Gen Z Alcohol Spending Matches Millennials Despite Sober Reputation, Study Finds Shift from strict abstinence campaigns to personal choice and moderation reshapes drinks industry messaging in 2026

FYI: Gen Z Alcohol Spending Matches Millennials Despite Sober Reputation, Study Finds #GenZ #Millennials #AlcoholSpending #SoberCurious #Moderation

Gen Z Alcohol Spending Matches Millennials Despite Sober Reputation, Study Finds Shift from strict abstinence campaigns to personal choice and moderation reshapes drinks industry messaging in 2026

Gen Z Alcohol Spending Matches Millennials Despite Sober Reputation, Study Finds #GenZ #Millennials #AlcoholSpending #SoberCuriosity #DrinkResponsibly

US Younger consumers drive sweeping changes in alcohol spending and preferences Generation Z reshapes alcohol norms with lower consumption and demand for authenticity

FYI: US Younger consumers drive sweeping changes in alcohol spending and preferences #GenerationZ #AlcoholTrends #ConsumerBehavior #Authenticity #AlcoholSpending