a public filing by November 15, 2025.American Rebel reported an improvement from a stockholders' deficit of $(8,012,673) on March 31, 2025 and $(3,127,891) on June 30, 2025 to positive equity of $3,378,257 as of September 30, 2025, representing improvements of approximately $11.4M and $6.5M, respectively.

#AREB #AREBW American Rebel Holdings, Inc. (NASDAQ: AREB) Files Q3 2025 Form 10-Q Showing Positive Stockholders’ Equity of $3,378,257; Exceeds Nasdaq’s $2.5 Million Equity Standard

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American Rebel Light Beer Sponsors the Salute to Service: Patriot Crawl in Nashville, TN for Veterans Day 2025 American Rebel Holdings (NASDAQ: AREB) announced that American Rebel Light Beer will be an Official Beverage Sponsor of the Salute to Service: Patriot Crawl in Nashville on November 11, 2025 (Veterans Day).The event runs 1:00–5:00 PM with check-in at Jelly Roll’s at 12:00 PM, features seven Broadway venues, live music, military tributes, and benefits nonprofit Label 22. Wristbands are $25 advance/$30 day‑of (4 drink punches); VIP badges are $25 advance/$30 day‑of with rooftop access, meet‑and‑greets, and swag. Headliner: Danielle Peck; partners include 4Patriots, Heroes Vodka, and 4 Branches Bourbon.

#AREB #AREBW American Rebel Light Beer Sponsors the Salute to Service: Patriot Crawl in Nashville, TN for Veterans Day 2025

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American Rebel Light Beer Launches 16oz Cans in Kroger — A Patriotic Retail Expansion Ahead of Veterans Day American Rebel Holdings (NASDAQ: AREB) is launching 16oz American Rebel Light cans in Kroger beginning November 5, 2025, with initial placements in Tennessee.Rollout dates: Clarksville Kroger #580 grand opening on November 5, 2025 (near Ft. Campbell) and Nashville Kroger #502 reopening on November 12, 2025. Promotional activities include an American Rebel tour bus and swag giveaway in Clarksville on November 8, 2025, 12–4 PM. The move positions the brand in two high-traffic, patriotic retail locations ahead of Veterans Day and leverages Kroger’s national footprint to support broader retail expansion.

#AREB #AREBW American Rebel Light Beer Launches 16oz Cans in Kroger — A Patriotic Retail Expansion Ahead of Veterans Day

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Matt Hagan Drives the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to Victory at the 25th Annual Dodge NHRA Nevada Nationals American Rebel Light Beer & Motorsports: A Powerful, Winning Combination - Converting Fan Passion into Lifelong Customers 2025 National TV Broadcast Impact from Fox, FS1, FS2 and NHRA Streaming - Millions of Fans Introduced to American Rebel Light Beer – America’s Fastest Growing Beer Nashville,

#AREB #AREBW Matt Hagan Drives the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to Victory at the 25th Annual Dodge NHRA Nevada Nationals

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Champion Safe Highlights Dickson Sportsman Store for Strong Growth and Longstanding Partnership Champion Safe Company ( championsafe.com ), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to spotlight Dickson Sportsman Store in Dickson,

#AREB #AREBW Champion Safe Highlights Dickson Sportsman Store for Strong Growth and Longstanding Partnership

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American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK — Building the First-Party Data Engine for the AI Economy American Rebel Holdings (NASDAQ: AREB) announced a $1.5 million strategic investment in RAEK Data on October 6, 2025 to gain ownership in a first‑party data and identity resolution platform. The company says RAEK’s platform converted anonymous visitors into marketable customer profiles and helped recent campaigns acquire and retain customers.The partnership is presented as a way to reduce acquisition costs, deepen personalization, and support long‑term brand growth and shareholder engagement.

#AREB #AREBW American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK — Building the First-Party Data Engine for the AI Economy

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Leading Safe Manufacturer Champion Safe Expands Midwest Presence with New Bismarck Security Partnership Champion Safe Company partners with Guardian Lock & Security in Bismarck, ND, expanding Midwest presence. New dealer to offer full lineup of security safes with second location opening October 2025.

#AREB #AREBW Champion Safe Company Expands Dealer Network with Guardian Lock & Security in Bismarck, North Dakota

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1:20 Reverse Split: American Rebel Shrinks 10.2M Shares to 514K While Protecting Small Shareholders American Rebel to implement 1:20 reverse stock split on Oct 3, reducing shares from 10.2M to 514K. Includes round lot protection for 100+ share holders. Trading continues on Nasdaq as AREB.

