Madame expands footprint in Ludhiana with new store launch  The Model Town store features Madame’s full collection, thoughtfully curated for the modern Indian woman. Madame, India’s leading women’s fashion brand, has marked another milestone in its growth journey with the launch of its new store in Ludhiana. Located in Model Town, the new outlet reaffirms Madame’s stronghold in its hometown, where the brand already has a widespread presence at key locations such as Pavilion Mall, MBD Mall, Ghumar Mandi, and Chandigarh Highway. This expansion is a part of Madame’s ongoing retail strategy aimed at making contemporary global fashion accessible to aspirational Indian women across urban and emerging markets. “Ludhiana holds a special place in our brand’s journey—it’s where we began, and it continues to be a strong and evolving market for us,” said Akhil Jain, MD & CEO, Madame. “We’re proud to open our new store here. The continued support and love from our hometown customers have been a major driver in our expansion. With increasing demand for stylish, premium-quality fashion, we aim to keep innovating and delivering the best to our shoppers.” The Model Town store features Madame’s full collection, thoughtfully curated for the modern Indian woman. Customers can explore summer-ready styles including breathable dresses, airy tops, trendy denim, handbags, perfumes, and stoles—designed to combine comfort with fashion-forward appeal. The summer collection embraces bold prints and vibrant patterns—ranging from abstract and floral to geometric designs—across a variety of silhouettes like dresses, skirts, co-ord sets, jumpsuits, and statement denim. Madame’s commitment to fabric innovation, trend forecasting, and data-driven design continues to enhance customer satisfaction while expanding market reach. “Ludhiana’s women have always had a strong sense of style and an eye for quality. Our latest store is not just an expansion—it’s a celebration of our roots and our commitment to delivering immersive, trend-focused fashion experiences to every shopper,” Jain added. The post Madame expands footprint in Ludhiana with new store launch  appeared first on Indian Textile Journal.

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Madame Expands Presence in Chhattisgarh by Opening a New Store in Raipur The fashion-forward label is set to launch many new stores across India in 2025, reinforcing its commitment to tier-2 and tier-3 fashion markets in Central India. Madame, India’s leading women’s fashion brand, has unveiled major expansion in Chhattisgarh with the successful opening of its new store at Main Road, Pandri, Raipur. After establishing a strong foothold at Magneto Mall, this is the brand’s second store in Chhattisgarh. The fashion-forward label is set to launch many new stores across India in 2025, reinforcing its commitment to tier-2 and tier-3 fashion markets in Central India. The move is part of Madame’s wider retail growth strategy, aimed at delivering contemporary global fashion to aspirational Indian women beyond the metros. “Chhattisgarh represents a vibrant, growing market with tremendous potential for premium women’s fashion,” said Akhil Jain, MD & CEO, Madame. “The overwhelming response to our recent stores has encouraged us to fast-track our expansion. With increasing disposable income and fashion awareness, consumers here are actively seeking stylish, high-quality clothing—and Madame is ready to meet this demand.” Madame’s expansion in Chhattisgarh is part of its broader strategy to strengthen its retail network across India. The Raipur stores is located at a bustling and convenient location. It features Madame’s complete collection. Customers can explore breathable dresses, lightweight tops, versatile denim, sling bags, perfumes, and stoles—all curated to suit modern women. The summer collection features bold and playful prints including abstract, floral, and geometric styles, with a product mix spanning dress, skirts, co-ord sets, jumpsuits, and trend-led denim. Madame’s focus on fabric innovation, trend forecasting, and silhouette design is informed by a data-driven approach to enhance both consumer satisfaction and market reach. “Chhattisgarh’s women are fashion-savvy and appreciate quality and style—values that are core to Madame’s identity,” said Jain. “Our expansion isn’t just about opening more stores; it’s about creating immersive fashion destinations that reflect what today’s Indian woman desires.” The post Madame Expands Presence in Chhattisgarh by Opening a New Store in Raipur appeared first on Indian Textile Journal.

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