Q5 Where does the customer journey really begin? What does “great customer service” actually look like in AV today? How are you measuring customer experience today? #AVinTheAM #Avtweeps

Q3 As an industry where are we overcomplicating things for the customer? Are end-users buying technology or are they buying confidence? #AVintheAm #AVtweeps

Q2 Is AV marketing these educating or just promoting? On the same note... What’s one thing customers wish AV companies did better (but won’t say out loud)? #AVinTheAm #AVtweep

Q1 What’s one market Segment/Vertical or Technology you think the AV industry is still underestimating? #AVintheAm #AVtweeps

Today's #AvintheAm topic: "Handling the Business" #AVtweeps

Q5 What does “AV-first thinking” actually look like in a modern workplace, campus, or venue build? #AVinTheAm #AVtweeps

Q4 If you could change one thing about how projects are planned today to include better AV, what would it be? #AVintheAM #AVtweeps

Q3 Has technology finally made enough of an impact in our everyday lives that clients are starting to expect AV earlier in the process, or are we still pushing uphill? #AVinTheAM #AVtweep

Q2 How do we better communicate the value of AV to stakeholders who only see it as screens and speakers? What’s one mistake you see repeatedly when AV is not included in early planning? #AVintheAm #AVtweeps

Q1 Why is AV still sometimes treated as an add-on instead of a foundational layer in building design? #AVintheAm #AVtweeps

Today's #AVintheAm Topic: "Before the 1st wire is Pulled" #AVtweeps

Q5 With more end users now in the room, are events in general evolving to meet their specific needs? What about smaller regional events? Any shows stand out from the crowd? #AVinTheAM #AVtweeps

Q4 What’s your honest take on AV shows, conferences, and roadshows today? Are they still delivering the value our industry needs? If you could add to the suggestion box for the ideal AV event experience, what would you change or add? Or leave as is? #AVinTheAM #AVtweeps

(Part2) Q3 And does that element of serendipity and unplanned discovery ultimately drive more meaningful tech insights than a carefully planned agenda? #AVinTheAM #AVtweeps

(part 1) Q3 At citywide festivals, where pop-ups, lounges, and street activations replace traditional show floors, does the format encourage bolder AV tech experimentation than the more structured environment of a buttoned-up conference? #AVinTheAM #AVtweeps

Q2 Trade shows often reward scale: bigger booths, bigger displays, bigger systems. Festival events focus on creativity and storytelling. Which of these do you think will appeal to the next generation of AV buyers & professionals? #AVinTheAM #AVtweeps

Q1 Traditional AV trade shows focus heavily on product launches. Festival-style events like South by Southwest focus on experiences. Which format do you feel better represents where the AV industry is actually headed? #AVinTheAM #AVtweeps

Today's #AVintheAm topic: "The Shows Must Go On." #AVtweeps

Q5 In a standardized AV environment, what becomes the new competitive advantage: speed, service, insight, or something else? #AVintheAM #AVtweeps

Q4 As AV solutions become more packaged and repeatable, does efficiency become the integrator's new business model? #AVinTheAM #AVtweeps

Q3 Does commoditization of hardware push the AV industry toward a services-first model rather than a hardware-first one? #AVintheAM #AVtweeps

Q2 How important are metrics, monitoring, and analytics (a logical “side effect”) when managing standardized AV environments across dozens or hundreds of rooms? #AVintheAM #AVtweeps

Today's #AVintheAm topic: "Repeatable, Repeatable" #Avtweeps

What's kept me employed?
Knowing A <> Z, including #AVisIT, LTS, some Audio, some control.
Be an SME, but be able to pitch it
Also, don't loose hands-on skills
#AVintheAM #AVtweeps

Q5: How early in an AV career should professionals choose between specialization and becoming a generalist? What are your thoughts on career reinvention within the AV space? Have you seen it done successfully to stay in AV or just to leave the industry? #AVintheAM #AVtweeps

Q4 In a rapidly changing AV landscape, what does “future-proofing your career” really look like in 2026? Do you pick an IT path, a creative experiential path, or a traditional AV niche path (audio, video, lighting, control), and does it matter? #AVintheAM #AVtweeps

Q3 What’s one skill outside traditional AV knowledge that’s becoming essential for career growth today, not found in the CTS cert? #AVintheAM #AVtweeps

Q2 What role does data analytics now play in AV system design, and how should professionals upskill accordingly? #AVintheAM #AVtweeps

Q1 What leadership traits are most valuable today for AV professionals transitioning from technical roles into management? #AVintheAM #Avtweeps

Today's #AVinTheAM topic: "How's the ride?"