#AREBW #AREB AMERICAN REBEL ANNOUNCES 1-FOR-20 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON OCTOBER 3, 2025

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American Rebel (NASDAQ: AREB) Makes Minority Investment in Schmitty’s Herbal Snuff and Pouches to Enter $10B Smokeless Market American Rebel Holdings (NASDAQ: AREB) has announced a strategic 19% minority investment in Schmitty's Herbal Snuff and Pouches, marking its entry into the $10B+ U.S. smokeless market. Schmitty's offers tobacco-free, nicotine-free smokeless products with proven retail traction.The partnership targets a near-term wholesale opportunity of $40-50M, focusing on expanding Schmitty's distribution footprint. Schmitty's product line includes Original Snuff, Original Pouches, and Energy Pouches, priced at $5.99-$6.99 MSRP per can, available in Original, Mint, and Wintergreen flavors.The strategic collaboration combines Schmitty's proven smokeless products and existing retail presence with American Rebel's national retail and distributor platform. The company has manufacturing capacity to supply 50,000+ retail locations and plans to pursue joint retail expansion and licensing opportunities under America's Patriotic Brand.

#AREBW #AREB American Rebel (NASDAQ: AREB) Makes Minority Investment in Schmitty’s Herbal Snuff and Pouches to Enter $10B Smokeless Market

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American Rebel Light Beer Launches in Indiana with Zink Distributing, Delivering Record-Breaking Market Penetration and On-Premise Momentum American Rebel Light Beer (NASDAQ: AREBW) has achieved remarkable success in its Indiana launch through Zink Distributing, reaching 10% market penetration in Off-Premise channels within just four weeks. The partnership with Zink, Indiana's largest Anheuser-Busch wholesaler covering 16 counties, has driven exceptional results in a declining national beer market.The brand's 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys are leading sales, representing nearly 75% of total volume and prompting development of a 12-pack 16 oz format for spring 2026. In On-Premise locations, American Rebel is averaging 17 cases per point of distribution, triple the Off-Premise volume. The patriotic-themed light beer, containing 110 calories, has demonstrated strong consumer demand and repeat orders, particularly in bars, restaurants, and retail locations across Indiana.

#AREBW #AREB American Rebel Light Beer Launches in Indiana with Zink Distributing, Delivering Record-Breaking Market Penetration and On-Premise Momentum

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Media Error Alert: American Rebel Holdings Sets Record Straight on S-1 Filing Status, Addresses Market Confusion American Rebel Holdings confirms no new S-1/A filed August 28, corrects misleading media reports. Previous S-1/A from June 3 was declared effective June 27, 2025. CEO emphasizes commitment to transparency.

#AREBW #AREB American Rebel Holdings Clarifies: No Amended S-1 Filed on August 28; Webull/Benzinga Posts Mischaracterized Prior June 3 Filing

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Fastest-Growing Beer Brand American Rebel Expands Distribution Network to 13 States via Budweiser Partnership American Rebel Light Beer partners with Budweiser of Asheville to serve 12-county Western NC region. Brand now distributed in 13 states since September 2024 launch, targeting expansion through 2026.

#AREBW #AREB American Rebel Light Beer Expands into Western North Carolina with Budweiser of Asheville, Inc.

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Champion Safe Co. Reports 30% Sales Growth with Northwest Safe — The Northwest’s Premier Retailer and a National Voice in Safe Security Champion Safe Co., a subsidiary of American Rebel Holdings (NASDAQ: AREB), has reported a 30% year-over-year sales growth through its partnership with Northwest Safe. Northwest Safe, established in 1988, operates one of the nation's largest safe showrooms spanning 18,000 square feet with over 200 safes on display.The company showcases the exclusive "Big Yellow Safe," manufactured by Champion, which stands as the industry's largest safe at 10-feet tall, 6-feet wide, and 4-feet deep, offering 240 cubic feet of storage space. Northwest Safe maintains showrooms in Seattle/Tacoma, Spokane/North Idaho, and Bozeman, MT, providing comprehensive services including safe sales, installation, restoration, and lock retrofitting.

