IAB Tech Lab Unveils New Agentic RTB Framework for Enhanced Programmatic Advertising Interoperability The IAB Tech Lab has released its Agentic RTB Framework v1.0 for public comment, set to improve interoperability in digital advertising by January 2026.

IAB Tech Lab Unveils New Agentic RTB Framework for Enhanced Programmatic Advertising Interoperability #USA #New_York #IAB_Tech_Lab #Programmatic_Advertising #Agentic_RTB