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ఆరోగ్యమే మహాభాగ్యం — నాటు కోడి తినండి, ఆరోగ్యంగా జీవించండి!
Health is Wealth — Eat Native Chicken, Live Healthy!
#WorldHealthDay2026
#APStateHatchery
#NativeChicken
#నాటుకోడి_ఆరోగ్యం
#BackyardPoultry
#CountryChicken
#AntibioticFree
#HealthyEating
#కోళ్ళ_పరిశ్రమ
#FreeTraining
#WomenEmpowerment
#AndhraPoultry
#గ్రామీణ_ఆరోగ్యం
#GovernmentScheme

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It was happy #dayofimmunology everyday, @mlmunier.bsky.social for people in dairy farming and clean practices to avoid antibiotics abuse. ;-)
#foodsafety #humansafety #antibioticfree #vaccinessavelives #cancerptevention

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Consumer willingness to pay for antibiotic-free food: Evidence from LMIC

Diletta Topazio, Food and Agriculture Organization of the United Nations 
Jeffrey LeJeune, Food and Agriculture Organization of the United Nations
Amyaz Modelina, College of Wooster, Ohio/US
Roselyne Alphonce, Sokoine University, Tanzania

We are investigating consumer preferences for food produced without antibiotics to assess their willingness to pay (WTP) for safer food. The study began with a lab experiment at the University of Ohio, using apples and eggs as products. We then expanded the research to low- and middleincome countries (LMICs), which are critical in the fight against AMR due to higher risks of antibiotic misuse in agriculture. Experiments were replicated at Sokoine University in Tanzania (using poultry meat, eggs, and tomatoes) and at the University of Rosario in Colombia (using poultry meat and eggs). This cross-country study allows us to explore different markets, cultures, and products, offering insights into consumer behaviour regarding food safety and antibiotic use in agriculture. Understanding these preferences is essential for designing market-based incentives that can encourage the reduction of antibiotic use in farming, especially in LMICs, where the impact of AMR is more severe.

Consumer willingness to pay for antibiotic-free food: Evidence from LMIC Diletta Topazio, Food and Agriculture Organization of the United Nations Jeffrey LeJeune, Food and Agriculture Organization of the United Nations Amyaz Modelina, College of Wooster, Ohio/US Roselyne Alphonce, Sokoine University, Tanzania We are investigating consumer preferences for food produced without antibiotics to assess their willingness to pay (WTP) for safer food. The study began with a lab experiment at the University of Ohio, using apples and eggs as products. We then expanded the research to low- and middleincome countries (LMICs), which are critical in the fight against AMR due to higher risks of antibiotic misuse in agriculture. Experiments were replicated at Sokoine University in Tanzania (using poultry meat, eggs, and tomatoes) and at the University of Rosario in Colombia (using poultry meat and eggs). This cross-country study allows us to explore different markets, cultures, and products, offering insights into consumer behaviour regarding food safety and antibiotic use in agriculture. Understanding these preferences is essential for designing market-based incentives that can encourage the reduction of antibiotic use in farming, especially in LMICs, where the impact of AMR is more severe.

Experimental Approach

> Field experiments in Tanzania (N=162) and Colombia (N=53).

> Auction mechanism: B D M (Becker-DeGroot-Marschak) real incentives.

> Within-subject design: each participant bids before and after receiving AMR information.

Experimental Approach > Field experiments in Tanzania (N=162) and Colombia (N=53). > Auction mechanism: B D M (Becker-DeGroot-Marschak) real incentives. > Within-subject design: each participant bids before and after receiving AMR information.

Overview of the Experiment

> All participants bid on conventional vs. safer products (organic, prudent use of antibiotics).

> Treatment: Receive short explanation of AMR risks and labeling.

> Compare willingness to pay (WTP) before and after information.

Overview of the Experiment > All participants bid on conventional vs. safer products (organic, prudent use of antibiotics). > Treatment: Receive short explanation of AMR risks and labeling. > Compare willingness to pay (WTP) before and after information.

Distribution of bid premiums pre and post treatment.

"Premium for safer food increases with AMR info."

Distribution of bid premiums pre and post treatment. "Premium for safer food increases with AMR info."

Then we jumped into a session on #antibioticResistance in low and middle income countries (LMICs).

Diletta Topazio presented field experiments in #Tanzania and #Bogota.

Showing the risks of #AMR made people willing to pay a bit more for #antibioticFree food.

How does that compare to US/UK data?

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Friends, did you know?

All meat in #Canada is #AntibioticFree

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