New research in the Journal of Marketing:
When consumers navigate dual markets, the signals they use to judge quality can completely flip in meaning. The twist? The most confident consumers may be the most vulnerable to mistakes.
doi.org/10.1177/0022...
#Marketing #ConsumerResearch
A book review of Why She Buys, a book by Bridget Brennan, CEO of The Female Factor #consumerresearch #women
martinatopic.com/2026/03/04/w...
Infographic titled "Mapping Consumer A&U" shows a scatter plot linking consumer attributes with product samples. Sensory Spectrum logo at the bottom. Consumer attributes / benefit statements are mapped with the test samples identifying which products most closely aligned with these articulated usage benefits.
Mapping Consumer A&U:
We align articulated benefit statements with how each test sample actually performs.
This reveals which formulations most closely match what users say they want.
#ConsumerResearch #AandU
Better research = better decisions.
#MarketResearch #BusinessTips #ConsumerResearch #SurveyDesign #BusinessGrowth
✅ DM “FIX” and we’ll send a guide to avoiding common market research errors.
Contact Sensory Spectrum for: Central Location Tests Home Use Tests Virtual and In-person Focus Groups Online surveys Ethnography In-Context Testing Claims Substantiation National Geographic Representation Sensory Spectrum logo centered at bottom with contact information underneath: Email: hello@sensoryspectrum.com Phone: +1 (908) 376-7000 Website: www.sensoryspectrum.com
For more information on Sensory Spectrum's consumer research capabilities, click the link below or reach out to us!
https://sensoryspectrum.odoo.com/r/pQD
Email: hello@sensoryspectrum.com
Phone: +1 (908) 376-7000
Website: www.sensoryspectrum.com
#ConsumerResearch #ProductTesting
Map of the United States highlighting Sensory Spectrum and Partner Facilities locations across the continental US. Heading: Make Sensory Spectrum Your Consumer Research Partner in 2026! Subheading: Leverage our nationwide network to deliver insights that drive your success. Sensory Spectrum logo.
Make 2025 a resounding success with actionable consumer insights!
Sensory Spectrum offers nationwide testing excellence through company-owned sites + trusted partners all backed by our expert team & over a decade of excellence.
Learn more: https://sensoryspectrum.odoo.com/r/pQD
#ConsumerResearch
Very happy to see that our paper (with @emmabanister.bsky.social; Daniel Hampson). “Fragile (Hi)stories: Materialities of Care in Everyday Life” is now published and open access!
doi.org/10.1177/0038...
#Materiality #Care #Curation #Vintage #Nostalgia #Sociology #Consumerresearch
☕ Can a drink really sound different when it goes flat?
🥣 How long before soup starts to lose flavour?
Find the answers in our Sensory and Consumer Science fact sheet and learn how science helps shape the foods you love.
🔗: buff.ly/B0mXorD
#FoodScience #SensoryScience #ConsumerResearch
Participants needed for a top-ranked study from Hailey at Hochschule Worms (@hsworms):
'Protein Awareness & Consumption in the EU'
Link to the survey on SurveyCircle: www.surveycircle.com/WHD2JS/
Take part now and support this research project 💜
#ConsumerResearch #protein #surveycircle #research
Better research = better decisions.
#MarketResearch #BusinessTips #ConsumerResearch #SurveyDesign #BusinessGrowth
✅ DM “FIX” and we’ll send a guide to avoiding common market research errors.
Clean your responses, look for patterns, and then visualise the results for easy decision-making.
survey analysis, data visualization, market research process, business insights, customer data
#SurveyResults #MarketResearch #DataAnalytics #BusinessStrategy #ConsumerResearch
Check our Instagram page for more info on this!
market research metrics, brand tracking, business analytics, marketing KPIs, customer insights
#MarketResearch #BusinessAnalytics #BrandMetrics #BusinessGrowth #ConsumerResearch
🥛 Ever tossed yogurt just because it was past the “best-before” date?
A new study finds that a simple info message can change how we think about expired food — instead of wasting it 🌍
🔗 www.news-medical.net/news/2025100...
