Original post on mastodon.social

So I can't figure out if I'm a Harbinger, a Preference Minority or a Lead User. I definitely have tastes that sometimes aren't in the main stream.

If I like a TV series it is even money it will be cancelled before the end of the first season. But, maybe that is just the nature of TV these days […]

The customers who repeatedly buy doomed products ‘Harbinger customers’ are really good at picking out things that fail — and in the product marketing business, they can be a kiss of death.

So I can't figure out if I'm a Harbinger, a Preference Minority or a Lead User. I do have tastes that are unconventional.

If I like a TV series it will probably be cancelled in the first season.

#Marketing #MarketingFailures #Harbinger #Influencers #AntiInfluencers

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