Akhil Sivanandan: We plan to deepen our collaborations with clusters such as Panipat and Tirupur
Green Story is the sustainability platform helping brands unlock the potential of their sustainability data and achieve a better way of doing business – whether they are at the beginning of their journey to net-zero or are already achieving environmental milestones. Akhil Sivanandan, CEO, Green Story, shares insights with Divya Shetty about the company’s processes and how it is contributing to greater sustainability in the textile industry.
How is Green Story supporting the Indian textile industry in its transition toward sustainability and transparency?
At Green Story, we’re focused on empowering Indian textile manufacturers and brands to showcase their sustainability credentials with credibility and ease. India has a rich legacy of textiles and is now emerging as a global leader in sustainable production. However, many manufacturers still face challenges in communicating their environmental impact, particularly to international buyers and regulators.
We help bridge that gap by providing robust, data-backed tools—such as Life Cycle Assessments (LCAs) and Digital Product Passports (DPPs)—that quantify a product’s environmental footprint. Our solutions are designed to work with the realities of the Indian market: fragmented supply chains, diverse processes, and varying levels of digital maturity. By enabling manufacturers to accurately measure and communicate their impact, we not only help them meet global expectations but also build trust and competitiveness in export markets.
We’re currently working with leading industry clusters, TEA, KTMEA, GATS, SASMIRA and even Niti Aayog, to bring more clarity and help small and large players alike get recognition for their sustainability efforts.
Could you briefly explain how Green Story operates and what makes your platform unique in the sustainability space?
Green Story is a sustainability intelligence platform designed specifically for the textile and apparel industry. Our core offering is a combination of rigorous environmental data analysis and user-friendly digital tools that help businesses understand, improve, and communicate the sustainability of their products.
What makes us unique is our ability to capture verified, primary supply chain data—from fibre to finished product—and convert it into actionable insights and engaging consumer-facing content. We align with the highest global standards like the EU’s Product Environmental Footprint (PEF), ISO 14040, and upcoming digital product passport (DPP) regulations.
Our team comprises LCA experts, data scientists, and industry veterans who work closely with our clients to ensure accuracy and scalability. Whether it’s a multinational fashion brand or a textile SME in India, our platform adapts to the client’s journey and supports them in meeting both market and regulatory demands.
Which Indian or global textile and apparel brands are currently working with Green Story, and how do these collaborations work in practice?
We’ve had the opportunity to work with over 200 brands and manufacturers across the globe, and have worked with industry bodies such as IFC, UKFT, WRAP and Accelerating Circularity. In India, this includes the likes of Trident, Reliance and others to help them map, measure, and share their environmental impact with transparency. For example, we’re actively collaborating with textile recyclers and manufacturers in Panipat through a partnership with GATS. This involves generating Digital Product Passports and LCAs for recycled denim and other products to validate their sustainability performance and help them enter new global markets.
Our collaborations are highly hands-on—we start with data gathering and supply chain mapping, followed by LCA modeling and integration of the results into tools like DPPs or impact dashboards. These results are then used by brands and manufacturers to strengthen sustainability claims, meet reporting requirements, and communicate with customers in a credible way.
How does Green Story help textile companies measure, communicate, and improve their environmental impact?
We take a full-spectrum approach. First, we help companies measure their impact through detailed Life Cycle Assessments, analysing factors like carbon emissions, water usage, energy intensity, and waste generation across the product’s lifecycle.
Next, we enable them to communicate this impact clearly and credibly using tools like Digital Product Passports, QR codes, impact labels, and marketing collateral that translate complex data into simple visuals for buyers and consumers.
Finally, we support continuous improvement. Our analytics help identify hotspots in the supply chain—areas with the highest impact—and provide recommendations to reduce them. Whether it’s switching to a recycled material, optimising dyeing processes, or improving logistics, our platform guides textile companies on their path to becoming more sustainable and future-ready.
We also have a platform for Scope 1,2,3 assessments for carbon footprinting at a company level and carbon offsets. Our LCA platform also offers concrete data to support BRSR, such as resource usage, emissions to air and water, and waste generation throughout the product lifecycle.
What kind of tools or insights does Green Story offer to brands aiming to meet their sustainability goals and comply with global reporting standards?
Green Story offers a suite of tools designed to support brands at every stage of their sustainability journey:
LCA and Impact Measurement Tools: Based on international standards (ISO, PEF, EPD), we help calculate a product’s environmental footprint.
Digital Product Passports (DPPs): A key compliance tool for upcoming EU regulations, DPPs provide product-level transparency across the supply chain.
Sustainability Dashboards: Visual platforms that allow internal teams and external stakeholders to track sustainability KPIs in real time.
Consumer Engagement Tools: QR codes and online pages that present impact data in a visually engaging, easy-to-understand format for end consumers.
Compliance Support: Our team helps brands align with emerging frameworks like the EU Green Deal, CBAM, ESPR, and other ESG requirements from international buyers.
These tools are designed not only for compliance but also to build stronger brand value and market differentiation.
What are your future plans for the Indian market—are there any new partnerships, services, or technology integrations in the pipeline?
India is central to our growth strategy. In the coming months, we plan to deepen our collaborations with textile clusters such as Panipat and Tirupur, offering customised DPP solutions and localised sustainability support to help manufacturers meet global expectations.
We are also working on new integrations with enterprise systems used by Indian exporters so that sustainability reporting becomes seamless. Another area of focus is enabling collective impact reporting—wherein multiple SMEs in a cluster can report sustainability data as a unified group, which is especially useful for buyers sourcing from multiple suppliers.
Lastly, we’re exploring partnerships with Indian industry bodies and export councils to bring our tools to a wider network and ensure that Indian manufacturers stay ahead of global sustainability regulations.
Is Green Story looking to expand its presence or tailor its offerings specifically for SMEs or export-focused textile businesses in India?
India plays a vital role in the global textile supply chain, and we see strong potential to deepen our engagement with both established exporters and emerging players across the country. We are continuously evolving our platform to ensure it remains accessible and relevant to a broad spectrum of businesses—regardless of size or scale.
Our focus is on providing practical tools and credible data solutions that align with international sustainability and compliance requirements. Whether a company is a large exporter or a growing manufacturer, we aim to support them in strengthening their environmental transparency, building trust with global buyers, and staying ahead of evolving regulations.
At Green Story, as the regulatory and consumer landscape shifts, we’re committed to being a reliable and forward-thinking partner to Indian textile businesses navigating that change.
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