Adaptation saves lives - and creates economic growth.

Meet Euphrasia Masai, a Kenyan farmer who receives hyper-local weather updates that help her adjust her planting and harvesting to changing conditions.

Her story shows how climate adaptation empowers communities to thrive.

#Adapt2Win

Every athlete knows —when you’re outmatched, you adapt. Climate change demands the same mindset. 

At #COP30, we can invest in #climateadaptation — protecting people, communities, and ecosystems. Leaders, it’s your move. #Adapt2Win


@adapt2win.bsky.social 

Investing in adaptation means saving lives, protecting food systems, and boosting economies.

Leaders at COP30 must act now!

Learn more at➡️ Adapt2Win.org #Adapt2Win #COP30NoPará #GoodFoodForAll

New climate change campaign #Adapt2Win launched by elite athletes around the world in the run up to COP30 calling for climate adaptation investment.

Fantastic to see climate action from athletes including several from the UK - Beth Mead, Keira Walsh, Laura Crane, Raheem Sterling.

www.adapt2win.org

Over 40 world-class athletes have teamed up to call for more adaptation finance through the global #Adapt2Win campaign.

Why athletes?
Because climate change is already reshaping sport, from heatwaves cancelling marathons to floods destroying stadiums.

#Adapt2Win

Adaptation saves lives — and creates economic growth. Join us in calling on leaders at #COP30 to #InvestInAdaptation now.

#Adapt2Win #cop30nopara