Infographic titled "Mapping Consumer A&U" shows a scatter plot linking consumer attributes with product samples. Sensory Spectrum logo at the bottom. Consumer attributes / benefit statements are mapped with the test samples identifying which products most closely aligned with these articulated usage benefits.

Mapping Consumer A&U:

We align articulated benefit statements with how each test sample actually performs.
This reveals which formulations most closely match what users say they want.

#ConsumerResearch #AandU