#Sustainability #ExpiredFood #ConsumerResearch
Know if people remember your brand
brand awareness, survey research, brand recognition, customer awareness, business growth research
#BrandAwareness #MarketResearch #BrandStrategy #BusinessInsights #ConsumerResearch
Woman in blue striped shirt smiling and holding a burger she is about to eat, with text "get paid for your opinion, join our consumer panel" and Sensory Spectrum logo.
Want to get paid to share your opinion? 💬💸
Take a bite out of this juicy opportunity by joining Sensory Spectrum’s Consumer Panel and earn $60/hr or more by participating in paid consumer studies and focus groups
🔗 https://pxl.to/consumerpanel
#PaidStudies #FocusGroups #ConsumerResearch
Confused between primary & secondary research?
primary market research, secondary research, business data collection, competitor insights, marketing research guide
#MarketResearch #BusinessInsights #CompetitorAnalysis #ConsumerResearch #BusinessTips #Analytics
🧪 Join the DOMINO project’s 2nd stakeholder webinar: Consumers at the core of fermented food innovation
📅 23 Sept 2025 | 14:00–15:30 CEST
📍 Zoom
💡 Insights from Yakult + top EU researchers
👉 Register here: www.legumehub.eu/news/domino-...
#FermentedFoods #ConsumerResearch #Innovation
"The Power of Consumer Creativity" is a ground-breaking edited collection that encourages an interdisciplinary dialogue between #Marketing and #ConsumerResearch and the field of #CreativityStudies.
➡️ link.springer.com/book/10.1007...
Missing what your customers are really saying? Here are three ways to utilize a social listening tool to better your research. Read the full breakdown in our blog. tinyurl.com/2mu8eem5
#SocialListening #InfegyInsights #ConsumerResearch
Brainlabs study reveals three consumer search personas across 3,000 journeys #Marketing #ConsumerResearch #DigitalMarketing #AI #SearchPersonas
Brainlabs study reveals three consumer search personas across 3,000 journeys #Marketing #ConsumerResearch #DigitalMarketing #AI #SearchPersonas
➡️ Contact us for all your consumer research needs: https://pxl.to/consumer-insights
#ConsumerResearch #TargetingMatters #ConsumerUnderstanding
🇩🇰 #cphftw startup @GetWhyNow has raised an additional €17M in Series A funding to scale #AI-powered consumer insights; eyes US expansion. By @tech_eu tech.eu/2025/07/07/g... #NordicMade #consumerresearch
Explore Sensory Spectrum's robust consumer research capabilities.
If you would like more information, reach out. Our team will be happy to assist you.
🔗 https://pxl.to/sensoryspectrum
#ConsumerResearch #CPGIndustry #ConsultingServices #ConsumerTesting
Join Sensory Spectrum's Consumer Panel & gain free, ongoing access to the best paid consumer studies & focus groups. Earn $60 per hour or more!
Try exciting new products & influence the evolution of your current favorites!
https://pxl.to/consumerpanel
#ConsumerResearch #PaidProductTesting
RESEARCH IN BRISTOL...
...for people who are responsible for their household bills.
Apply here: www.researchopinions.co.uk/projects/ene...
#Bristol #MarketResearch #paidresearch #consumerresearch #focusgroup
This one is for the beauty-lovers!
Visit a beauty store in London with an interviewer and get £50 in your bank account...what could be easier?!
Find out more and apply at www.researchopinions.co.uk/projects/bea...
#beauty #London #marketresearch #interviews #consumerresearch #paidresearch #money
Product researchers, are you overwhelmed with tasks? From consumer studies to report writing, our sensory team is ready to assist.
Let us know how we can support you. We look forward to collaborating with you!
https://pxl.to/sensoryspectrum
#ProductResearchers #ProjectSupport #ConsumerResearch
Want access to consumer studies and focus groups paying $60/hr or more? Would you like to shape the evolution of your favorite (and future favorite) products? Join our consumer panel!
https://pxl.to/consumerpanel
#ConsumerResearch #PaidProductTesting
"The system's quite funny, because when you don't want help, they find you, and when you do want help, it's hard to find."
People in VIC and NSW reflect on their experiences of the energy system and engaging with their provider. Do any of these resonate with you? 💡
#ConsumerResearch
