The Architecture of Sameness: From the Food Court to the Feed The Olfactory Memory of Capitalism If a person were to close their eyes and transport themselves back to a generic American Saturday in 1994, the sensory details would likely arrive before the visual ones. The air is distinct—a pressurized, climate-controlled cocktail of chlorine from a decorative fountain, cinnamon sugar from a pretzel stand, and the aggressive, musk-heavy cologne wafting from a department store cosmetic counter.

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