#AREBW #AREB Champion Safe Co. Reports 30% Sales Growth with Northwest Safe — The Northwest’s Premier Retailer and a National Voice in Safe Security

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American Rebel Light Beer Builds Sales and Initial Placement Velocity with Independent Retailers Ahead of National Reset Season American Rebel Holdings (NASDAQ: AREB) reports significant growth in its American Rebel Light Beer division, with strong performance across independent retailers. The brand has secured over 1,100 new independent accounts in the past five months, averaging 200+ new placements monthly. Independent accounts now drive 57% of total sales and represent 80% of the brand's national distribution footprint.The company's strategic expansion includes high-profile partnerships with NHRA events, Tony Stewart's TSR Nitro, and prominent Nashville venues. Under the leadership of newly appointed National Account Manager Pamela Turner, American Rebel is positioning for major retail chain expansion during the upcoming reset season (August-October and January-April), focusing initially on Food/Grocery and Convenience channels.

#AREBW #AREB American Rebel Light Beer Builds Sales and Initial Placement Velocity with Independent Retailers Ahead of National Reset Season

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American Rebel (NASDAQ: AREB) and American Rebel Light Beer Congratulate Matt Hagan on his Victory at the Muckleshoot Casino Resort NHRA Northwest Nationals American Rebel Holdings (NASDAQ: AREB), maker of American Rebel Beer and security products, celebrated Matt Hagan's victory at the Muckleshoot Casino Resort NHRA Northwest Nationals. Hagan secured his first win of the 2025 NHRA season with a 3.904-second run at 331.94 mph in the Funny Car final round, moving to third place in season standings.The event also saw strong performances from other American Rebel-affiliated racers. John Hall, riding the American Rebel Beer Buell, qualified No. 1 in Pro Stock Motorcycle with a 6.717-second pass at 201.76 mph. Tony Stewart maintained his streak as the only Top Fuel driver to win first-round victories in every NHRA national event this year.The company leveraged the event for brand visibility and customer engagement, while simultaneously maintaining presence at Eldora Speedway's 42nd Annual Kings Royal dirt racing event.

#AREBW #AREB American Rebel (NASDAQ: AREB) and American Rebel Light Beer Congratulate Matt Hagan on his Victory at the Muckleshoot Casino Resort NHRA Northwest Nationals

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American Rebel Light Beer Roars Back to Eldora Speedway For The 42nd Annual Kings Royal Race Week American Rebel Holdings (NASDAQ: AREB) announces its return to Eldora Speedway for the 42nd Annual Kings Royal Race Week on July 17-18, 2025. The company's American Rebel Light Beer, a 4.3% ABV light lager brewed without corn, rice, or sweeteners, will be featured at the event with 16oz Tall Boys priced at $3.The event marks a strategic brand-building initiative at Eldora Speedway, owned by three-time NASCAR Cup Series Champion Tony Stewart. As sponsors of Tony Stewart Racing, American Rebel aims to strengthen its connection with patriotic consumers through grassroots marketing at motorsports and music venues.

#AREBW #AREB American Rebel Light Beer Roars Back to Eldora Speedway For The 42nd Annual Kings Royal Race Week

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Champion Safe Company Accelerates Market Growth with Strategic Dealer Expansion in Colorado Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, announces a strategic dealer expansion through partnership with Seaworth Safe Sales in Colorado's Front Range region. The partnership launches with a significant six-figure, two-truckload opening order.Under CEO Tom Mihalek's leadership since early 2024, Champion has implemented strategic changes including product optimization, SKU rationalization, and enhanced dealer feedback systems. The company emphasizes its commitment to 100% American-made manufacturing, offering high-strength steel safes with lifetime warranties, specifically targeting markets driven by outdoor lifestyles, firearm ownership, and cannabis storage needs.

#AREBW #AREB Champion Safe Company Accelerates Market Growth with Strategic Dealer Expansion in Colorado

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American Rebel Holdings, Inc. (NASDAQ:AREB) Announces Record-Breaking Launch of American Rebel Light Beer in Mississippi with Clark Beverage Group American Rebel Holdings (NASDAQ:AREB) has achieved a historic milestone with its largest-ever opening order for American Rebel Light Beer in Mississippi, partnering with Clark Beverage Group. The launch marks the brand's expansion into its 13th state since September 2024.The premium domestic light lager, positioned as America's patriotic beer, features 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving. The product will be available throughout Mississippi in both 16 oz Tall Boys and 12 oz cans. This expansion follows successful launches across multiple states, including Tennessee, Connecticut, Kansas, and others.The partnership with Clark Beverage Group represents a strategic distribution agreement finalized after Mississippi's regulatory approval, targeting a market that aligns with the brand's patriotic positioning and values.

#AREBW #AREB American Rebel Holdings, Inc. (NASDAQ:AREB) Announces Record-Breaking Launch of American Rebel Light Beer in Mississippi with Clark Beverage Group

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